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Attribution

Attribution and the Mobile Marketer

Attribution and the Mobile Marketer

Dec 9, 2015

Mobile moves fast and the industry has quickly been adopting many tools to measure the impact of mobile media. In the midst of the holiday shopping season, Thinknear looks at mobile's ability to drive customers to the store through the lens of foot traffic attribution. Marketers have several choices in the space and we will look at the differences in approach along with recommendations for any media buyer seeking to understand the impact of a mobile advertising campaign. 

In this webinar, we will: 

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Brett Kohn
On Target: Attribution and Transparency in Mobile Programmatic

On Target: Attribution and Transparency in Mobile Programmatic

Jul 21, 2015

With the rapid growth in mobile ad spend, and specifically within programmatic, marketers need to understand the traditional and newly emerging targeting techniques available and how they work. Bringing a concerted industry effort to bear on this, while addressing the needs of publishers to be able to get fair consideration, is a critical concern.

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Adam Markey Emily Del Greco
SMoX: Making Marketing Work Harder with Mobile
Attribution
ROI

SMoX: Making Marketing Work Harder with Mobile

With the ever-increasing pressure on marketers to achieve increased profitable growth and a laser focus on their bottom line, the need to understand the impact of their marketing and which part delivers the highest ROI is critical. At the same time, as mobile investment is increasing at the fastest rate of any media, there is an urgency to understand the ROI specific to mobile marketing. There is a need to understand the way in which advertising tactics work similarly or differently from other advertising in other media.

Released: 
March, 2015
File Size: 
471 KB
Education Section: 
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