Julio Alberto Castellon, Chief Operating Officer, CRE8 (Mexico D.F., Mexico)
I am originally from the Dominican Republic where I worked for Nestle foods and lived until I finished my Bachelors degree in Economics. I moved to the US in 1988 and began my professional US carrier development with DHL Worldwide Express.
I consider myself as a seasoned marketing, sales, business development and operations executive experienced in both domestic USA and international markets. In addition, I have over 23 years of professional experience of which I have spent over 10 years in the telecommunications industry in Latin America with BellSouth International and Cable and Wireless Northern Region (Cayman Islands). As I mentioned before, I am from the Latin American region and have actually lived in the following countries in the region: Dominican Republic, Peru, Cayman Islands and Argentina. I have also spent considerable time working time in: Guatemala, Nicaragua, Mexico, Panama, Venezuela, Colombia, Ecuador, Chile, Brazil, Uruguay and several islands in the lesser Caribbean.
Amongst my achievements over these 10 years in the mobile industry are the development and successful implementation of the first ever Pan Latin American advertising campaign covering 10 countries in support of the BellSouth brand, the launch of many regional marketing and promotion initiatives, the first truly Latin American advertising and media agencies consolidation conducted for a mobile operator and significant increases in customer satisfaction regionally achieved through an array of in-country marketing and operational initiatives.
Currently, I am working as Chief Operating Officer for CRE8, based out of Austin Texas. We are focused in the Latin American region where we have 3 companies located in Chile, Mexico and Brazil. Our mission is to be a leading provider of mobile entertainment and connectivity services in the Latin American region. To that effect, we are the very first company worldwide to have enabled the first launch of Microsoft’s Windows Mobile new generation of services through VIVO in Brazil. In addition, we also are a leading company in Mobile Marketing where we have partnered with Nestle on successful programs.
Based on over a decade of professional experience all over Latin American and the Caribbean in the mobile telecommunications industry, I believe I can provide and shared my expertise in the areas of marketing, business development, public relations and overall operations to further the MMA’s agenda in the region. In addition, I have developed many relationships not only in the mobile telecommunications industry over the years in this region which could prove to be very useful for the MMA.
Leonardo Xavier, Managing Director, pontomobi interactive (São Paulo, Brazil)
Mobile marketing is my greatest passion. It is absolutely exciting to be part of the Brazilian mobile marketing history. Over the last 4 years I’ve been involved in the creation and development of the major interactive campaigns based on mobility in Brazil.
Back in 2003, I was the founder of Tellvox, the pioneer company in mobile entertainment and the first mobile marketing agency in Brazil.
Since August of 2007 I´m running my new mobile marketing agency: pontomobi interactive. In the last 7 months, pontomobi was responsible for the most relevant mobile marketing campaigns that took place in the Brazilian market. We launched 64 campaigns along with the major traditional advertising agencies for clients such as FIAT, ABN AMRO Real, Sprite (Coca-Cola), IBM, Motorola, Backberry RIM, Claro, Vivo, Smirnoff (Diageo), Yahoo!, Toddy (Pepsico) and Warner among others (more details at www.leonardoxavier.typepad.com/mobilizadoenglish/ ). Last year I’ve become the first (and until now, the only) Brazilian professional to be part of IADAS (International Academy of Digital Arts and Sciences) mobile chapter, which is obviously a great honor.
In July of 2007, I started the mobilizadoBLOG (www.mobilizado.com), which became a reference in the market with more than 12.000 visitors per month.
As a pioneer and active person in the market, I believe that I am able to contribute to the consolidation of mobile marketing in Brazil.
I have a great relationship with the key-heads in the carriers and pontomobi has become a reference for the traditional advertising agencies. Therefore, I can help to bridge the gap between those two fundamentals players.
Endorsements:
“Leo is a result oriented professional, strategic-minded professional with a keen eye for new business opportunities. Faster thinker, he was always concerned about improving Mobile Marketing ideas, evaluating advantages and risks of new solutions. He seeks to inspire everyone with his go-getter vision and energy.”
-Hugo Halfeld, Corporate Unit Manager, Okto
“Leonardo is a very talented, pragmatic and straightforward professional. With a deep knowledge on mobile applications, he knows how to start up a business in this area successfully.”
-Roger Solé, Managing Director of Wireless Data and VAS, Vivo
“Leonardo is the most creative person at the mobile business in Brazil. But more than creativity, he is capable to put live, manage and get excellent results from his creations. He is an outstanding professional, an energetic leader and person to trust.”
-Joao Marcos Oliveira, Sales Director Latin America, Hands-On Mobile
“Leo Xavier is the single most experienced person I know in the interactive mobile marketing industry in Brazil. All the major recent case in this area has been connected to Xavier one way or the other,”
-Michel Lent Schwartzman, Chief Creative Officer, founder, 10'Minutos
“Leonardo is very trustable person and executive. He can manage the balance sheet like a hawk without losing the strategic vision of the business. He's very confident with your customers and vey committed with your partners. In a few words, an excellent executive, person and partner.”
-Omarson Costa, Head of Business Development, VIVO
Massayuki Osmar Fujimoto, Internet Director, Citi Brazil (São Paulo, Brazil)
I am electronic engineer, Brazilian, 41 years old, married and have one child. I have experience in several industries such as mobile and fixed telecommunication, retail & corporate banking, internet, technology, energy and heavy industry.
I am the Internet Country Head of Citi Brazil (www.citi.com.br), responsible for online media, e-business, innovation, internet banking and portals, mobile banking, marketing and payments of Citibank (Retail Banking) and Credicard Citi (Cards Business Unit). Prior to Citi, I was the Internet Director for Santander Brazil responsible for the same activities at Citi. I also participated in the launching of Oi, first GSM mobile operator in Brazil in 2002. I have opportunities to create many innovative mobile services at Oi such as mobile banking, mobile POS, mobile payments, etc.
I am passionate about innovation and particularly believes that services through mobile phones will change the way that people interact in more ways than just communication.
I developed strategic relationships with all major Brazilian mobile operators and with other main players (SMS brokers, handset manufacturers, content and solution providers, vendors, etc.) in the mobile industry during the period I was working at Oi and keep these contacts until today. Now in the financial industry I am participating in the project team of FEBRABAN – Brazilian Federation of Banks for strategic mobile projects and as speaker in congresses and seminars. I am trying to create the proximity between Brazilian banks and the mobile industry.
I believe I can be considered for Board of Directors position because of my knowledge and active role in the mobile industry in the last 8 years. I am confident that I can help MMA to establish the best practices and conduct code of mobile marketing in Brazil.
Matthew Garlick, Director, Latin America, Proteus, Inc. (Capital Federal, Argentina)
Having led Proteus’ expansion into Latin America since 2005, I am thrilled to witness the Mobile Marketing Association’s expansion into this extremely exciting and challenging region, and eager to be an active leader in the process. I believe I am an excellent candidate for a Board of Directors seat for the following reasons: my relationships with mobile operators and entertainment companies pan-regionally, and Proteus’ history and tradition of innovation, most recently in the mobile Internet in Latin America.
Founded in 1996, Proteus is a leading mobile marketing products and solutions for both enterprise clients and consumers. From SMS messaging campaigns and mobile Internet sites to entertainment content storefronts, Proteus develops mobile technologies that help the world’s leading companies create innovative marketing programs, connect with consumers, drive additional revenue and build brands. For consumers, Proteus powers an online, self-service tool for creating mobile Internet sites within minutes. From its beginnings, Proteus has been an innovator in the wireless space in the US, pioneering the first Web to SMS gateway (Omnipoint Communications), the first working WAP site (Motorola), and the first live interactive television event using text messaging (Super Bowl).
In August ‘05, Proteus expanded into Latin America in partnership with FOX Latin American Channels (FLAC), the region’s largest cable television network. I moved from San Francisco to Buenos Aires to manage the FLAC relationship and to establish relationships between Proteus and mobile operators from Mexico to Argentina. From August 2005-today, I have established Proteus’ technical and commercial relationships with more than a dozen mobile operators in Mexico, Honduras, Dominican Republic, Colombia, Ecuador, Peru, Chile, Argentina and Brasil, representing 200+ million subscribers.
During that time, as the lone Protean in the region, I managed 125+ SMS campaigns, sales of tens of thousands of pieces of downloadable multimedia content, built several mobile entertainment content storefronts and WAP sites, and connected to Proteus to over twenty mobile operators across ten countries and three languages. In addition to working with network operators for campaigns involving global entertainment companies such as FOX and NBC Universal, I have also worked with the region’s largest consumer products companies, including Unilever, on interactive mobile marketing campaigns. Today, I manage a team of a dozen across three offices in Latin America (Mexico, Buenos Aires, Bogotá).
Recently, I have led Proteus’ efforts to democratize the mobile Internet in Latin America via Swift, a free, online self-service tool for creating mobile Internet sites. As Swift is also available in an enterprise version, I have led all sales efforts to the region’s leading newspapers, bloggers, universities, and Internet companies, among others. A proud member of the MMA since 2006, Proteus has recently submitted case studies to the monthly newsletter, adhered to the best practices and guidelines in its campaigns, platforms, and products, including Swift, which incorporates the MMA’s global standards for mobile advertising. In sum, I’m eager to leverage my network, pan-regional experience and Proteus’ long-standing commitment to innovation in the wireless space to help the MMA in Latin America.
Miguel Ramirez, Regional Sales Director, Latin America, Sybase 365 (Caracas, Venezuela)
BIOGRAPHICAL INFO Miguel Ramirez has more than 20 years in the telecommunications industry. At Sybase 365 Miguel is responsible for managing a sales team that works closely with cellular companies, fixed line operators, and financial institutions in Latin America, offering P2P and A2P messaging services.
Prior to joining Sybase 365, Miguel was with Global One/Sprint International for 10 years in roles of Solution Consultant, Regional Integration Services Senior Sales Manager, and International Senior Sales Manager. His responsibilities included managing specialized services solutions for corporations and telecommunications companies in the Americas Region.
Previously, he worked for 10 years at AT&T (in his native Venezuela) as an Account Manager, Presales Product Specialist—Financial Division, and Sales Support Supervisor—Financial Systems. At AT&T he was responsible for formulating marketing and sales strategies targeting financial institutions.
Miguel also worked at CACI on projects in the development of applications in the areas of engineering for the U.S. Department of Transportation and international macro economy management for the World Bank.
Miguel received degrees a M.C.E from Catholic University of America and a B.S.E. Universidad Santa Maria in addition to Postgraduate Studies in Systems Management from Catholic University of America.
BOARD OF DIRECTOR CONSIDERATIONS
Miguel brings to the table a wealth of knowledge, both in mobile applications and marketing, as well as the Latin American wireless industry. The extensive contribution he has made in growing the messaging market throughout Latin America over the past 4 years is perhaps unrivalled by any other individual. Additionally, his extensive travel to all countries in the region will allow him to provide a holistic view of the LATAM marketplace, rather than a focus on a specific country or submarket.
COMPANY INFO
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than 8 billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world, and connects to 48 operators throughout Latin America.
Nidal Barake, Director, Tedexis (Caracas, Venezuela)
I am an Economist and hold an MBA in International Marketing from University of Delaware. Prior to founding Tedexis, I was a management consultant for Ernst & Young working in several projects in the Telecom industry around the Latin American region. Also, I have a good experience working in non-profit organizations, while in college, I founded a local AIESEC chapter in my university, and last year I founded the first Mobile Monday chapter in Latin America (Caracas) and I am helping open 4 more chapters this year around the region.
I am currently a Director at Tedexis, a leading mobile solutions company based in Caracas, Venezuela, that provides solutions for the banking industry as well as Mobile Marketing Solutions in the region, with commercial presence in Caracas, Bogota, Quito, Lima and Guatemala. Tedexis has also a strong relationship with mobile carriers in the region, as a sales channel partner for VeriSign.
I lead the Mobile Marketing practice at Tedexis, helping implement Mobile Marketing campaigns for global brands such as Kellogg’s, Gerber, Toyota, Nestle and Bailey’s in the last two years. As a consequence of the great results that have been accomplished, brands are becoming more confident on the value that Mobile Marketing provides and are allocating a bigger budget to the mobile channel. Besides direct sales and project implementations, I have lectured on Mobile Marketing principles for many leading advertising agencies such as JWT/Glue, Mindshare, Ogilvy, JMC Y&R, among others, and have participated as a speaker on Mobile Marketing in international events in Caracas, Helsinki, Bahamas, and Kuala Lumpur.
Even though Tedexis have only recently joined the MMA, our involvement in the industry has been strong and I am eager to collaborate in many initiatives lead by MMA. As mentioned before, my experience in similar organizations can help MMA establish a strong presence in the region and take advantage of my current relation with carriers, aggregators, agencies and advertisers to spread the MMA spirit and guidelines among the players of the ecosystem. Also, my experience as a speaker can help me lecture on MMA’s guidelines and best practices so major players can follow. Also, based on current relations, I can bring more members to the MMA Latin America community, reinforcing MMA’s presence. Also, Tedexis has strong PR relationships and I have been actively participating in the media (TV, radio, magazines and newspapers) and I can bring this to MMA to establish a strong presence.
In terms of internal contributions, I have a good view of the idiosyncrasy of mobile users as well as advertisers and carriers in the region, so I can share that view within MMA when establishing guidelines and recommendations to be adopted in Latin America. Because of these reasons, I strongly believe that my contribution to MMA can be of great value in establishing a strong presence in the region.
Omarson Costa, Senior Business Development Manager - Latin America, Microsoft Corporation (São Paulo, Brazil)
Omarson Costa has a senior experience in business management, marketing and technology (Telecommunications and IT) leadership within innovation and international development environments. He is delivering his expertise as a council for operational performance within high value companies in Latin America and abroad (mainly in Telecommunications and IT Services).
Omarson is the head of Business Development Mobile Services to Microsoft in Latin America, leading all the Mobile Services business in the region. Prior to Microsoft he was also Head of Business Development to VIVO (Telefonica Moviles) in Brazil and Head of Business Development Mobile Services to Nokia in Latin America, having a strong Mobile Services background and being involved since the Mobile Services industry began (2000-2001).
Previously, he worked as Outsourcing Business Development Manager to HP, Senior Project Manager to EDS and Technical Architect to Johnson & Johnson, on IT Services industry, where he was involved in big deals as he developed a full scale of services offerings (Outsourcing, Integration and e-Business).
Omarson began his career at WordPerfect (prior to Novell acquisition) managing the technical support.
Graduated in Technology and Marketing with an MBA (Technology & Innovation Management – São Paulo University (USP)). He holds a specialization (post graduate) in Telecommunications Law (FGV – Fundação Getúlio Vargas).
MMA
Omarson was nominated by Microsoft to represent Microsoft on MMA Latin America Board and contribute with MMA to accelerate the Mobile Marketing industry in the best interest for all MMA members. He has been actively involved in the industry business discussions and practices to accelerate the Marketing view with his strong background on Mobile career and Marketing knowledge (Bachelor in Marketing – Mackenzie University).
He would contribute significantly to industry standards because his strong background and experience in several companies in different positions on the Mobile Value Chain, like handset makers (Nokia), Operators (VIVO) and “Internet-mobile-marketing” convergent services (Microsoft), in the Telecommunications and Internet industry.
Omarson would also help to orchestrate the different interests and industry business practices and standards (handset, carriers and internet companies) to facilitate new business models and parameters in the best interest for all MMA partners, across the region, sharing and supporting the adoption of MMA best practices and Mobile Marketing development.
Ricardo Márquez Uribe, Main Manager, Pravcom Tech Systems SA DE CV (Naucalpan, Mexico)
Member biographical highlights Ricardo Marquez Uribe, born at Mexico City March 31st, 1967. Master in Computer Science 1995 by ITESM CEM, Bachelor in Electronic and Communications Engineering 1900 ITESM CEM. Co-Founder PRAVCOM in 2004 with along business associates in Colombia.
Member Company Highlights
PRAVCOM is dedicated to develop and release telecomm services applications for the small, medium and large enterprises. Developed and launch SMSGLOBAL Application since 2007.
Highlights of active participation within the MMA
New member of MMA
Length of term as MMA member
New member
Reasons why candidate should be considered for Board of Directors position
Experience of more than 15 years in Telecom and Industrial Business. Engineering and Business consultant for 3 years on matter of Telecomm services along LATAM region. Telecomm Project engineer in LATAM region at GLENAYRE ELECTRONICS INC well known for region practices.
Expected contribution or impact to MMA and/or MMA membership
Encourage Wireless Telecomm small through large companies to get involved and adopt Best Practices, from CELLULAR ANALOG, DIGITAL, GSM, iDEN, WiMax, Wireless IP Technologies, etc. In order to increase regulations and benefits for Users, Aggregators, Telecomm providers, Wireless Operators, Content Providers, and Association itself. ALL WIN SCENARIO.
Roberto Vazquez Ferrero, Telecommunications Market & Consumer Research Director for Latin America, The Nielsen Company – Nielsen Mobile (Buenos Aires, Argentina)
Roberto is the Latin American Director for Market & Consumer Research in the Telecommunication Industry for The Nielsen Company. Roberto started his career at Nielsen in 2000 and spent several years directing the company’s Latin American’s retail store observation work in support of leading consumer packaged goods manufacturers such as Coca-Cola, Unilever and Philip Morris. In 2006, Roberto helped start Nielsen’s Latin American Telecom Research division which included the launch of Nielsen retail, survey, and panel services for mobile operator and device manufacturer clients. Following Nielsen’s August 2007 acquisition of Telephia (the largest mobile communications market research firm in the US and subsequently rebranded Nielsen Mobile) - Roberto is now also responsible for managing the introduction of Nielsen Mobile products and services to Latin America. Prior to joining Nielsen, Roberto received an international engineering degree and was involved in several entrepreneurial ventures in his native Buenos Aires.
Being a member of the MMA´s Board of Directors for Latinamerica, Roberto could contribute with a market view and actual information of business development.
Terence Reis, Mobile Marketing, F.biz (São Paulo, Brazil)
I first contacted MMA in 2005 with one clear goal: I wanted to help bring the association to our market. In the beginning of 2006 we've created a task force and started evangelizing the market about the benefits of associating. Two years later, I am now standing here asking for your vote.
Then as now our challenges remain: the need to advance the market, to have a clear set of rules and an open exchange of interests, to establish a common language that will improve the communication and understanding of our services and products. And by doing so, to help spur the economical development of our companies.
If fortunate enough to be elected I'll do my best to help the Board consolidate and legitimate MMA LATAM.
To achieve this goal, we need to increase membership throughout Latin America, reaching out to as many countries and companies as possible. We currently have only six countries represented. Moreover, we need to encourage regional initiatives, educating the market and furthering networking opportunities between and within countries. We need to be aware of our distinctiveness as a region, of what set us apart from other chapters as also what brings us together. The Board must assure that we all work together to produce a set of rules and guidelines adequate to our reality. Our committees should be created and be productive.
I'm an economist and political scientist with a strong international and multi-cultural background. I have been working on the digital market since 2002, developing mobile projects since 2004. In 2005 I founded Movile, a mobile technology start-up, the first agency in Brazil to work with proximity/Bluetooth devices and mobile coupons. Since then I'm an active member of the mobile Brazilian community. During this time, I was fortunate to take part on many innovative projects as also to be part of the teams that implemented a good number of Brazilian's most high-profile mobile advertising and marketing projects.
My work and expertise covers a broad range of subjects of our market, from technical to marketing, from the mobile web to bluetooth. This provides me with great insight on many of the worlds the Board will need to deal with on a regular basis.
The company I work at, F.biz, is a leading digital agency. We have on our portfolio brands such as Unilever, Nestle, PepsiCo. We have a successful mobile development story. Since 2003 we provide white-label products for Brazilian operators and our mobile marketing division - established in 2007 - is delivering projects on a regular basis and ever widening scope, partnering with companies such as Nokia and the Operators themselves.
Most of us are newcomers to the MMA – as our chapter itself is to MMA Global. The efforts to make it real are part of my story of dedication, passion and commitment to mobile marketing. It's this drive towards the overall improvement of our market that I want to bring to the Board, contributing actively to consolidate our chapter. I hope I can count on your vote.
Portuguese
Contatei a MMA em 2005 com um objetivo claro: ajudar a trazer a associação para nosso mercado. No início de 2006 criamos uma força-tarefa e partimos evangelizar o mercado com relação aos benefícios de se associar. Dois anos depois, estou aqui pedindo seu voto.
Assim como antes, permanecem os desafios: a necessidade de desenvolver o mercado, com um conjunto transparente de regras e uma troca aberta de interesses e demandas; de criar uma linguagem comum e tornar mais eficiente a comunicação e a compreensão de nossos serviços e produtos. E neste processo alimentar o desenvolvimento econômico de nossas empresas.
Se a sorte me permitir ser eleito, farei meu melhor como membro da Mesa Diretora para consolidar e legitimar a MMA LATAM. Para atingir este objetivo, precisamos aumentar o número de membros por toda a América Latina, alcançando tantos países e empresas quanto possível. Temos atualmente apenas seis países representados. Além disso, precisamos encorajar as iniciativas regionais, educando o mercado e incrementando oportunidades de intercâmbio entre países e internamente. Devemos estar conscientes de nossas particularidades como uma região, o que nos dissocia e nos aproxima de outros capítulos. A Mesa Diretora deve se assegurar de que todos trabalhem juntos para produzir um conjunto de regras e orientações adequados à nossa realidade. Nossos comitês devem ser criados e tornados produtivos.
Sou economista e cientista político, com relevante experiência internacional e multi-cultural. Trabalho no mercado digital desde 2002, iniciando o desenvolvimento de projetos de mobilidade ainda em 2004. Em 2005 eu fundei a Movile, uma “start-up” de tecnologia móvel, a primeira agência no Brasil a trabalhar com dispositivos de proximidade/bluetooth e códigos de barra no celular. Desde então tenho atuado como membro ativo de nossa comunidade “mobile”. Durante este tempo fui felizardo em participar de vários projetos inovadores, assim como ser parte das equipes que implementaram projetos de mobile advertising e marketing no Brasil de grande repercussão.
Meu trabalho e conhecimento cobrem uma vasta gama de assuntos e tecnologias, dos aspectos técnicos ao marketing, da internet móvel ao bluetooth. Com isto, tenho boa percepção e intimidade com os diferentes mundos com os quais a Mesa Diretora irá lidar regularmente.
A empresa em que trabalho – F.biz – é uma agência interativa de ponta. Temos em nosso portfolio marcas como Unilever, Nestlé, Pepsico. Nosso histórico de desenvolvimento móvel é de grande sucesso, provendo produtos white-label para operadoras nacionais desde 2003. Nossa divisão de mobile marketing, criada em 2007, desenvolve projetos de modo regular e com cada vez maior complexidade e escopo, sendo parceiros de empresas como a Nokia e as próprias Operadoras.
Muitos de nós somos novatos na MMA – como nosso próprio capítulo na MMA Global. Os esforços em torná-lo realidade são parte de minha história de dedicação, paixão e compromisso com o mobile marketing. É este direcionamento em busca da evolução geral de nosso mercado que quero trazer para a Mesa Diretora, contribuindo ativamente para a consolidação de nosso capítulo.
Spanish
Mi primer contacto con la MMA ocurrió en el año 2005 con un objetivo claro: quería ayudar a traer la asociación a nuestro mercado.
En el inicio de 2006 hemos creado un grupo de trabajo y empezamos a evangelizar el mercado acerca de los beneficios de asociar. Dos años más tarde, estoy aquí para pedir su voto.
Entonces como ahora nuestros desafíos se mantienen: la necesidad de avanzar el mercado, de tener un conjunto claro de normas y un intercambio abierto de intereses, a fin de establecer un lenguaje común que mejore la comunicación y la comprensión de nuestros servicios y productos. Y al hacerlo, ayudar a impulsar el desarrollo económico de nuestras empresas.
Si afortunado de ser elegido haré mi mejor para ayudar la Junta Directiva a consolidar y legítimar la MMA LATAM.
Para lograr este objetivo, es necesario aumentar el número de miembros en toda América Latina, llegar al mayor número de países y empresas como sea posible. Actualmente tenemos sólo seis países representados. Por otra parte, tenemos que alentar las iniciativas regionales, la educación del mercado y la promoción de oportunidades de red de negocios entre y dentro de los países. Tenemos que ser conscientes de lo que nos distingue como una región, lo que nos separan de otros capítulos, como también lo que nos une. La Junta Directiva debe asegurar que todos trabajemos juntos para producir un conjunto de normas y directrices adecuadas a nuestra realidad. Nuestros comités deben ser creados y ser productivos.
Soy un economista y científico político con una fuerte experiencia internacional y multi-cultural. He estado trabajando en el mercado digital desde el año 2002, y en el desarrollo de proyectos de telefonía móvil desde 2004. En 2005 fundé Movile, una start-up de tecnología móvil, la primera agencia en Brasil a trabajar con dispositivos de proximidad / bluetooth y cupones móviles . Desde entonces soy un miembro activo de la comunidad móvil de Brasil. Durante este tiempo, tuve la suerte de participar en muchos proyectos innovadores como también a ser parte de los equipos que pusieron en práctica una gran parte de los proyectos brasileños de publicidad y marketing móvil de gran repercusión.
Mi trabajo y experiencia abarcan una amplia gama de temas de nuestro mercado, de la técnica al marketing, de la web móvil al bluetooth. Esto me proporciona un gran conocimiento sobre muchos de los mundos que la Junta Directiva tendrá que abordar de manera regular.
La empresa en que trabajo, F.biz, es una de las principales agencias digitales de Brasil.
Tenemos en nuestra cartera de clientes marcas como Unilever, Nestlé, Pepsico. Tenemos una historia de éxito en el desarrollo móvil. Desde 2003 trabajamos con productos white-label para colocación en las operadoras móviles y nuestra división de marketing móvil - establecida en 2007 - desarrolla proyectos de forma periódica y de alcance cada vez mayor. Estamos asociados a empresas como Nokia y las propias operadoras móviles.
La mayoría de nosotros somos recién llegados a la MMA - como el capítulo en sí es de MMA Global. Los esfuerzos para que la MMA LATAM sea real son parte de mi historia de dedicación, pasión y compromiso de desarrollar el marketing móvil. Es esta actitude hacia la evolución general de nuestro mercado que deseo traer para la junta directiva, contribuyendo activamente para la consolidación de nuestro capítulo.Espero poder contar con su voto