Modern Marketing Reckoner's

The Modern Marketing Reckoner 2026 by Marketing + Media Alliance (MMA) India and WPP Media returns for its 7th edition with a practical playbook representing collective wisdom of 80+ contributors from incumbents and insurgents with the objective to build stronger, faster, and more resilient growth.

What’s inside

A sharp view of how incumbents and insurgents are approaching modern growth across:

The CMO’s Guide to Growth Hacking will explore the multiple levers of marketing where hacking could yield growth for brands and businesses. The report captures 8 key aspects to help CMOs hack growth -

Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and decision-makers from brands, agencies, and tech sectors have penned groundbreaking AI strategies and real-world applications in this 4th edition of MMA Global India & GroupM's Modern Marketing Reckoner: Winning With AI. 

MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report showcases the collective wisdom and industry-neutral perspective of marketers who have fearlessly embraced transformation and elevated their marketing strategies to new heights.

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

1. Market landscape
2. Pre-purchase Trends & Insights
3. Channel Choice
4. Consumer Purchase Patterns
5. Rise of Vernacular, Voice & Video

Expected Learnings