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Dr. Michael Pettiette
Program Director, Marketing + Media Alliance (MMA) Marketing Org Strategy Think Tank, Faculty Member, University of Houston
Evan Bailyn
CEO, First Page Sage
Andrew Warden
Vice President Marketing, Adobe
Sarah Warzecha
Sr. Director, Enterprise Digital Marketing Technology, Brunswick Corporation
Kirthiga Reddy
CEO & Co-founder, OptimizeGEO
Freddy Dabaghi
Chief Transformation Officer, Crispin
AI systems need to retrieve, interpret, and synthesize brand information before they can recommend it. That makes content structure, metadata, schema, source clarity, and answer-ready pages more strategic than they may have been in traditional SEO alone. The debate is whether AI visibility is mostly a content problem, a technical data problem, or a broader organizational readiness problem.
