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Media & Retail Media

Just released: InMarket’s latest InSights report, the 2022 Coffee & Snack Shops Fidelity Index. 

 

InMarket analyzed the productivity of national coffee & snack shops to evaluate their ability to drive location efficiency and diner loyalty. Download the report and uncover key insights, including:

  • The quarterly Fidelity Index score for chains like Tim Horton’s, Dunkin’, and Jamba Juice
  • The 2022 New Restaurant Fidelity Index score for chains, which looks at the productivity of new locations opened in 2022
  • What GeoTypes over-index at Starbucks, Cinnabon, and Auntie Anne’s

And more!


Download the report now!

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InMarket’s 2022 Quick-Service Restaurant (QSR) Fidelity Index report takes a look at the quarterly productivity and loyalty to national QSR chains to see how they performed throughout the year. 

Download the report now to unlock key insights including:

  • The quarterly Fidelity Index score for brands like McDonald’s, Wendy’s, and Sonic
  • The 2022 New Restaurant Fidelity Index score for QSR chains, which looks at the efficiency of chains’ new locations opened in 2022 
  • What chain has the highest percentage of loyal customers. 

And more! 

 

Download the report now!

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InMarket’s 2022 Grocery Fidelity Index reports uncover the quarterly productivity and assess consumer loyalty across major grocers—including H-E-B, Publix, and Kroger—in 2022. 

 

Download the reports today and unlock powerful insights including:

  • Which grocers were the most productive in 2022 
  • How visitation to new grocery store locations compared to existing store locations in the fourth quarter
  • What GeoTypes are the most frequent visitors at the top grocery 

And more!

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InMarket’s 2022 Big-Box Fidelity Index report contains key insights on the productivity and efficiency of Big-Box stores, including Walmart, Target, and Costco, and their ability to attract and retain shoppers to their stores.

Download the report now and:

  • Unlock the 2022 quarterly Fidelity Index scores for brands like Fred Meyer, BJ’s Wholesale Club, and Sam’s Club
  • See how visitation to new big-box locations compared to existing locations
  • Access the top GeoType audience segments for brands including Walmart, Costco, and Meijer

And more!

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After two years of the pandemic, 2022 was met with loads of hope and excitement as consumers embraced the new year. But despite the enthusiasm, the year was fraught with challenges—growing inflation, rising prices, and record fuel costs forced many consumers to tighten their budgets. 

Marketers, in turn, were met with strong headwinds, and had to adapt strategies in order to continue engagement with consumers. 

As such, InMarket has identified eight exceptional marketing campaigns that persevered through the uncertainty, creating incredible Breakthrough Moments that appealed to consumers and drove off-the-chart results, with click-through rates (CTR) as high as 6.90%, or 11.5x higher than the industry benchmark.*  

 

*Source: Wordstream US Google Display Benchmarks for Mobile Media

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Xapads Media, a leading adtech platform has been awarded as the Agency of the Year by Xiaomi for its South East Asia market for the Year 2022. Headquartered in India, Xapads Media stood out among top global partners for their outstanding work in boosting Xiaomi's MIUI internet business across multiple regions. The company also demonstrated excellence in innovation and implementation of customer solutions for Xiamoi. 

Submitter's Company: 
Xapads

Xapads Media, India’s leading programmatic Adtech platform has appointed veteran marketing expert and business leader Vishal Singh as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.

Submitter's Company: 
Xapads
Member Mention: 

MMA Vietnam partnership with Decision Lab to present "The Connect Consumer Q4/2022." The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel.

Released: 
February, 2023
File Size: 
7.93Mb
Education Section: 
Region: 

Voice technologies are now becoming an integral part of our lives-be it gathering information through voice searches, streaming music, controlling smart home appliances, or making utility bill payments through voice commands. New-age technologies like Natural Language Understanding (NLU), conversational artificial intelligence (AI), and neural text-to-speech (TTS) have helped push voice tech to the next level.

Released: 
February, 2023
Region: 

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