Doug Busk, Vice President, Marketing & Product Strategy, SinglePoint (Vienna, VA)
With over 10 years' experience in high tech fields, ranging from interactive marketing to wireless strategy, Doug Busk brings a diverse background to his current role as Vice President of Marketing & Product Strategy at SinglePoint. Previously, Doug was Associate Director of Messaging for Verizon Wireless, where he led product management of inter-carrier, premium, international, and B2B SMS-based initiatives as well as Instant Messaging product lines. Upon joining Verizon Wireless in 2003, Doug headed up Wi-Fi and EV-DO-related development. From 2001-2003, Doug drove product development and management of third-party revenue at Cingular. From 1997-2000, Doug led CIMStudio, the in-house advertising creative unit of nationwide city site network Cox Interactive Media.
SinglePoint is the synthesis of two companies with a record of achievement in the mobile space. Wireless Services Corporation and Mobile Media North America merged in April 2005 to create a company with a shared 10 year history of carrier-grade messaging and connection aggregation solutions. Today, SinglePoint is engaged with an audience of more than 228 million mobile users throughout North America working in partnership with mobile network and portal operations, media companies, brand managers and agencies.
SinglePoint team members have a notable history with the Mobile Marketing Association. Doug has participated in numerous roles, including contributing to the Consumer Best Practices effort, during his stints with Cingular and Verizon, and is currently an active member of both the Off-net and Common Shortcode sub-committees. All told, his participation in the MMA, whether in sub-committees, panels or as a carrier representative dates back nearly to the organization's founding.
Doug brings a unique background and skill set to his candidacy for the Board of Directors. With 7 years of messaging product management at two top tier carriers based on a foundation of online advertising, Doug drives a marketing perspective through the lens of carrier experience. While at Verizon Wireless and Cingular, he not only helped author standards that protect the user experience while freeing marketers and content providers to leverage the marketing power of the third screen, but also led their implementation in messaging product creation and development. Now, in his current role directing marketing and strategy for a leading aggregator, Doug occupies a seat on the opposite side of the table, serving a customer base of advertisers, content providers, entertainers, and marketers with connectivity and billing solutions. In sum, Doug considers himself a mobile marketer at heart, having originally entered the wireless business in 2000 as he felt at the time it would come to represent the most targeted, powerful marketing medium to date. It is his hope he can help realize that vision in a MMA Board seat.
Eric Holmen, EVP, Operations & Client Strategy, SmartReply, Inc. (Irvine, CA)
BACKGROUND: Eric Holmen joined SmartReply in July 2003. At the time, SmartReply solely delivered pre-recorded messages to answering machines. Legislatives changes with the Do Not Call list prompted the founders to develop a new strategy focused on retail clients CRM and loyalty communications: the reason for Holmen's coming on board. Three years later, SmartReply has grown over 300% with complete voice, mobile, database, email, analytics and consulting solutions with over half of the Top 100 retail brands in the US as clients. SmartReply has launched several test market paperless retail loyalty programs integrating mobile (SMS/MMS), IVR, interactive voice, location-based-services, and email technologies. Holmen was previously the Executive Director for Catalina Marketing's Retail Marketing Division, leveraging one of the world's largest consumer transaction-specific databases, and before this he was the Strategic Marketing Executive for Sears, Roebuck, and Co.'s Hardware Division. Other experience includes catalog, database, and internet start-ups.
STATEMENT: Over my marketing career I've notice one trend: consumers continue to determine when, how and under what conditions they can be marketed to. From do-not-call legislation, to TiVo, to mobile opt-in and more, the opportunity of a lifetime is now for smart marketers and best practices to meet technology solutions that will empower this consumer thirst, democratizing channels, and challenging the foundations of mass marketing. Every marketer must master the four C's of relevance: Content, Community, Commerce, and Customization. These items, layered onto a friendly mobile platform, will invert push marketing to a customer service environment. Wow. I believe it's the obligation of the MMA to complete this platform with members, carriers, providers, and strategists in an organized, complete, and efficient sphere of cooperation and capitalism.
MMA INVOLVEMENT: I have been in the MMA since January 23, 2006 one year. In that time I have been involved in the MMA Metric's Committee, and we (SmartReply) won the MMA's Award for Best Use of Mobile for Relationship Building. As of late in 2006, we have dedicated a significant number of our staff to join MMA's committees and groups in our various areas of expertise. I'd like to say I've done more. Many people have, and all of us should.
TERM FOCUS: Mobile is the gateway to this future, and we've seen adoption of complicated handset technologies while the masses of consumers continue to prove that voice is still the killer-app on 95% of the mobile phone bill. If elected to the board, I would propose dedicating my time in leadership to bringing the voice component of mobile marketing to a best practice solution (including IVR, OVR, TTS, and other voice apps), integrated with all of the other magical pieces of the amazing mobile present and future. The goal to accelerate the adoption of mobile as the preferred consumer communication channel for marketing and brand interaction.
George Patrick Rogerson III, Executive Vice President, Cellfish Media LLC (New York, NY)
BIOGRAPHICAL HIGHLIGHTS: As Executive Vice President at Cellfish Media, Mr. Rogerson oversees many aspects of the companies business from carrier relations and strategic alliances to business development and sales. George heads a team responsible for the distribution of Cellfish applications and content both on and off deck.
Mr. Rogerson's business accomplishments include the founding of Traffic Station, Inc., where he served as CEO and President and was instrumental in developing and implementing the company's creative vision. Traffic Station grew to become the largest provider of digital real-time traffic information delivered to mobile devices in the USA serving over 30 cities.
Additionally, Mr. Rogerson founded Diablo Production Studio L.L.C. a leading new media production firm in Los Angeles that has produced interactive and mobile applications and services for clients including Disney, Sony, Viacom, Microsoft, Mattel, Macromedia, and Intel.
COMPANY HIGHLIGHTS: Cellfish Media is a new digital content, marketing and distribution group that creates original branded content such as music ringtones, wallpapers, animations, games, infotainment services, and community applications aimed at the Mobile Generation. It operates the largest interactive response business in Germany and is a leading provider of mobile content and services in Europe and North America.
Cellfish Mobile is a worldwide leader in:
- Mobile Marketing (off deck)
- D2C Content Sales and Services
- Community Social Networking Platforms and Services
- IVR Platforms and Solutions
- Carrier Content Aggregation and Platform Services
- Commercial developers of MMS, WAP, BREW and J2ME Mobile applications
- Agreements with major media, brands owners and operators (more than 350 million potential consumers)
- More than 200 million transactions in 2005
- 250 employees in the US and Europe (France and Germany) subsidiaries
- More than $116 million revenues in 2005
MMA PARTICIPATION: Cellfish Media actively participates in every North America MMA event. Under George's management, Cellfish Media representatives coordinate and participate in the content and community network MMA working groups. George is scheduled as a guest speaker at the upcoming Consumer Best Practices event in January 07.
Cellfish Media became a member of the North America MMA in October 2005.
PLATFORM: George Rogerson has been a pioneer in new media for over 15 years. He has worked with the largest media companies and agencies to go beyond traditional marketing using platform creativity to get products and services noticed in the new media world.
George will draw upon his unique experiences and exceptional understanding of the IVR, Web and Mobile industries to help guide the MMA towards the acceptance of unfailing consumer first policies that will help all members of the ecosystem grow and prosper. George speaks straight, delivers on promises and is insanely passionate about everything mobile.
Heidi Lehmann, VP Strategic Development, Third Screen Media (New York, NY)
Personal Summary and MMA Participation:Heidi Lehmann is a founder of Third Screen Media (TSM), a mobile advertising software & services company that enables advertising on mobile phones.
As VP, Strategic Development, Heidi has been instrumental in identifying & developing customer relationships with agencies, publishers, carriers & technology providers, including a key role in helping to launch the very first advertising pilots with carriers (Verizon and Sprint).
Heidi has been an active MMA board member since 2005 and is currently co-chair of the MMA Mobile Advertising Committee. The Mobile Advertising Committee is responsible for introducing globally scalable ad formats, guidelines & business rules to the mobile advertising ecosystem.
The Committee includes several working groups that focus different media types such as mobile web (first ever mobile ad format introduced in June 2005), downloadable applications, video and MMS. In 2006, Heidi and co-chair Kim Olson at Sprint drafted a comprehensive Mobile Advertising Committee strategy to identify key 2007 initiatives, including a testing lab, new working group processes, and a carrier & agency evangelization plan.
Third Screen Media Overview and MMA participation:
TSM was founded in February 2004 and has been a leading pioneer in helping to develop the mobile advertising market.œôó
TSM's MADX software product suite links advertisers, publishers, and mobile phone carriers together on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in WAP, video, MMS and downloadable applications. MADX goes beyond ad delivery by providing in-depth research, planning and publisher inventory management analytical tools, yielding the highest possible ROI.
TSM also operates the TSM|Network, the largest single source of mobile advertising inventory offering best-in-class content, targeted demographics and broad reach.
Customers and partners such as USA TODAY, MasterCard, Burger King, MSN, The Weather Channel and the world's largest advertising agencies rely on Third Screen Media's products and services to manage advertising campaigns uniquely optimized for mobile devices
TSM has been a staunch supporter and active participant in the MMA. In addition to board and multiple committee participation, TSM provides financial sponsorship and executive level speakers, columnists and other industry expertise to the MMA.
Term Focus for Heidi Lehmann:
As a second term board member for the MMA, my key focus through both a continued role as co-chair of the Mobile Advertising Committee and an active board participant will be to implement the strategic initiatives identified by the Committee. This includes creating globally-scalable formats, an MMA sanctioned testing lab, new working group processes to ensure industry leadership, and an aggressive carrier, agency and press education evangelization plan. In addition, I look forward to actively supporting the MMA as it solidifies its position as mobile marketing and advertising's preeminent trade organization as other organizations with less relevant experience or broad constituent member base look to challenge the organization's leadership.
Ian Povey, Director Mobile Content & Services, Teligence (Vancouver, BC, Canada)
Ian truly believes the role of the MMA and its membership is to foster the growth and sustainability of the mobile industry. Further efforts are required to address the education of all participants in the mobile ecosystem from the subscriber right on through to the wireless carrier and government.
Ian began his efforts in the mobile industry in the UK and Western Europe, researching mobile promotions, services and content trying to determine what killer mobile app would hit the North American shores when the networks and technology allowed. Launching several premium SMS campaigns in mid 2004, soon after cross carrier short codes became available in North America, Ian has continued to develop and implement new mobile applications for content delivery, mobile promotion, m-commerce and text services. These mobile activities now gross more than $10 million per year.
Ian is currently the Director of Mobile Content and Services for Teligence, a $100 Million social networking company headquartered in Vancouver Canada. Teligence is one of BC's largest privately held technology companies and operates North America's largest network of voice based social networking services. With over half of the members accessing their brands through mobile phones, they are uniquely positioned to offer mobile content and services to over five hundred thousand callers per day.
Ian has been a member of the MMA since mid-2005, and regularly attends all major mobile events and conferences around the world to further his knowledge and networking.
As an active and involved member of the Consumer Best practices Committee, Ian has keenly pursued the interests of the content and service providers while maintaining a conscientious position towards the sustainability and long-term well being of the mobile industry. In addition to the CBP Committee, Ian has contributed to the MMA as a member on the judging panel of both the Best Use of Mobile Marketing in a Promotional Campaign and the Best Use of Mobile Marketing in a Relationship Building Campaign for the 2006 MMA Awards. Having an interest in sustainable business through building strong customer relationships, Ian presented the award for the Relationship Building category at the 2006 Awards Gala. Future MMA involvement includes continued participation on the Consumer Best Practices Committee, the chairing of a separate MMA Committee and judging for the 2007 MMA Awards.
Ian should be considered for the Board of Directors position for his approach to managing the diverse requirements and wishes of the participants across the whole mobile eco-system. Content and service providers drive a substantial amount of revenue through the industry and as such, need to be represented at the board level. While there remains a need for participation by the fortune 100 companies, Ian will ensure strong representation for the small to mid size industry players who have an interest in growing and sustaining the mobile industry.
Jack Hallahan, VP Advertising & Board Partnerships, MobiTV (San Francisco, CA)
Jack is an ideal candidate for MMA Board of Directors position. He will carry forward efforts and initiatives launched during his current tenure to further establish the MMA's leadership position in delivering subject matter expertise, research, and best practices in mobile advertising and branding.
An industry-leader with expertise in mobile advertising, Jack is a frequent industry panelist, helping shape current best practices and thought leadership in mobile video. As a current Board Member, he lends credibility to the MMA's position on mobile advertising, providing greater visibility to the Association.
MobiTV participated and sponsored MMA events throughout 2006 with plans to increase interaction and corporate contribution throughout 2007and beyond.
Active participation within the MMA as Board Member for 2006 & Co-Chair Mobile Video & Television Committee
Leading Mobile Video and Television Research Initiative leveraging cross-industry participation from carriers, advertisers, agencies, and consumers.
2 Years as MMA member. ANA Member. Speaker/Panelist/Participant at the following industry forums:
Jack Philbin, Co-founder and President, Vibes Media (Chicago, IL)
Jack Philbin, president and co-founder of Vibes Media, is a mobile messaging and marketing leader, wireless industry expert and active MMA member. With Jack's commitment to mobile marketing and fervent support of best practices, Vibes has become one of the most influential drivers in mobile marketing today.
Vibes is not only advancing mobile marketing under Jack's leadership, but has developed marketing and promotional programs that include end-to-end services, strategy development, communications, execution and post-program ROI analysis. Vibes is a leader in sheer quantity of shortcodes, producing more than 7,500 mobile campaigns. Over 13 million people have generated more than 145 million messages.
Jack has been instrumental not only in building Vibes, but also building mobile as a marketing vehicle and proving its value to a range of clients: wireless carriers, agencies and consumer marketers. Jack has been credited with introducing the radio industry to mobile interaction with the first cross-carrier text message request line in the U.S. Vibes' iRadio platform launched with KTTB B96 in 2003. Since then, Jack has forged partnerships with the largest radio companies in the country: Clear Channel, CBS Radio, Emmis Communications, Citadel Broadcasting, and most recently, XM Satellite Radio. In 2004 Jack brought Vibes messaging programs to the world of consumer-packaged goods with programs for McDonald's, Anheuser-Busch and Hershey's and have since run programs for Unilever, General Mills, Burger King, and Coca Cola.
In 2005, Jack was honored with the MMA's Outstanding Individual Achievement award, and under his leadership, Vibes received a pair of CTIA Technology Marketing Awards and has been honored with a Chicago Innovation Award for its iRadio Platform. Jack was also named to Crain's Chicago Business Journal's 2006 40 Under 40 list.
Additionally, Jack's been active in providing expert insight at numerous industry conferences, helping companies achieve mobile marketing success. Jack's speaking experience includes presentations at the Global Wireless Summit, Mobile Messaging Americas, Mobile Marketing BootCamp, PROMO Live, NAB Radio Show, Mobile Entertainment Summit, Futuretech Conference, CTIA, Billboard MECCA, and DEMXX. Most recently, Jack was asked to moderate the Emerging Opportunities in Mobile Marketing panel at the MMA Forum in Los Angeles.
The appointment of Jack as a member of the Board of Directors would expand his active position in the MMA and enable the organization to further capitalize on his dedication to driving the industry forward. Jack's relationships with all of the wireless carriers even before interoperability had launched, and his position on CTIA's WIC Council give him a unique ability to add valuable insight to the MMA. Jack has been active in helping fellow MMA members through participation in the off-portal content committee. Other key Vibes personalities, including Alex Campbell, co-founder and CEO, and Cheryl Sanders, account director, are on the consumer best practices committee and mobile advertising committee, respectively.
Jack's a graduate of Boston College and completed his MBA at Northwestern University.
Dating back to the 2004 MMA Roadshow, Vibes has been an integral partner and sponsor of the MMA and will continue to be in the future.
Jared Nieuwenhuis, Director, Marketing Communications, Vidiator (Bellevue, WA)
As director of marketing communications, Jared Nieuwenhuis is responsible for managing all aspects of marketing communications strategy, including brand management, co-marketing partnerships, media relations, investor relations, marketing collateral, advertising, website, events, tradeshows and promotional activities at Vidiator.Vidiator is a leading multimedia technology and solution enabler of mobile video, audio and 3D messaging technology for the delivery of live and on-demand TV, radio and multimedia content to mobile networks.Vidiator and Mr. Nieuwenhuis have been long standing members, contributors and participants in the Mobile Marketing Association and its events.Be it exhibiting or speaking at the Mobile Marketing Forum, judging the 2006 MMA Awards Program, or having our CEO co-chair the Women in Wireless group...Vidiator is dedicated and committed to the success of the Mobile Marketing Association and furthering the mobile marketing industry as a whole.
Vidiator has led the way in mobile multimedia technologies specializing in streaming, encoding, user-generated content and 3D avatar-based messaging (MMS).Vidiator has won numerous industry awards including the Nokia Developer Award and the GSMA Award for Best Made or Mobile Music Service at 3GSM World Congress 2006 for 3 Sweden's music streaming platform.Vidiator's multimedia content delivery software is deployed in 20 countries on four continents, reaching a subscriber base of over 160 million.To date, Vidiator is streaming up to one million multimedia clips a day in Italy and the United Kingdom and the streaming platform has connections to over 200 TV and radio channels around the world.
Mr. Nieuwenhuis has an extensive background in the wireless data services industry specializing in brand and corporate identities, creative services, public relations, corporate communications, advertising, events management and marketing/sales collateral.Prior to joining Vidiator, Mr. Nieuwenhuis was director of marketing communications at Dijji Corporation (formerly Dwango Wireless) where he successfully managed, developed and launched the new brand to critical acclaim winning an American Design Award for best corporate web site.While at Dijji, he was also responsible for marketing and promoting the launch and extension of some of the biggest brands in the world with mobile campaigns for the likes of Rolling Stone, Napster, USA TODAY and Playboy.
Prior to Dijji, Mr. Nieuwenhuis was the director of marketing communications at Mobliss, where he played a central role in publicizing the company's highly visible and successful mobile marketing campaigns for brands such as The Coca-Cola Company, Yahoo, ESPN, Nike, Fox Television, and many more.Jared was part of the team that created and deployed numerous innovative mobile strategies that are well known for jump-starting the awareness and usage of text messaging in the North American marketplace.Mobliss is best known for fueling the text messaging revolution by building the SMS voting services for American Idol.Mr. Nieuwenhuis was also responsible for developing and implementing strategic marketing and communications plans to support Mobliss' business objectives.
Jared earned his BA from the University of Wisconsin and went on to do his graduate work at Brown University.
Jay Emmet, President Americas, mBlox, Inc. (Sunnyvale, CA)
As the President Americas at mBlox for the past 3 years, I have been responsible for opening the US market and establishing mBlox as the leading connectivity service provider. I have been a Board member at the MMA since 2004, and have focused on supporting the MMA Guideline and Outreach programs. As the leading independent aggregator, mBlox and myself are uniquely positioned to champion a rational balance between all players, as well as to ensure all stakeholders continue to work together to offer the best possible retail consumer experience. My commitment to the MMA membership is to continue my demonstrated track record of aggressive advocacy to ensure a healthy, profitable, high-quality ecosystem.
About mBlox, Inc.
mBlox is the world's largest mobile transaction network. Specializing in the commercial and technical complexities of mobile payment and message transmission, mBlox is in the business of connecting companies with customers. mBlox is headquartered inSan Francisco, London, and Singapore.
Jerry Rocha, Vice President, Mobile Content & Media, Telephia, Inc. (Alpharetta,CA)
Telephia is the largest and most respected provider of syndicated consumer research to the telecom and mobile media markets. Telephia uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer's behavior, attitudes, and experience. With the largest survey panel of wireless subscribers in the US and access to a sample of over 35,000 bills, Telephia is in a unique position to see what is exactly happening in the mobile content world. All the wireless providers and many of the top media companies providing wireless content in the US depend on Telephia to make tactical and strategic business decisions.Jerry Rocha, Vice President of Mobile Content and Media at Telephia, is seeking one of the
Board of Director seats with the Mobile Marketing Association (MMA). Jerry is a recognized expert in the area of consumer mobile applications and content having spent many years in the wireless industry including pivotal roles at major carriers where he was responsible for the launch of several consumer wireless entertainment applications. Mr. Rocha brings a unique mix of thought leadership that comes from being on several different sides of wireless media. This includes:
- The unique, technical aspects of getting content to a device
- The challenges of forming the correct business relationships
- Understanding consumer demands, challenges, and price points
As a Board Member of the MMA in 2007, Jerry would be committed to advancing and accelerating the visionary plans that mobile media companies have to reach the wireless consumer. Jerry believes this can only be done by developing a consciousness among the members to insure the marketplace is fully understood. Based on his experience and inherent passion for the mobile application marketplace, he feels that he can positively influence the growth and development of new and innovative applications for this space.
John Hadl, Adviser, Mobile Marketing Strategies, Inc. (Beverly Hills, CA)
I, Jean Berberich, want to nominate John Hadl as a member for the MMA Board. John is the Strategic Adviser to P&G's Innovation Group for Mobile and has been at the core of P&G mobile initiatives for the past several years. Not only does John bring the Agency perspective to the MMA (John was the Managing Director of Quigley Simpson Interactive), he brings the large CPG corporate and brand experience as well. John created P&G mobile adlab and manages it with me. He is on the front line with all of P&G's current mobile initiatives. The insights on the market, consumer demand, engagement levels, as well as the challenges P&G faces with mobile are all perspectives John can bring the MMA Board.
Importantly, John will bring a unique perspective to the MMA board. Prior to his current role, John ran the interactive arm of the advertising agency Quigley Simpson and before Quigley was the CEO of a mobile application provider that was acquired in 2003. John brings to the MMA this integrated view: the experiences of the mobile enabler, mobile agency and the brand marketer. This combined perspective will assist John in helping the MMA board balance & represent the varying perspectives & goals of its members.