SMARTIES Studio
Step inside the Studio
On the reel
Coming soon · Best in Show Winner Series
Taking SMARTIES beyond the awards stage, offering the marketing community a deeper lens on the campaigns driving meaningful business growth, the strategic intelligence behind them, and the leaders defining the next chapter of effective marketing.
Featuring bold campaigns, sharp thinking, and future-facing ideas, SMARTIES Studio celebrates marketing that moves markets, builds brands, and creates measurable impact.
The Best in Show Winner Series
Each episode features a SMARTIES Best In Show winner — C‑suite brand marketers and agency leads — in conversation with the host, sharing the full story behind their winning campaign.
It is where the stories behind the wins get told — a deeper look at the work, the thinking, and the people that make award‑winning campaigns possible.
Every episode, in four chapters
The Brief
The strategy and insight that shaped the campaign brief.
The Work
The creative and executional decisions that defined the work.
The Partnerships
The partnerships, team dynamics, and pivots along the way.
The Results
The measurable business results that earned the SMARTIES win.
A direct line to award‑winning thinking
What the hub offers agencies, brands, and the marketers who lead them.
Global perspective
Campaigns and leaders from APAC, EMEA, LATAM, and North America.
Award‑winning thinking
Learn what separates the world’s best campaigns from the rest.
Peer‑level conversations
Unfiltered insights from CMOs and marketing leaders at top global brands.
Proof of impact
Real business results, not just creative accolades.
Brand visibility
Winners featured as part of a premium, globally distributed content hub.
New episodes premiere on YouTube
Season 1 is in production now: conversations with Best in Show winners and the brand and agency leaders behind them, recorded across the world’s SMARTIES programs.
SMARTIES Studio content is distributed across LinkedIn, podcast platforms, and MMA’s owned channels — reaching senior marketers globally and extending the impact of SMARTIES year‑round.