Agenda | MMA Global

Agenda

Monday, November 21, 2022

Registration & Networking

Welcome Remarks

Founder & CEO
Foy & Co.

Opening Keynote - Shaping the Future of Marketing

An insight into the transformational, ground- breaking, science backed initiatives being undertaken by the MMA to architect the future of marketing.

CEO
MMA Global

UAE Data Maturity Initiative and Preliminary Findings

KSA Business Development & Growth Director
MMA Global
Vice President, Marketing & Communications
CPX
MMA MEA CEO
MMA Global

Extraordinary Customer Experience with SAS Customer Intelligence

How SAS helps companies to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.

SAS delivers purpose-built intelligent marketing to brands around the globe.

Director, Customer Advisory - Middle East, Turkey & Africa
SAS

Best Practices of Data-driven Marketing

  • What are the basics of data maturity and its role in marketing and advertising decisions?

  • As is vs To be – practical examples of the data lifecycle.

  • What are the key factors influencing the level of data maturity in companies, 

  • How to accelerate the path toward achieving data-driven marketing organization?

Digital Transformation & Innovation Lead, Middle East Africa (MEA), Turkey & Central Asia
SAS
Group Head of Analytics & Insights at Landmark Group
Landmark Group
Executive Chairwoman & CEO
Partner Republic
Founder & CEO
Datacurate Technologies

Closing Remarks

MMA MEA CEO
MMA Global