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Media & Retail Media

The Buyers Lexicon for Mobile Video

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As video has emerged as one of mobile’s most engaging ways to reach consumers, the number of video formats and features has exploded.

But along with innovation, there’s confusion, which is why the MMA and its Mobile Video Committee have created The Buyers’ Lexicon for Mobile Video.

Featuring input from some of mobile video’s key players, it’s a handy reference guide that will help buyers understand this exploding, and complex, space. The Lexicon includes definitions and visuals of more than two dozen video placements, features and playback options. You’ll learn:

Released: 
February, 2018
File Size: 
1.5 MB
Personalization and CX
Media & Retail Media

Leveling Up: A Marketers’ Guide to How to Win at Mobile Games

An MMA Mobile Gaming Committee White Paper

Most marketers don’t know it, but virtually everyone with a smartphone is playing mobile games. In the U.S. alone this year, some 192 million people will play, and for many of them – young, old, male, female – mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.

Released: 
October, 2017
Education Section: 
Archive
Members Only
Data, identity and privacy
Media & Retail Media

Activating Your First-Party Data: Six Challenges, And How to Solve Them

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An MMA Programmatic Committee White Paper

Every marketer covets first-party data, but activating it can still be a challenge.

 “Activating Your First-Party Data: Six Challenges, and How to Solve Them” – a new white paper from the MMA’s Programmatic Committee – is here to help.

The paper takes a look at Scale, Accuracy, Transferability, Latency, Creative and Legal and Regulatory Concerns, offering solutions for each that can take your first-party data to a new level of activation.

Released: 
August, 2017
Education Section: 
Archive
Media & Retail Media

MMA Mobile Shopper Marketing White Paper

Find Out How Mobile Affects the Consumer Journey In the MMA’s Mobile Shopper Marketing Report

Everyone in the marketing ecosystem realizes mobile is inextricably intertwined with the consumer journey. The challenge is in learning how to leverage it.

Released: 
July, 2017
Education Section: 
Archive
Personalization and CX
Media & Retail Media

The Mobile Native Ad Formats

The mission of the MMA Mobile Native Advertising Committee is to promote the definition of mobile native ads, educate marketers and publishers about native advertising benefits and best practices, and grow the global market for this emerging and increasingly effective digital display format.

Released: 
April, 2015
Education Section: 
Archive

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