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Dr. Michael Pettiette
Program Director, Marketing + Media Alliance (MMA) Marketing Org Strategy Think Tank, Faculty Member, University of Houston
Justin Inman
Founder & CEO, Emberos
Sarah Warzecha
Sr. Director, Enterprise Digital Marketing Technology, Brunswick Corporation
Brian Jolson
Executive Director, Search & Omnichannel Analytics, CVS Health
Lauren Pasquale Bartlett
CMO, Ingenovis Health
Dr. Kartik Hosanagar
John C. Hower Professor of Technology and Digital Business, The Wharton School
AI-driven search changes visibility from “Did we rank?” to “Are we included, cited, summarized, or recommended in the answer?” That matters because customers may now form consideration sets inside an AI response before ever visiting a website. The central debate is whether brands can build a reliable, scalable view of their presence across prompts, platforms, competitors, and customer contexts.
