Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Media Agencies - Germany 2023

Rank Media Agency Location Network Region Points
1 Mediaplus Munich Germany 92.4
2 PHD Frankfurt Omnicom Group Germany 80.6
3 UM Hamburg Interpublic Group Germany 72.5
4 McCann Frankfurt Interpublic Group Germany 40.3
5 Carat Hamburg Dentsu Germany 24.2
5 Mindshare Frankfurt WPP Germany 24.2
5 Wavemaker Düsseldorf WPP Germany 24.2
8 Departd Frankfurt Germany 16.1
9 EssenceMediacom Leverkusen WPP Germany 8.1
9 Starcom Frankfurt Publicis Groupe Germany 8.1
9 WallDecaux Berlin Germany 8.1
9 Wavemaker Munich WPP Germany 8.1