Great to collaborate with MMA India and Kantar on this meaningful dialogue. Conversations like these reinforce the importance of trust in driving creativity and marketing effectiveness.
Here are highlights from my panel discussion at MMA Smarties Unplugged India 2026 .
In beauty, the right experience starts with understanding the moment. #AI can help us read signals, connect the journey and make faster, more relevant decisions. However, truly exceptional consumer experience is not bot or human, it’s a concierge-like blend of both. #AI bringing speed and scale, people bringing judgment, empathy and the human touch.
The future of #CX isn’t about automating every interaction. It’s about knowing what will help and when a person should step in.
Great meeting everyone - such an enriching conversation with an exemplary group of sharp leaders. Looking forward to staying in touch. And please feel free to reach out for anything.
Really enjoyed the session today. Such a thoughtful and engaging conversation, and lovely to meet everyone. Thank you, Moneka and Mayur, for bringing us all together and making it such an easy, open exchange.
Thanks for all the hospitality.. had a lovely time yesterday...
Thank you, Moneka and Manisha, for bringing us together for such a meaningful conversation. It was a pleasure exchanging perspectives with such a thoughtful and accomplished group of leaders. Really enjoyed being part of the session and look forward to staying in touch and continuing the conversation.
SMARTIES - Great conversations, fresh perspectives, and evolving ideas at SMARTIES.
A valuable exchange on what drives marketing excellence today, where creativity meets effectiveness and impact goes beyond impressions to create meaningful outcomes.
It was great learning about the latest market trends from industry leaders, exchanging ideas, and connecting with people across the industry.
Always a pleasure to have meaningful conversations, share perspectives, and explore new opportunities to collaborate.
If we missed catching up at the event, feel free to reach out! Would love to connect and explore potential partnerships and collaboration opportunities.
The consumer journey has moved faster than the way we plan and measure marketing.
People discover in one place, search somewhere else, get influenced across multiple interactions and may finally transact through a completely different route. Yet we can still end up planning, funding and judging each channel through its own window.
That tension comes through strongly in the Full Funnel Digital Advertising Outlook 2026: the ambition is clearly there, yet 82% of advertisers that responded are still not fully executing full-funnel, with measurement remaining the biggest barrier.
For me, the shift ahead is less about which channel gets the credit, and more about understanding which combination of interactions actually moved the customer — and the business.
Glad to have contributed to the survey behind “A Marketer’s Playbook for Full-Funnel Growth”, developed by MMA IndiawithAmazon AdsandWPP Media.
