Louis Paskalis, SVP, Enterprise Media Executive, Bank of America takes over as Chairman of the Board
NEW YORK September 27, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the addition of eight new industry leaders to the North American Board of Directors, as well as renewals of a number of members for another term.
Beam Suntory, eBay, ESPN, Match Group, The Coca-Cola Company, Twitter and Walmart executives join an already prestigious group
New York – September 27, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced that executives from Beam Suntory, eBay, ESPN, Match Group, The Coca-Cola Company, Twitter and Walmart will join the Global Board of Directors.
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Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:
Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
Defines data asset types and relational structures
Global “Best in Show” Awarded to Yasmin and PHD China for “Yasmin's Sex-Ed Revolution”
North America “Best in Show” Awarded to Unilever/Dove and SapientRazorfish for “Dear Media”
Amazon, eBay, Mindshare, Moat, Target and Walmart Receive Industry Awards
REDWOOD CITY, CA, August 1, 2017 – Shopkick, the leading shopping rewards app, has established the smartphone as central to people’s in-store shopping experience, rewarding shoppers with free gift cards for walking into stores, interacting with products at the aisle, and purchasing at the register. As of today, consumers can also earn rewards for mobile browsing and buying – an industry first!
With the emphasis on rewarding those marketing campaigns creating the biggest business impact by leveraging the power of mobile, MMA UK today reveals the shortlist for its 2017 MMA UK Smarties Awards.
The MMA UK entries will be reviewed by an independent jury, comprised of senior marketer, and agency professionals. The jury evaluates the shortlisted campaigns within 14 categories based on four criteria: strategy, execution, creativity, and business impact.
