A market-sizing and benchmarking report from the MMA South Africa Retail Media Task Force and the Data + CX Think Tank (DATT), mapping South Africa's retail media market against global standards. It sizes the opportunity (SA retail media estimated at R9–12bn for 2025/26, growing at roughly 12% CAGR to 2030), benchmarks SA's ad spend share against the US and UK, and sets out the five growth drivers and six structural barriers shaping the market. Built with strategic partners MTN Ads, Rainmaker Media and Standard Bank.
A practitioner's glossary from the MMA South Africa Retail Media Task Force, defining the terms, metrics and formulas driving retail media today, from ad inventory and attribution windows to CPA, CPC and closed-loop measurement. Built for brands, retailers, agencies, media owners and technology partners, it establishes a shared vocabulary for planning, buying and measuring retail media in South Africa.
Half the planet already plays games. Most brands still show up for kickoff and miss the basket three days earlier.
The Modern Gaming Marketing Playbook rebuilds gaming strategy around six moves: Map the occasion window, mine first-party data for real segments, design experiences players choose to join, scale creative with AI, forge ecosystem alliances, and measure the whole circle, not just the funnel. Six MMA Academy webinars, one framework, built to run.
CX is moving beyond digital channels, chatbots, and basic automation. Today's customers expect faster resolution, greater relevance, proactive support, and seamless experiences across every touchpoint. For enterprises, the challenge is to improve experience while also driving efficiency, loyalty, retention, and revenue impact.
While AI pilots are widespread, few leaders are addressing what truly matters—measurable impact, ROI, organizational readiness, and scaling for enterprise-wide value.
This insight-led session will cover:
Transitioning from AI pilots to scalable business impact
Proving ROI in marketing and customer experience initiatives
Organizational and cultural shifts needed to scale AI
Empowering Our Community. Shaping the Future of Marketing.
As part of MMA Academy’s ongoing commitment to elevate the marketing and media ecosystem, we are proud to launch the
MMA Academy Whitepaper Series: A curated collection of expert contributions designed to foster shared learning, encourage dialogue, and advance industry-wide understanding of emerging opportunities and challenges.
