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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Overview
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Breakfast Briefing South Africa 2023
Agenda
Agenda
Unlocking the Power of GenAI: Revolutionizing Customer Experience and Empowering Modern Marketers
Thursday, October 26, 2023
Topic Intro
Vincent Maher
Former Group Executive Head of Digital & MMA SA Chair
MultiChoice Group
In Partnership With:
Dawood Patel
CEO
HELM
Panel Discussion
Vincent Maher
Former Group Executive Head of Digital & MMA SA Chair
MultiChoice Group
Dawood Patel
CEO
HELM
Denvor Daniels
Senior Manager | Mobile Advertising
MTN SA
Moderator
Luisa Mazinter
Chief Growth Officer / MMA SA Chair Emeritus
Mesh.trade
MMA SA AI Consortium
Sarah Utermark
Country Director
MMA South Africa
Closing
Networking Lunch
Our Partners
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Become a Breakfast Briefing South Africa 2023 partner today.
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or, contact:
Chris Babayode
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