Members Only Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session Nov 18, 2020 · Global Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner. Log In to Watch