Agenda | MMA / Marketing + Media Alliance

Agenda

MMA Türkiye × CleverTap - CMO Connect | Executive Dialogues

“A Date Made for Connection” · Customer Engagement, Rewritten by AI - Decoded in One Room

Çırağan Palace Kempinski Istanbul

Wednesday, November 11, 2026

15:30 – 16:00 Networking

Arrival & Welcome Reception

Registration and informal networking over coffee. Setting the tone - relaxed, intimate, no big stage.

16:30 – 16:35 Remarks

Host Welcome

A joint opening that frames the evening as an MMA Türkiye x CleverTap collab.

  • MMA Türkiye host welcome - Didem Namver, Chair, MMA Türkiye

  • CleverTap welcome - Mohammad Tannous, Regional Director, MEA & Türkiye, CleverTap

Didem Namver
Chairwoman, MMA Türkiye | Board Member, REPİD
Mohammad Tannous
Regional Director, MEA & Türkiye
CleverTap
16:30 – 16:50 Keynote

CleverTap Dialogue - Beyond Automation: How AI Agents Deliver True 1:1 Engagement at Scale

Mohammad Tannous
Regional Director, MEA & Türkiye
CleverTap
16:50 – 17:00 Keynote

MMA Dialogue - From Promise to Proof: What MMA’s AI Labs Reveal About Personalization at Scale

Melis Ertem
MEA & DACH CEO
Marketing + Media Alliance
17:00 – 17:30 Panel

Executive Dialogue - Insight-Led, AI-Driven: How Türkiye’s Top Brands Drive Growth & Retention

A brand-side conversation on turning first-party data and AI into real engagement, loyalty and retention outcomes.

Ahmet Bal
Growth & Consumer Experience Senior Director
Beymen
Didem Namver
Chairwoman, MMA Türkiye | Board Member, REPİD
Moderator
Dilan Bhatia
Business Head, Türkiye
CleverTap
17:30 onwards Networking

Networking Cocktails & Canapés