As the Senior Marketing Director, Jen is responsible for all strategic marketing functions including Product Marketing, Partner Marketing and Marketing Communications. Jen is leading the charge for the innovative co-marketing commercial partner strategy and establishing relationships with media and content companies as well developing ShoZu's PR strategy.
Jen's career began at Procter & Gamble and then transitioned to Senior Account Executive for S&S Public Relations firm. Her strong history in branding for one of the world's largest consumer brands meshed with her experience in viral marketing campaigns and strategic PR for B2B consumer electronics have brought to ShoZu a powerful marketing perspective.
ShoZu is the leading provider of mobile social media services that connect mobile consumers with their online social networks, personal blogs, photo storage sites and other Web 2.0 properties from the handset. The company's patented technology provides fast, easy, one-click uploads of photos and video clips from the mobile to the Web, full-resolution photo and video delivery without compression, an emerging suite of services that push content to the phone, the ability to work in the background even if a connection is dropped, and other unique features that simplify and enhance the user experience, plus a mobile advertising service that provides non-intrusive and behaviorally targeted ad delivery. The company was founded in 2000 and has formed partnerships with some of the leading players in the mobile ecosystem, including Motorola and Samsung.
ShoZu is involved in four committees within the MMA including Mobile Advertising: sub-committee Downloadables, Education Committee, Consumer Best Practices and Women in Wireless.
ShoZu has been a member of the MMA going on 2 years.
Jennifer Grenz should be considered for the Board of Directors because of her active involvement within the industry and across the mobile eco-system. Jennifer is passionate about being involved in standardizing the mobile industry so that further innovation can flourish and about the education of end-users.
I am applying as Global Director, Mobile Brand Strategy, of the Nokia Ad Business.
I was previously Co-Founder and CMO of Enpocket, the mobile advertising technology and services company acquired by Nokia last October.
At Enpocket, I was a board member of the UK WMA )pre-cursor of the MMA) from 2001-02. I was then Chairman of the UK MMA from 2002-04, where I led development of the first comprehensive MMA code. I also led deputations to the UK Dept of Trade & Industry to influence their interpretation of the EU Privacy & Electronic Communications regulations, and how these applied to mobile.
At Enpocket I was instrumental in building out a team of mobile marketers who won many industry awards including:
Mobile Entertainment - Enpocket named "Best Mobile Marketing Provider"
MMA Global - "Innovation for Creativity in Media" for Vodafone MMS program
MMA Global - "Outstanding Merit Award" recognising Enpocket's contribution to developing the mobile medium
Always On - Enpocket named as a winner in the AO Media 100
Interactive Marketing and Advertising Awards - Vodafone Live Music
CTAM Mark Awards Gold - the History Channel
International Summit Marketing Effectiveness Award - Vodafone Live Music
Mobile Marketing UK Awards - "Best use of Mobile & Branded Content" - Vodafone Live Music
Mobile Marketing UK Awards - "Best use of Mobile in Brand Building" - Robinsons Wimbledon
MITX - "Best Mobile Marketing Campaign" for A&E show "Dog the Bounty Hunter"
DMA Award - "Best use of field marketing" - Vodafone Cricket
MITX - Best Mobile Platform award
Previous to that I was Marketing Director and subsequently Managing Director of Engage Europe, the online media sales, analytics and technology company.
I bring 20 years' experience in publishing, broadcasting, ad agencies and online to the mobile medium.
I am looking to join the US MMA board as I am a committed pioneer of mobile; and Nokia, through its new commitment to mobile marketing and advertising, sees the need to play an active role in the leading industry body, the MMA.
Given my track record in the digital industry, and experience with the MMA, I believe I can make a major contribution to overcoming the challenges the industry will face as it evolves from the land of start ups to mature medium, where it will fight for credibility and market share against all other media.
John Kim brings to the MMA a high level of experience from the fields of search and advertising. His innate understanding of the search and advertising ecosystems, together with his experience with generating advertising dollars in new media, will help the MMA to gain new understanding of the roles search and advertising play in the new mobile frontier. He also brings connections to major agencies and advertisers who are the key to breaking mobile as a viable advertising strategy. Backed by the deep mobile and analytics background of the Medio executive team, John will be a strong advocate for mobile's ascendance as the preeminent new media.
John has played a key role in creating Medio's search advertising strategies for large-scale carrier implementations. His vision informs Medio's roadmap for its next-generation worldwide search and advertising platform, and he oversees a team with deep collaborative knowledge across mobile )including search, local and voice), customer analytics, media and advertising.
Prior to Media John was the Senior Director of Strategic and Product marketing for Yahoo, where his teams were tasked with building the requirements for the Yahoo Search Marketing performance advertising network. He came to Yahoo when the company bought Overture Services, where he was Director of Marketing. John has also served as a White House appointee, advising the President on the issue of Asian-American and Pacific Islander small-business contribution to the national economy. He received a BA in economics from University of California Santa Barbara, and an MBA from the University of Chicago.
When he joined Medio in August 2007, John became an active member of the MMA, heading a team of active participants in its committees for Mobile Advertising, Mobile Search, Mobile Web and Education. His team is currently involved in organizing the upcoming MMA Agency Education event on January 31, 2008, speaking and providing subject matter expertise on mobile search advertising.
Medio Systems Inc., an MMA member since March 2006, is the leading white-label mobile search provider, and its roots in data mining and analytics enable its advanced, intuitive mobile search products as well as its groundbreaking mobile advertising solutions. Medio Mobile Search is deployed in North America and Europe, with operators including Verizon Wireless, Sprint, T-Mobile USA, T-Mobile International and Telus Mobility, and off-deck publishers including ABC News and CBS Sports. The Medio MobileNow Advertising Network serves targeted performance advertising, uniquely placing ads both on-deck and off.
I've been involved in the MMA for the past 2 years and involved in the development of wireless content for the past 9 years going back to ESPN's original services on AT&T Pocketnet and on the Palm VII. ESPN has been a leader in wireless content starting with these original services. These original products led to our current leadership in WAP as the 4th most trafficed WAP site, the aggressive development of ESPN's video and alerts messaging products, and the launch of our MVP application this past year.
As a member of the Board of Directors, I hope to have a significant impact in helping to shape and to accelerate the advertising opportunity within the Mobile Media arena. The proliferation of high quality devices, higher speed networks, and advanced network services such as location, will help create a valuable medium for advertising. This will help fuel the development of better content, user experiences, and user services. In the future the advertising opportunity within Mobile should surpass the PC based internet advertising business. It should be the goal of the MMA to help lead and drive this to create opportunities for content providers, carriers, and handset manufacturers, while at the same time creating better user experiences and services for the consumer.
My focus as a member of the Board will be to help drive the initiatives and to collaborate in the discussions that will bring handset manufacturers, carriers, content providers, and marketers together in shaping this market.
Jordan Greene has been on the forefront of the mobile industry for over a decade. He currently directs all U.S. mobile marketing activity for MindMatics, the world's most experienced mobile marketing company. He works directly with brands and advertising agencies to develop campaigns that leverage clients' existing assets, integrate mobile as a key part of the overall marketing mix, and deliver accountable results. From consumer goods to pharmaceutical to broadcast television, Mr. Greene works with clients in a wide range of industries to identify their business objectives, and develop complete creative and media campaigns.
Mr. Greene's innovative campaigns have enabled clients to effectively reach and interact with consumers using the wide-spanning capabilities of the mobile phone. Amongst the over 3,500 interactive campaigns that MindMatics has deployed, the company proudly continues to be a trusted partner of clients including Johnson & Johnson, NBC Universal, Boost Mobile, Universal McCann, Warner Brothers, and McDonald's. With a unique understanding of how to use the mobile phone as a marketing vehicle, Mr. Greene and his team have shown the U.S. marketplace what mobile marketing can truly yield.
His creative vision continues to show the real opportunities of how the mobile device can be an integral part of a marketing campaign, and a natural way for clients to interact with their consumers. Due to this, he continues to contribute articles and op-ed pieces to publications, including the MMA Newsletter, and sits on conference panels to push the overall mobile marketing industry into the everyday media vernacular. He is active in the overall mobile community, creating the next possibilities with operators, agencies, brands, and suppliers. He has been widely praised for his ability to bridge to gap between the operational know-how of the mobile world and the business and creative environments to wield it.
Mr. Greene has consistently been on the forefront of mobile development and marketing opportunities in the U.S., having developed and operated several Mobile Virtual Network Operators )MVNOs). Prior to MindMatics, he served as Vice President of Business Development for STi Mobile, where he directed the overall wireless operations of the 2nd largest supplier of prepaid calling products in the U.S. Preceding that position, Mr. Greene was the Vice President of Business Development for Mobile Media Group. He created the initial strategy, infrastructure, and partnerships to develop the company's retail-branded MVNOs, for retailers such as Wal-Mart and Radio Shack. Additionally, he designed an early celebrity-driven mobile content platform, which originally featured Shaquille O'Neal.
Mr. Greene is a graduate of Washington University in St. Louis.
MindMatics is an active member of the MMA, sitting on the MMA Interactive Television Special Interest Group )Hans Henkes, General Manager), having submitted to the MMA Newsletter, and regularly attending MMA events. MindMatics is committed to supporting the MMA's agenda, to grow the overall mobile marketing industry.
Lisa Fields, Vice President of Sales at Pliq, would once again be a remarkable asset to the MMA Board of Directors. Her combination of work experience, knowledge of the mobile industry, familiarity with the MMA - both its mission and its people, senior role at Pliq )a Hollywood-based mobile marketing agency with a robust portfolio of services), and her infectious enthusiasm and passion would all allow her to be a value-added member of the MMA Board of Directors.
Lisa has nearly 15 years of experience in the new media community. Prior to Pliq, she held VP of Sales positions at Live Universe, a video social networking community, and ipsh!, a pioneering mobile marketing agency that was acquired by Omnicom. Earlier in her career, she was Director of Sales and VP of Strategic Relations at go2 Directory Systems, the leader in mobile Location Based Services and Director of Emerging Technologies at Excite@Home. She began her career in sales at DoubleClick after earning a Bachelor of Science degree from California Polytechnic State University.
At Pliq, Lisa is charged with evangelizing mobile marketing and its benefits to brands and to entertainment companies. Pliq is a pioneer in bringing Hollywood and Madison Avenue - two groups that have traditionally mistrusted each other - together for mutual benefit. More specifically, Pliq's unique business model is the creation and implementation of brand-sponsored mobile marketing campaigns. Pliq's business model is an outgrowth of its heritage: its parent company, Meteor Worldwide is a branded entertainment and product placement company that represents brands such as Puma and places them in Hollywood content )e.g., films, television shows). As a matter of fact, Meteor is credited with brokering the largest product placement deal in history -$200 million between Volkswagen and Universal Studios. Pliq's sister company, White Flower Entertainment, is a production resourcing company that works on behalf of studios, television networks, and production companies to secure brand sponsorship in order to offset their production costs. Due to these unique insights and relationships, Pliq is leading the way in integrated brand/entertainment property mobile marketing.
Lisa is active within the MMA and has been since Pliq joined over three months ago. As a matter of fact, Lisa sat on the MMA BOD for over a year and was a direct contributor to the original Metrics Committee during her time at ipsh!. She is currently on the MMA Marketing to Children Sub-committee and has been actively getting back involved with the MMA after her joining Pliq. Also, Pliq is currently in the process of submitting an article about bringing brands into Hollywood and is hoping to have this article published via the MMA in the upcoming months.
In addition to her wealth of experience, her unique insights )via Pliq) into the Madison Avenue and Hollywood mobile marketing dance, and her active participation within the MMA, Lisa is simply a passionate, friendly, and enthusiastic individual. It is this combination of traits that make her truly unique and will make her an invaluable member of the MMA BOD.
Maria Mandel, Senior Partner - Executive Director Digital Innovation, OgilvyInteractive )New York, NY)
I have been an active member of the MMA for 3 years now having served as chair of the marketing strategies and best practices committee as well as a 2007 board member. In addition, I have been active campaigning for increased activity and marketing spending in this channel. I speak at conferences, write articles for trade press and am often interviewed by key publications. My current role at Ogilvy is to consult our clients on emerging communication platforms such as broadband, mobile, video gaming, digital out-of-home advertising, and interactive TV. Ogilvy has been an active member of the MMA for several years now, and as an agency, we have tried to help develop the mobile industry by creating several high profile test pilots and industry case studies.
Prior to joining Ogilvy, I was director of interactive services at Draft, where I oversaw clients that included Unilever, Jose Cuervo, and Johnson & Johnson. My client-side experience includes brand management at Kraft. I am an adjunct professor at NYU's Stern School of Business and a Wharton Business School graduate.
I would like to help continue to grow the MMA as a pillar for the mobile industry and make it the go-to organization for companies involved in this space. I would like to continue developing the marketing and advertising side of the MMA and help lead the industry in mobile advertising techniques, standards and measurement.
Matt Champagne directs mobile product management for Windows Live and MSN at Microsoft. This includes services such as Mail, Messenger, Spaces, and Search in addition to content offerings via msn.com. Matt spearheaded initial market deployments of mobile display advertising for Microsoft and launched keyword advertising as part of Live Search for Mobile. Prior to Microsoft, Matt was CEO of Tukati, Inc., a software and ASP company providing a broadband media delivery solution based on secure grid networking. Before Tukati, he held the position of COO and Vice President, Mobile Solutions at eCash Technologies, Inc., a software and solutions provider for mission critical transaction processing and payments systems targeted to the mobile, financial, and media markets. Prior to eCash, Matt was a Director, Data Services for AT&T Wireless Services.
For the past year, Matt has served on the Board of Directors of the MMA and has also been an Executive Committee Member. As an executive committee member, Matt has helped to shape strategic direction, governance, and structure during an extremely high growth stage for the MMA. As part of the Executive Committee, Mr. Champagne was the sponsor for the MMA global expansion program with the objective of creating a common framework and governance structure for the MMA globally and to deliver a common message and strategy for evangelizing the mobile channel. As part of this effort, Matt spearheaded getting Microsoft participation in regional chapters, with Microsoft officials now serving on both the EMEA and APAC boards. Matt has also been a speaker at several MMA events and participated in several MMA press briefings over the past two years.
Microsoft has been an active participant and board member of the Mobile Marketing Association since its inception and has actively participated in both leadership and working level activities at both the local and global level. Microsoft has also been a sponsor of several MMA initiatives such as the CTIA MMA Billboard Event, Mobile Search Consumer Insights Research Report, MMA Board Meetings, Mobile Marketing Guides, etc. Mobile Marketing and Digital Advertising Solutions are a significant focus for Microsoft and the company is participating in the MMA to help grow the overall industry in a responsible manner. In addition, Microsoft has leadership positions on other industry organizations such as the CTIA and GSMA and can help to bridge the MMA work into these synergistic initiatives.
Microsoft is pleased to put forward Matt's candidacy for the MMA board and believes that Matt's strong mobile experience coupled with Microsoft's commitment to the mobile industry will be invaluable to growing the MMA over the next year.
I am the GM of global mobile monetization for Yahoo and have served as a Board member of the MMA North American chapter this past year. For the first half of 2007, I co-chaired the Advertising sub-committee, but relinquished that role to Christine Loredo, who joined Yahoo from AOL, where she was the Board representative for AOL. For the second half of 2007, I continued as Board representative to the Advertising sub-committee.
After obtaining a BA degree in Japanese and a MS in Computer Science from Stanford, I began my career as Director of Business Development at IDG, With this advertising experience, I joined as one of the earliest employees at LinkExchange before the company was acquired by Microsoft in 1998, after which I helped the company to amass the largest reach of any internet advertising network in the US.
Currently, in my sixth year at Yahoo, our team has launched mobile advertising solutions in 21 different countries this past year, continuing the leadership from 2004 when we launched the world's first mobile sponsored search solution in Japan. Additionally this past year, we have struck partnerships with 20 operators in 20 countries to provide our oneSearch solution which incorporates our various advertising services including sponsored search, display, adver-games, and video. We also have struck two partnerships in the UK exclusively focused on monetizing the assets of our operator partners Vodafone and T-Mobile.
It's largely due to these global deployments that I have been a personal believer in global ad standards from day one "on the job". With my team at Yahoo and colleagues from competitors and partners alike, via the MMA we successfully drove adoption of new guidelines in EMEA and NA this past year. Yahoo was the first inline to publicly voice its support and immediately adopt these guidelines globally. One of my goals for 2008 will be to continue this momentum and advocate for the Asia MMA guidelines to come inline with the harmonized guidelines of EMEA and NA. Another goal will be to continue my work with the MMA and IAB leadership teams to find a path for formal cooperation in the mobile medium, which will be a leapfrog step in allowing marketers to more confidently spend their resources in this environment, and quickly evolve the industry to a position where mobile is no longer "an emerging medium".
I have actively participated in all of the 2007 MMA board meetings, and participated as a speaker in the NYC and Barcelona MMF events. Wearing a combination of my Yahoo and MMA hats, I have spoken about mobile advertising in over two dozens events in 2007 including at ad: techs on both coasts and at US and International IAB events alike.
Irrespective of my potential election to the MMA Board, my commitment will remain in 2008 to actively participate in the association to continue to evangelize the opportunities uniquely available to the mobile medium, while leveraging the best practices of advertising industry as it exists today.
As an active member of the global mobile marketing community and industry, I would like to nominate myself for the 2008 MMA Board of Directors.
I have been a contributing and active member of the MMA since August 2004. My recent and on-going contributions to the MMA include:
I have been professionally focused on the mobile industry for the last 12 years with deep involvement on commercial, volunteer and academic fronts. I am the EVP of Business Development for iLoop Mobile, a leading mobile marketing software solutions provider that is bringing new technology and business models to the forefront of the industry. iLoop Mobile was awarded the MMA Global Innovation Award in November 2007 for the iLoop Mobile mFinity Platform. I also sit on the DotMobi Mobile Advisory Group Steering Committee, chair its Education Committee, and am a member of its Mobile Internet Emerging Market Tasks Force. I am pursuing a Doctorate of Business Administration, focusing research on the emergence of mobile enhanced customer managed interactive services. Much of my research is found in MMA AOC publications.
- Winner of the MMA Overall Excellence Award, 2007
- Production of the award winning International Journal of Mobile Marketing. To date the AOC has produced four issues of the IJMM )43 articles from around the world, roughly 375 pages of research). The IJMM won the 2007 ASAE Gold Circle Award for top peer reviewed print journal
- Producer of Academic Review column )authoring 15 of the 17 articles released to date), Monthly Industry Brief and the MMA Academic of the Year Award category
- The AOC has over 14 planned and ongoing initiatives for 2008
As a MMA Board Director going forward in 2008, I will contribute to the expansion and global industry influence of the MMA. I will commit myself to membership acquisition, revenue generation and evangelism of the MMA as a leading voice in the industry. As an academic, industry practitioner and technology expert, I am uniquely positioned to help promote the unifying capabilities of the MMA and promote a vision on how all its members can work together for the success of the industry and themselves . As a Board Director, my future goals and projects for the MMA in 2008 will include the launch of the MMA Certified Mobile Marketer Program that will foster industry standardization and new revenue channels for the MMA, and supporting MMA expansion in Asia, Latin America and the EMEA. In addition, as a DotMobi Steering Committee member I will be a facilitator between the two organizations for mutual benefit, and will continue my oversight of the Academic Outreach Committee. Thank you for your consideration of my candidacy.
Biographical Highlights
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