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Friday, November 29, 2024
The 4 Data Archetypes Defining AI Success
10:00 AM - 10:30 AM
- How can organizations identify if they are ‘Data First’? Data maturity is multi-faceted and not homogeneous.
- Markers & Archetypes of where one stands in data maturity helps shape AI leadership in business.
Act now: Assess and advance your data maturity to gain the AI-driven business edge.
Special Address - Accelerating Innovation: How Data is Redefining the Future of Mobility
10:55 AM - 11:20 AM
- How Bajaj Auto is leveraging data to drive digital transformation in both operations and customer experience.
- The role of data in reshaping the future of mobility, from smarter products to more efficient processes.
- Practical insights on building a data-first culture to prepare for AI-powered advancements in the automotive sector.
Fireside Chat - Omni-Channel Engagement Strategies Powered by Data
12:10 PM - 12:30 PM
- Leveraging data to create seamless, personalized experiences across multiple channels.
- Strategies for integrating customer insights to enhance omni-channel marketing effectiveness.
- Overcoming challenges in data unification for consistent messaging and engagement.
Moderator:
Panel Discussion: The Future of Marketing: Data, Digital & Gen AI
12:30 PM - 1:00 PM
- How generative AI is transforming content creation and customer engagement.
- The role of data in driving hyper-personalization and targeted marketing strategies.
- Balancing automation with human creativity in a digital-first marketing landscape.
Moderator:
Panel Discussion: Data-Driven CX: Transforming Customer Feedback into Actionable Insights
2:40 PM - 3:10 PM
- Turning real-time customer feedback into data-driven strategies for improved experiences.
- Leveraging AI and analytics to identify trends and insights from customer feedback.
- Best practices for integrating feedback loops to drive continuous product and service enhancements.
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Knowledge Session – Synergies of Open Internet and Data-Driven Marketing
3:30 PM - 3:45 PM
The open internet enhances reach and transparency, while data-driven marketing ensures precision targeting. Together, they empower brands to create impactful, personalized campaigns, driving measurable results
Panel Discussion: Unlocking ROI: How Madtech Optimizes Customer Engagement in a Data-Driven World
3:50 PM - 4:20 PM
- Integrating marketing and adtech (Madtech) solutions to drive more personalized and effective customer engagement.
- Utilizing data insights to measure and enhance ROI across digital campaigns.
- Best practices for combining data analytics, automation, and AI to optimize customer touchpoints.
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