Presentations | MMA / Marketing + Media Alliance

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Friday, November 29, 2024

The 4 Data Archetypes Defining AI Success

10:00 AM - 10:30 AM
  1. How can organizations identify if they are ‘Data First’? Data maturity is multi-faceted and not homogeneous.
  2. Markers & Archetypes of where one stands in data maturity helps shape AI leadership in business.

Act now: Assess and advance your data maturity to gain the AI-driven business edge.

Country Head & BOD Member
MMA Global India
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Inaugural Keynote- Data-First Thinking Catalyses AI Readiness & Digital Maturity

10:30 AM - 10:50 AM

Explore how adopting a data-first mindset lays the groundwork for AI integration and accelerates digital maturity, driving innovation and smarter business strategies. 

CEO
Digi Yatra Foundation
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Special Address - Accelerating Innovation: How Data is Redefining the Future of Mobility

10:55 AM - 11:20 AM
  1. How Bajaj Auto is leveraging data to drive digital transformation in both operations and customer experience. 
  2. The role of data in reshaping the future of mobility, from smarter products to more efficient processes.  
  3. Practical insights on building a data-first culture to prepare for AI-powered advancements in the automotive sector. 
President, Probiking Business
Bajaj Auto Ltd
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Report Launch & Insights - Retail Media 2.0: Moving up the funnel

11:30 AM - 11:45 AM
CEO, Marketing + Media Alliance APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA APAC
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Fireside Chat - Omni-Channel Engagement Strategies Powered by Data

12:10 PM - 12:30 PM
  • Leveraging data to create seamless, personalized experiences across multiple channels.  
  • Strategies for integrating customer insights to enhance omni-channel marketing effectiveness.  
  • Overcoming challenges in data unification for consistent messaging and engagement.  
MMA India Board Member; Director & Executive Vice President, Strategy, Marketing & Communication
Nestle, India
Head - Customer Experience & Revenue
VIDA World
Moderator:
Head of Industry - Tech and Retail
Google
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Panel Discussion: The Future of Marketing: Data, Digital & Gen AI

12:30 PM - 1:00 PM
  • How generative AI is transforming content creation and customer engagement.  
  • The role of data in driving hyper-personalization and targeted marketing strategies.  
  • Balancing automation with human creativity in a digital-first marketing landscape. 
Vice President Marketing
MakeMyTrip
Founder and Director
Clovia
Head - Consumer Marketing & Innovations
Dabur India Ltd
Chief Marketing Officer
Policybazaar Group
General Manager, Head of Media and Digital Marketing
Vivo
Moderator:
Country Head
Taboola
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Knowledge Session - To AI or not to AI - Empowering AI with Consumer Data for Better Outcomes

2:00 PM - 2:15 PM
MMA India Board Member; MD & Chief Client Officer - South Asia, Insights Division
Kantar
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Knowledge Session - Short Form, Big Impact: Data-Driven Insights into SFV and Regional Content

2:20 PM - 2:35 PM
Chief Business Officer
ShareChat & Moj
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Panel Discussion: Data-Driven CX: Transforming Customer Feedback into Actionable Insights

2:40 PM - 3:10 PM
  1. Turning real-time customer feedback into data-driven strategies for improved experiences.  
  2. Leveraging AI and analytics to identify trends and insights from customer feedback.  
  3. Best practices for integrating feedback loops to drive continuous product and service enhancements. 
Chief Marketing Officer
Home Credit India
Chief Marketing Officer
FernsNPetals
Director – Marketing & Communications, India & META
SAS
Sr VP & Head – Ecommerce and Products
Max Life Insurance
Moderator:
Marketing Head - Consumer PC & Peripherals, India
HP India
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Knowledge Session – Synergies of Open Internet and Data-Driven Marketing

3:30 PM - 3:45 PM

The open internet enhances reach and transparency, while data-driven marketing ensures precision targeting. Together, they empower brands to create impactful, personalized campaigns, driving measurable results

Senior Director, Business Development
The TradeDesk
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Panel Discussion: Unlocking ROI: How Madtech Optimizes Customer Engagement in a Data-Driven World

3:50 PM - 4:20 PM
  1. Integrating marketing and adtech (Madtech) solutions to drive more personalized and effective customer engagement.  
  2. Utilizing data insights to measure and enhance ROI across digital campaigns.  
  3. Best practices for combining data analytics, automation, and AI to optimize customer touchpoints. 
Regional Digital Lead - South Asia
AkzoNobel
Co-founder & CEO
Vserv
Co-founder & CEO
Shopalyst
COO
SingleInterface
Vice President - Advertising
Paytm Ads
Moderator:
Chief Solutions Officer
Publicis Media
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Valedictory Keynote - Does Data Shape AI, or Can AI Lead Alone?

4:25 PM - 4:45 PM
MMA India Board Member; Founder
Tech Whisperer Ltd.
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