Wednesday, May 20, 2015
1:30 PM – 2:00 PM
Networking
Welcome Coffee
Welcome Coffee
2:00 PM – 2:15 PM
Remarks
Welcome from MMA
Welcome from MMA
2:15 PM – 2:45 PM
Standard
"How mobile connectivity is changing the way brands market themselves to consumers"
"How mobile connectivity is changing the way brands market themselves to consumers"
2:45 PM – 3:15 PM
Standard
"What are you doing to activate your Audience?"
"What are you doing to activate your Audience?"
How can you securely use your data and the available marketplace tools to activate your audience with sniper like precision. We will talk about ways to make your audience targeting more effective, along with where the market is today and where it is moving.
3:15 PM – 3:45 PM
Standard
Mobile From Online Marketing to Off Line Sales
Mobile From Online Marketing to Off Line Sales
Bridging from brand engagement to measurable conversion, by leveraging the power of Big Data and Profiling.
3:45 PM – 4:15 PM
Networking
Coffee Break
Coffee Break
4:15 PM – 4:45 PM
Standard
The mobile vision of the CEO
The mobile vision of the CEO
How has the mobile market evolved in the last 10 years.
4:45 PM – 5:15 PM
Standard
Mobile Geolocation and Rich Media
Mobile Geolocation and Rich Media
5:15 PM – 5:45 PM
Standard
"The Mobile Darwinist: your Mutation or Extinction. "
"The Mobile Darwinist: your Mutation or Extinction. "
The evolution of agencies and brands user-centric.
5:45 PM – 8:00 PM
Networking
Cocktail
Cocktail
