Allen Scott, General Manager, NeuStar )Staines, UK)
NeuStar is pleased to submit Allen Scott as candidate for election to the MMA EMEA Board of Directors. NeuStar has been a contributing and active member of the MMA since April of 2006 and we are a current member on the Consumer Best Practices Committee.
Allen Scott has more than eighteen years experience at the cutting edge of IT working in software, media, the Internet and telecommunications. Allen has worked for several start-ups and even set up his own company specialising in telecommunications consultancy. Allen has held senior executive positions at companies such as Emblaze, Ecom, Vivao, Vodafone Global, AT&T and Novell, covering regions from Europe to the Middle East and Africa.
Allen holds a BSc in Geography and a Post-graduate Diploma in IT
Allen currently heads up NeuStar's Next Generation Messaging division in Europe. Allen has been responsible for the development of NeuStar's mobile IM solutions with more than 30 mobile phone operators across the globe. NeuStar NGM is the de facto market leader in the development and roll out of mobile Instant Messaging solutions to mobile network operators across the globe and Allen Scott heads up this business from NeuStar's offices based outside of London.
As the market leader in what is rapidly becoming the third essential service for mobile network operators )mobile IM) NeuStar has a strong interest in the success of the mobile marketing ecosystem. Specifically, NeuStar NGM works with operators across Europe to help them to implement successful marketing strategies to support the development and roll out of mobile IM solutions.
Why Should You Elect Allen Scott from NeuStar to the Board?
NeuStar has actively been dedicated to mobile marketing for years and will continue to be a stable, unifying force within the mobile marketing ecosystem. NeuStar's strict adherence to neutrality puts it in a position to present a unique resource to the MMA Board of Directors, as NeuStar provides an unbiased view of the industry, not favoring any ecosystem participant over another. NeuStar is also active with the CTIA WIC, Canadian Wireless Association, GSM Association, Open Mobile Alliance, and many other industry groups, standard setting bodies and regulatory authorities.
Allen Scott would bring the following skills to the board of the MMA:
The MMA board seeks to reflect its membership and Allen's experience does just that. Allen has more than 20 years sales and marketing experience in the telecommunications, media, technology and Internet sectors.
Arda Kertmelioglu, Co-Founder / Chief Business Development Officer, Mobilera B.V. )Istanbul, Turkey)
Arda Kertmelioglu, 35, has served the mobile industry for over 14 years. He has been at the forefront of GSM technology since its commercial introduction, and since 2003 has played a key role in evangelizing Mobile Marketing & Advertising in Eastern Europe and C.I.S.
Arda has served MMA, as a member of Board of Directors / EMEA since March 2007, and is carrying all his enthusiasm, dynamism and know-how that comes from actively working in fast- developing and competitive mobile markets.
He is the co-founder & CBDO of Mobilera, the leading mobile marketing agency with headquarters in Istanbul and offices in Kazakhstan, Ukraine, Georgia and Moldova, employing over 200 people.
Mobilera has implemented various interactive campaigns for hundreds of brands, including major mobile operators. With its innovative approach combined with strong technology and R&D background and extensive know-how, Mobilera quickly became the clear choice for top global & local brands in the countries where it operates.
At the forefront of the Mobile Marketing & Advertisement, Mobilera broke ground in Mobile Community Marketing and Retention Services in 2005. This unique and innovative proposition opened up a brand new world for many operators. Currently Mobilera's Community Marketing Services are being used by 5 GSM operators with 6 different segmented mobile community programs. To date, more than 23 million subscribers are benefiting from these new experiences.
As a testament to its dominance in the mobile industry, Mobilera was ranked 2nd Fastest Growing Technology Company in EMEA in Telecoms, according to Deloitte Fast 500 Survey in 2006.
Arda currently is also an active member of MMA's Mobile Advertising Committee and Mobile Video & TV Advertising and Education Sub-Committees.
Charles Sword, Head of Mobile Advertising, Yahoo! Europe )London, UK)
I am responsible for the successful development and execution of mobile advertising for Yahoo! and our partners across Europe.
Yahoo! first launched mobile extensions of the company's leading services in 1999 and today, through partnerships with mobile operators and device manufacturers worldwide, offers a variety of mobile services to consumers via SMS, the mobile web, as well as applications such as Yahoo! Go.
Yahoo! began leveraging its web strengths in search advertising for mobile in 2004 when it launched the world's first mobile sponsored search product in Japan. This was followed by the launch of its mobile graphical advertising program in October 2006 and our partnership with Vodafone UK which went live in June 2007.
A graduate of Cambridge University, most of my career has been dedicated to bringing new services and technologies to market. I have immersed myself in mobile data services for the past seven years.
At Orange UK I led much of the company's thinking on what was required to enable customers to access services beyond the confines of Orange World. I was responsible for developing next-generation payment services and for implementing Orange's response to the cross-operator code of practice for new forms of content. At Vodafone Group I managed the landmark global deal with Google on search and sponsored links.
As a MMA Board Director in EMEA over the past year I have played an active role in developing the Mobile Advertising Guidelines and have ensured that Yahoo! has taken a lead in driving their adoption on our own and on our partners' properties.
Irrespective of my potential re-election to the MMA EMEA Board, my commitment will remain in 2008 to participate actively in the association to evangelise the opportunities uniquely available to the mobile medium, while leveraging the best practices of the advertising industry as it exists today.
Chris Locke, Director of Mobile, EU, AOL EU )London, UK)
I have over ten years experience in the mobile industry both as an academic and as a strategist and senior manager. Initially I was the Xerox Lecturer in Electronic Communication and Publishing, running the first ever Masters programme in this subject at University College London – a top three UK university. I then moved to the Virgin Group where I developed their first Group Internet Strategy, and then onto Freeserve where I was responsible for the community services strategy and deployment, amongst other business development projects.
I then moved to the mobile industry, and spent three years at Hutchison 3G, developing the launch product strategy and working on a number of content product projects. After this I headed up a team at T-Mobile International that developed the data product strategy for the EU market. I now am at AOL, where I manage the EU Mobile team across all areas of strategy, development and deployment.
This unique mix of academic and industry experience has meant I've stayed at the cutting edge of developments in the mobile data industry. I have been fortunate to be at the vanguard of launching new mobile products, whilst still keeping an interest in how academic work is developing our understanding of this area – in 2005 I co-edited a collection of academic essays on the social impact of mobile phones and mobile data services that is now one of the leading text books in this area.
AOL has been heavily involved in the MMA in the US for 3 years. Christine Loredo has represented AOL on the board in 2005, 2006 and 2007. Furthermore AOL co chairs the mobile search working group where the company led the recent consumer research survey on mobile search in the US. AOL has supported the MMA in numerous wireless industry and marketing events by having speakers discuss AOL's insights on the mobile medium.
Alongside the US's involvement with the MMA, in the UK and EU AOL has taken a lead in developing digital advertising and marketing standards, with AOL UK being one of the four founder members of the IAB and a leader in working with brands and agencies over the past ten years. I have served on the founding MMA EMEA board since 2007. Our recent acquisition of Third Screen Media brings even more experience into the AOL family, which I will represent in the EU.
I think my personal experience and background combined with AOL's leading role in developing mobile data services globally means that I will be able to serve the MMA Board well.
Christian Hernandez, Head of Strategic Partnerships, Google )London, UK)
As mobile advertising evolves from a nascent advertising medium and grows in both scale and relevance, I would like to help lead the education of advertisers about this medium, the improvement of the quality and tracking of marketing investments through the medium, and the establishment of standards for mobile marketing. As an individual who has personally been involved in the Wireless space for the last ten years, and as Google's Head of Strategic Mobile partnerships in Europe, I would like to participate in commitees endorsed by the MMA that will benefit all the players in this space: operators, advertisers, technology providers and eventually, end users.
I currently heads up Google's business development efforts with mobile distribution partners, driving the adoption of Google's mobile services and applications. I am currently tasked with defining Google's mobile advertising strategy and customer acquisition plans in EMEA in coordination with our marketing and sales organizations.
Prior to joining Google, I worked at Microsoft's Windows Mobile group where I led the global launch of the first generations of branded Smartphones. I have been involved with mobile applications for over ten years: In the early days of WAP, I was Product Manager of MicroStrategy's wireless alerting platform and helped deploy consumer and enterprise applications worldwide.
Education: BA in Economics from Duke University
MBA from The Wharton School
)Currently serves on the Board of Directors or the Wharton Alumni Association)
Clare Grant, Director of Marketing, Velti )London, UK)
Clare began her career at Monsanto after graduating with a Masters degree in Environmental Science.
After three years in sales at Monsanto she moved to Sony UK where she held product marketing and customer service management roles. In 1997 she moved internally to head up the European marketing communications team for Sony Broadcast and Professional Europe. After 3 years she moved back into a UK role as General Manager Applications Business, managing the P&L of five very different but developing business areas, ranging from CCTV through to Video Conferencing. In 2001 she became Head of Marketing for Telewest Business, then shortly became Director of Marketing. Clare was responsible for overseeing the rebranding of the business division and was instrumental in defining the new brand values and culture for Virgin Media when Telewest merged with ntl and Virgin Mobile in 2006. Clare now Director of Marketing for Velti, is responsible for PR, analyst relations, corporate communications, events, market research, web and online marketing.
Velti plc
Velti's market-leading mobile marketing technology platform, coupled with its experience in the mobile advertising industry, enables clients around the world to deliver an extensive range of highly targeted marketing campaigns. With operations in 16 countries: UK, USA, Greece, Bulgaria, Cyprus, Philippines, FYR Macedonia, Romania, Bosnia, Turkey, Ukraine, Armenia, France, Germany, China and Russia, Velti has implemented projects reaching an estimated 570 million consumers.
Velti's unique and award winning Mobile Marketing Platform )version 4.0), manages the full cycle of planning, execution and monitoring of multiple campaigns across differing mobile formats and channels, offering customers more than 70 above and below-the-line mobile marketing and advertising templates, which can be managed from one user interface.
Velti is a publicly traded company listed on the London Stock Exchange )AIM), with sustainable growth in revenue and profits. The company is heavily investing in its customers' future needs, especially in the mobile advertising and mobile content enablement market. Velti's Board of Directors is comprised of leading professionals from the United States and the European business community such as: D. Mann )Former Group CEO of LogicaCMG plc),, N. Negroponte ) Non-Executive Director of Motorola, Inc, and MIT Professor & founder of Media Lab),, D. Hobley )Non-Executive Director of Orange) and J. Goldstein )former Executive Director and Board Member of Citicorp Investment Bank in London).
Velti's association with the MMA
Velti have been members of the MMA for the last 2 years and have supported a number of MMA forums recently by providing speakers: Ioannis Kalafatis from Velti has been a speaker at the MMA Forum, New York June 2007 and Ilona Panoussaki has been a speaker at the MMA Forum, Barcelona October 2007. We have also provided content for the MMA newsletter in the past.
Why I should be considered?
I have recently joined Velti as their Marketing Director and recognise that the company needs to be more proactively involved in the mobile marketing industry. Velti is currently expanding their marketing resources and we now have the opportunity to develop stronger relationships with the MMA and member companies. I bring over 15 years of business to business marketing experience to the MMA and I am keen to become an active committee member and to champion key initiatives.
I have previously been a member of the BT 21CN Service Provider Communications Committee that developed the communications strategy and campaign for the roll out of their 21st century network - 'Switched On' I was also an active participant in the Service Provider Community Group that was created by Openreach prior to their launch.
Craig Patton, Managing Director, R/GA )London, UK)
Craig Patton is R/GA's Managing Director, Business Development and an active member of the MMA UK Board
A seasoned executive with more than 11 years in digital media, Patton has been at the forefront of interactive communications in the mobile, internet and interactive television markets.
He brings his experience of pioneering the use of interactive channels by to drive the emergence of a new, more personal and relevant form of marketing and advertising through digitally enabled devices. Because R/GA's client initiatives are integrated across digital and emerging media platforms, Patton's extensive experience of helping brands like British Airways, BT, Dulux, The Carphone Warehouse as a part of his previous client engagements, will be leveraged to build up R/GA's business across capabilities, and more specifically, to drive the emergence of a new, more personal and relevant form of marketing and advertising through mobile devices for the likes of R/GA's current portfolio of clients including Nike, Johnson & Johnson, and Zain amongst others.
Craig joined from Omnicom where he was Managing Director at ipsh! – a mobile marketing and advertising agency founded in 2001, having been acquired by Omnicom in 2005. Prior that he worked with Neven Vision )acquired by Google), Flytxt and agency.com )again a part of Omnicom). He got his start in the internet and mobile industry as the business development director for Clarity IBD which was acquired by Proxicom in 2001 )subsequently acquired by Dimension Data).
As a member of R/GA's international team, and a very vocal promoter of the mobile marketing and mobile advertising opportunity, Patton believes that he has an immense amount of experience and perspective to bring to the very rapidly emerging environment where the established mobile players interconnect with their customers, and at the same the customers' of brands that have been serving those customers for many years.
David Barker, Head of Publishers and Partnerships, EMEA, Nokia )London, UK)
David works for Nokia as the Head of Publishers and Partnerships, EMEA. Prior to the purchase of Enpocket by Nokia in October 2007 he was European Managing Director of Enpocket and so was responsible for Enpocket's European operations, including sales, marketing, product management and professional services. Previously to this Barker worked at Flytxt, another mobile marketing company, where, as Commercial Director, he was a key member of the senior management team.
Before working in mobile Barker was Commercial Director and a senior board director at the Covent Garden based digital agency Hyperlink Interactive, and was a key member of the team that sold the business to Cable & Wireless in 2000. Barker also has worked in Business Development at Teletext where he played an instrumental role in making the company a premiere destination on the Web and on digital TV.
In recent years David has been incredibly active at both the regional and national levels of the MMA. He sat on the EMEA Board of the MMA IN 2007 and took a particularly active role by founding and Co Chairing the EMEA Mobile Advertising Committee whose work was particularly well praised within the industry. He also sits on the UK MMA Board where he has held a variety of positions over the last three years including Treasurer, Interim Chairperson and UK Representative on the EMEA Board.
I very much wish to continue to be an active contributor to the EMEA MMA and so wish to continue to serve on the Board both to represent Nokia's viewpoint but also to ensure that I remain at the forefront of such an exciting industry.
Elin Elkehag, Strategic Product Manager – Advertising, Ericsson )Stockholm, Sweden)
Ericsson has been an active MMA member for more than two years and currently holds a seat in the EMEA and APAC Chapters. In addition to this involvement and commitment to the MMA, Ericsson has been an active member at MMA events and participates in various committees around the globe. Other MMA activities include member recruitment from among our customers and aid for other MMA members when entering the US from various other markets. Ericsson is active, involved, and enthusiastic about the MMA!
Ericsson is shaping the future of Mobile and Broadband internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world. Ericsson enables management and distribution of targeted and personalized advertising across networked platforms and devices – for operators, media companies, and agencies alike, as well as being the business partner when developing the networked operators, Ericsson is bringing the telecom, media, and advertising industries together.
The Candidate:
Ms. Elin Elkehag joined Ericsson in August 2006 starting at the Business Consulting practice. She now works in Ericsson's Multimedia are she heads up Ericsson's work within the networked advertising area. She has been a speaker at the New York and Barcelona MMF. She is a valuable contributor and creator who can develop the industry and take it forward. Elin was also a natural choice for Rutberg when they invited her to take part in prestigious wireless influencers conference 2007 and 2008.
She has been building her telecom expertise since the late 90's when she started her first company. The foundation of her telecom experience was established at the R&D department of TeliaSonera, one of the major European operators, where she worked as a business developer.
In addition to her telecom knowledge Ms. Elkehag has valuable experience from the media industry gained at her time from MTG, one of northern Europe's largest media groups. She worked with IP-TV, terrestrial TV, web and radio and possesses a broad understanding of the media industry.
Contribution to the MMA board:
Ericsson sees the MMA as the leading forum, bringing the mobile advertising chain together, and Ericsson will contribute through our technology leadership and deep understanding of operator's networks and platforms as well as consumer behavior and the content value chain. Through our neutral position Ericsson can act as a catalyst in bringing the telecom, media and advertising closer together in order to create a viable business for all players involved in the value chain. We can, through our presence in over 140 countries, engage other relevant players to further extend the MMA's reach globally.
Hervé Le Jouan, Managing Director Europe, M:Metrics Ltd )London, UK)
M:Metrics is the recognized and leading source for Mobile Media Measurement. I'm an active Board member of MMA EMEA.
Before joining M:Metrics, Mr. Le Jouan was senior vice president at MediaMétrie, a French media measurement firm, where he was responsible for the global management of the firm's new services related to cross-media consumption. Previously, Mr. Le Jouan was managing director of Nielsen//NetRatings, France and vice president, business development and technology for Nielsen//NetRating's international division. While at Nielsen//NetRatings, Mr. Le Jouan managed research and development, production, sales, and marketing. He also was responsible for the integration of the business he co-founded, NetValue. Founded in 1998, NetValue was one of the first European firms to measure Internet advertising. After growing to more than 250 employees and listed on France's Nouveau Marché, it was acquired by Nielsen//NetRatings in 2002. Le Jouan founded NetValue after his tenure at Netscape, where he director of business development. Before Netscape, Mr. Le Jouan founded his first company, Helix, after a serving as a software engineer and project manager at CONCEPT, a company that developed financial management software.
Mr. Le Jouan received a degree in engineering from the Université de Technologie de Compiégne, where he specialized in artificial intelligence.
As the managing director for M:Metrics Europe, Mr. Le Jouan is at the forefront of the emerging mobile medium, and brings unparalleled insights to the audience for mobile content. M:Metrics is the mobile market authority, and is widely recognized as the leading provider of mobile market metrics. With more than 120 clients, including the leading operators, OEMs and media companies, in six countries, M:Metrics is a tremendous asset to the MMA. In fact, the company has worked closely with the MMA on metrics and most recently, conducted the first study to assess the market for advertising supported mobile video. Our executives have also been active participants in MMA events, as sponsors, speakers and attendees.