Federico Pisani Massamormile, CEO, HANZO S.A. )Rio de Janeiro, Brazil)
Federico has 15 years of international experience in the telecommunications, wireless and new media industries. In June 2000 he became CEO of blah! — a TIM-owned, wireless application service provider. blah! became a recognized leader in its industry, achieved success throughout Latin America and expanded to the United States and Asia. In 2003 he was also appointed Chief of Internet and Media for Telecom Italia America Latina, with the responsibility for the online properties in the region. Federico earned a masters degree in electronic engineering from University La Sapienza of Rome in 1993.
In September 2004 Federico founded HANZO, a mobile media aggregator. Currently 70 brands work with HANZO to deliver content and communicate with consumers through their mobile devices. As the first company to provide solutions to media companies for the delivery of branded content, HANZO helped develop the Brazilian mobile media market, leading to several competitors also reorganizing themselves to offer this type of service as well.
HANZO has been an active member of the MMA for the last ten months and contributed to the awareness of the association with key stakeholders. Federico personally introduced Laura Marriott and the MMA to the Brazilian mobile carriers. He also executed important PR efforts that helped the launch of the MMA in Brazil and the Mobile Marketing Forum )Sao Paulo, March 26th) be a success.
Federico should be considered for the board of the MMA because of his consistent and successful history with the Brazilian mobile industry. He has deep relationships and excellent dialogue with the carriers and media companies and good relations with HANZO’s competitors. He also led the development of two key industry players: blah! and HANZO.
Federico will contribute to strengthen the credibility and awareness of the MMA in the region as he is well-known and respected across all mobile ecosystem in Brazil and Latin America. He is committed to making sure guidelines are established so as to ensure the correct development of mobile marketing in Brazil. His experience as an international executive in a multinational company, combined with his knowledge of Latin America, provides him with the skills required to establish global standards in a new region.
Felipe Muñoz, Sr. Director, Latin America, Yahoo! Inc. )Buenos Aires, Argentina)
Felipe Munoz brings over 12 years of commercial development experience across Internet and telecommunications industries. For the last 3 ½ years, Felipe has been an active member of Yahoo!’s Connected Life team driving business development activity with such mobile players as Verizon Wireless, Virgin Mobile USA, and Motorola. More recently, Felipe spearheaded the effort to drive mobile business development in Latin America which culminated in late 2007 into two major mobile search distribution partnerships for Yahoo! with America Movil and Telefonica International )Movistar & VIVO).
Felipe is not new to the region. From 1997-2001, Felipe led corporate development efforts for SBC Communications )now AT&T) in Latin America, including the original joint venture deal between SBC, Grupo Carso and Bell Canada International which later led to the creation of the America Movil of today.
As a trusted member of Yahoo!’s Connected Life team, Felipe is at the forefront of driving mobile adoption and incubating the mobile advertising ecosystem. His regional and domain experience, leadership skills and focus on best practices throughout his career makes him an ideal candidate for a directorship on the MMA’s Latin American Board. Felipe receives the full confidence and support of Yahoo!’s global leadership team. Felipe is prepared to make the investments required in time and effort to make immediate contributions to fostering growth of the mobile channel in the region.
Felipe has a B.A. in Political Science from UCLA, and a dual Masters in Business Administration and Latin American Studies from the Wharton School’s Lauder Institute of International Management at the University of Pennsylvania. Felipe held various voluntary elected and appointed positions with student and community-based groups. Currently, he holds no such positions and can focus fully on a Board Directorship with the MMA.
Gil Torquato Landim, Corporative Director, UOL – Universo Online S.A. )São Paulo, Brazil)
Member of the Board of Directors, Gil Torquato is graduated in Communication focused on Public Relations from Fundação Cásper Líbero/SP with a master degree in Marketing from ESPM/SP and Business Administration from FGV/SP. He entered Grupo Folha in 1985 and is currently serving as UOL’s Institutional Relations and Corporative Director, entitle of the mobile, music, telecommunication, hosting and relationship network UOL´s initiatives. Before that, he has served as New Business Officer and Deputy Advertising Officer for Empresa Folha da Manhã S.A.
UOL )Company) is the leading online media portal and Internet company in Brazil based on number of page views per month, time spent online per month and number of paying subscribers. The Company is pioneer in the development of the Internet in Brazil and since it was founded in 1996, UOL has been successful in maintaining its leadership in page views and time online among content portals in Brazil, providing its users with the best internet experience.
The Company’s flagship portal in Brazil is organized into 42 thematic stations with more than 1,000 channels of news, information, entertainment, and services, representing a total of more than seven million pages. The Company has its own teams of reporters in addition to reliable sources of information in Brazil and abroad, including Folha Online, Reuters, France Presse, and BBC.
UOL’s extensive interactive platform offers communications products, VoIP, Internet communities, security, search engine and mobile content and services among others.
UOL provides local Internet access in more than 3,000 cities throughout Brazil and 29,000 cities abroad. The Company has approximately 1.7 million content paying subscribers. Since September 1999, UOL has also operated a portal and Internet Service provider in Argentina. According to IBOPE//NetRatings, UOL had an average of 10,495 million unique visitors in Brazil in 2007, thus ranking first among the largest content portals in Brazil and accounting for a 70% reach in this market. This means that for each 100 people who accessed the Internet from home, 70 visited the Company’s portal.
Guillermo Arias, Director, Mediavivence )Ciudad Aut de Bs As, Argentina)
I am 39 years old and I am a graduate in Management with a specialization in commercialization. I have more than 10 years experience in Telecommunication and more than 15 years in Relationship Marketing, Loyalty and CRM.
Actually:
Director & Founder of Mediavivence Agency of Brand experience based on mobile.
President of Marketive Agency of Loyalty, CRM, POP image, Relationship Marketing.
Adviser in Strategy, Technology and Process for the ministry of economy and production of the nation.
I have been invited to dictate classes about Technology Marketing in the Argentina Catholic University, in postgraduate courses Belgrano University and Camara Argentina de Comercio.
Pass:
Regional Marketing Manager LATAM for Convergia Networks
Adscription CEO and CRM & Loyalty Chief for Movicom Bellsouth
Marketing Supervisor RCI Argentina Inc.
I am a new member of the Association but very enthusiast.
Reasons to be Consider: I have been developing the Mobile Marketing activity the last 3 years and last year I found Mediavivence. I consider my self a very proactive person with a vision where this market goes. I tried to generate constantly value to brands generating new forms of relationship. I consider very important to protect the values of this market to build and not just to sell.
Contribution: All my experience in CRM and relationship, because this media should be integrated to the Relationship plan of any company. All my support to evangelize brands, agencies, etc. about this media because I have been evangelizing all my life about Loyalty marketing and now also Mobile Marketing.
Guillermo Rivaben, Marketing Director, Telecom Personal S.A. )Buenos Aires, Argentina)
Guillermo Rivaben is considered as one of the most prominent marketing leaders in Latin America. He has been honored with the #1 Argentinean Telco Leader Award, among other recognitions, for his proactive role in building a convergent fixed-mobile ecosystem in LatAm.
Since 2003, Mr. Guillermo Rivaben has been a significant enabler of growth of the mobile telephony penetration throughout the Argentinean recession recovery. Nowadays, mobile penetration in Argentina reaches 96.6% becoming one of the highest SMS consumers of LatAm )100 avg. MO per user/mo.).
Telecom Personal S.A. is distinguished for its creativeness, quality standards and brand value to its consumers. It has been first operator in launching full HSDPA in the American continent during 2007.
The “on step forward” marketing strategy can be reflected in the many advanced value added services launched by the operator.
Telecom Personal S.A., represented by Mr. Guillermo Rivaben, is an outstanding candidate to watch over Argentinean consumers’ interests on the MMA LatAm Board. Personal will propagate the highest Mobile Marketing and Advertising Best Practices and Standards and help to bring together top regional advertisers, policy makers, agencies and other stakeholders to the benefit of the mobile marketing ecosystem and the MMA as a whole.
Ibrahim )Aby) Mcmillan, CEO Abril Digital, Editora Abril SA )São Paulo, Brazil)
Mr. Mcmillan is 38 years old, and the CEO for Abril Digital. He joined the Group Abril in 2006, as Executive Director of Strategic Planning, International Relations & New Business after two years ahead of MagExpress/Distimag, as the Commercial Director. Before, he also accumulated experiences at Booz Allen & Hamilton, as Senior Director of Communications, Media & Technology, and at IBM, as Vice-President of IBM Global Services Europe. He earned a Bachelor of Science Degree, Honours First Class Computing Science & Physics Degree at Oxford, UK, and a MBA at Harvard Business School, in addition to IBM’s Executive Management at Insead.
Group Abril stands for excellence, innovation, the highest editorial integrity and a permanent commitment to bringing its millions of readers, viewers, internet surfers and mobile users a content they can enjoy, use, learn from and trust.
With a solid experience in the advertisement market, representing 58% of the total advertising revenue in the magazine market in Brazil. It is a leader in integrated multimedia, serving the most profitable and highest growth segments of the communications and educational markets in Brazil. Group Abril has also, a long term and a strong presence in associations such as IAB and ABEMD )Brazilian Association of Direct Marketing), working very actively to develop and create a sustainable environment of growth.
Abril Digital is responsible for all digital initiatives within Group Abril. Its 8 years experience in creating and providing high quality mobile content gives to Abril Digital the knowledge required to represent its segment at the MMA LATAM Board of Directors. Our portfolio includes more than 29 brands and more than 160 products )Wapsites, SMS and Downloads).
Abril Digital is fully committed to support and participate actively as a member of the MMA LATAM:
Generating extensive discussion on the current and future issues regarding the LATAM mobile market development.
Javier Urrutia, President, CELLNET S.A. )Bogota, Colombia)
Javier Urrutia is President and co-founder of CELLNET a major distributor and reseller for the mobile industry in Colombia established in 1994. As an entrepreneur , Javier also founded in 2003 ITG Ltd. ) International Trade Gateway) a consultancy firm, and has done consultancy work for various US companies in Latin America, mainly in Brazil, Mexico, Chile and Colombia.
Prior to Cellnet, Javier worked for Ciba Geigy )today Novartis- Syngenta) for ten years in various senior positions, stationed in Basel, Switzerland. Javier is a graduate in Business Administration form Berry University in Rome Georgia, married with two daughters and is fluent in English, French and Spanish.
Cellnet has evolved over time, and today Cellnet has in Colombia 234 points of sale, a corporate sales business unit for data applications sales, and two years ago, Cellnet launched O&S, Offers and Sales) www.oscolombia.com) our mobile marketing services agency, with interesting results so far. We have participated in various MMA international events, and we have also contributed to the MMA newsletter, with some of our campaigns. In may of this year we will have the O&S brand represented via a strategic alliance in Central America and the Caribbean.
Javier has a strong drive and as an entrepreneur, we think has a lot to offer to a newly born organization in this region; his activities as a consultant in various Latam countries, and the fact that in his younger years lived in Ecuador for three years, and in Peru for 4 years, puts him in an ideal position by understanding the different particularities of the countries in this region.
I think our biggest challenges for the MMA in this region are best practices and code of conduct, in order to protect this industry, since Latin America has, rightfully earned, an image of doing business by taking too many shortcuts.
Jorge Partidas, CEO, WAU )Caracas, Venezuela)
WAU Movil is at this point the largest aggregator serving Spanish speaking customers in Latin America, US Hispanics and Spain. With offices in 18 countries, 52 direct carrier connections and over 100 clients, we help push the mobile value added business in Latam. I help co-found this company seven years ago with the vision to create a regional platform in which brands, media outlets and content producers could find a way to “touch” mobile users. Today, WAU has not only served that purpose but is also recognized in doing so. In the past year we have been invited to participate in over 12 events specifically focused in the Latin American and Hispanic market. Most recently and to name a few: CTIA Las Vegas 08 in the Latin American panel, Covergencia Móvil 08 in Cartagena, Colombia; Billboard Mobile Latino 07 Miami, Fl; ad:tech 07 focused in Hispanics and Latin America for mobile opportunities in Miami, Fl; Mobile VAS Forum in Panama City. Our next speaking opportunities for May are in Cancun, MX )CDMA Conference 08) and “Congreso de Comunicaciones” in Margarita, Venezuela. It is also important to add that I recently participated in November 07 at the MMA Forum event in Los Angeles as a speaker.
After two years leading from Venezuela our Latin American operation, we created LatCel, a Joint Venture with the biggest media group in Latin America, the Cisneros Group. This opportunity forced me to move my residence to Miami. Now we are considered to be the leading Hispanic aggregator serving US Hispanics and the Puerto Rican market. As a highlight, Sprint recently designated us to manage all their Hispanic product strategy and similar agreements are underway with two other T1 carriers.
Being part of the WAU Board, we decided a few months ago to restructure the company’s management and I was designated as WAU´s new CEO starting July 08. On a personal note, I believe that my level of exposure and experience working in Latin America and having full exposure to the highly competititve US market could support the MMA in many ways deploying many of its accomplishments in the US into the complex Latam market. I have been greatly involved in the implementation of the mobile advertising business with ATT, Movida and Sprint in which the MMA guidelines have been key in leveling the field for our negotiations. Similar accomplishments need to happen in the Latin America and having first row seats in dealing with these issues could be of great relevance. By serving in several boards, I can bring “operational” experience as to what are my Directors responsibilities. I am a strong believer of these initiatives and this is why I postulate myself for the MMA Latin American Board. It is in the best interest of our company and the business to have a regional entity that can help expand the business, unite the different players, create a market place and serve as an independent forum for dealing with industry issues which we have had a great deal of experience dealing with.
Jose Carlos LaMotta, CEO, TakeNet )Belo Horizonte, Brazil)
Senior level executive with combined MBA, Engineering degree and 15 years of working experience in the private sector as well as venture capital funds. Business acumen, with P&L responsibility, decision-making and follow-through. Proven ability to assemble, foster, mentor, and manage world-class teams. Heavily involved in new business start-ups, small and medium businesses, as well as turnaround situations. Well versed in multi-cultural communications and international business practices. Native in Portuguese and fluent in English. Current CEO and CFO of TakeNet, a Brazilian enabler of digital mobile entertainment, infotainment and Mobile Marketing services with offices in Brazil and Chile.
Juan Sebastián Bonilla, Director General, Wunderman Colombia )Bogota, Colombia)
Juan Sebastián has been working around digital channels fro more than 7 years, his carrier has been focused on Interactive Marketing, starting with Internet Marketing and focusing on Mobile Marketing the last few years. Juan is responsible for the Mobile Team inside Wunderman Colombia, deploying jobs for the entire region including Colombia, Venezuela, Ecuador, Central America and Caribbean. Has joined Wunderman in 2005, to lead the Interactive Team, proudly consolidates a 40 people multidisciplinary team. As part of WPP, the membership is active. Juan will be a great resource to the MMA, special abilities of innovation, results oriented work and objectives focused could add the MMA the synergy it needs to expand around the region, also, the knowledge of the region and contacts around the industry will help the MMA activities to be more accepted.