Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Media Agencies - EMEA 2023

Rank Media Agency Network Location Region Points
1 PHD Omnicom Group Istanbul EMEA 275.4
2 OMD Omnicom Group Istanbul EMEA 122.2
3 EssenceMediacom WPP Istanbul EMEA 110.4
4 UM Interpublic Group Istanbul EMEA 99.2
5 Arena Media Havas Group Madrid EMEA 94.0
6 Mediaplus Munich EMEA 92.4
7 Carat Dentsu Istanbul EMEA 87.7
8 PHD Omnicom Group Frankfurt EMEA 80.6
9 UM Interpublic Group Hamburg EMEA 72.5
10 Havas Media Havas Group Istanbul EMEA 69.1
11 Initiative Interpublic Group Dubai EMEA 55.0
12 Mindshare WPP Istanbul EMEA 48.3
13 OPN Istanbul EMEA 45.5
14 EssenceMediacom WPP Vienna EMEA 42.0
15 McCann Interpublic Group Frankfurt EMEA 40.3
16 Carat Dentsu Hamburg EMEA 24.2
16 Mindshare WPP Frankfurt EMEA 24.2
16 Wavemaker WPP Düsseldorf EMEA 24.2
19 Dentsu Media Turkey Dentsu Istanbul EMEA 20.1
20 Havas Market Havas Group Milan EMEA 17.6
21 Wavemaker WPP London EMEA 16.8
22 Departd Frankfurt EMEA 16.1
23 Mindshare WPP Dublin EMEA 8.4
23 OMG Omnicom Group Johannesburg EMEA 8.4
23 PHD Omnicom Group Dubai EMEA 8.4
26 EssenceMediacom WPP Leverkusen EMEA 8.1
26 Starcom Publicis Groupe Frankfurt EMEA 8.1
26 WallDecaux Berlin EMEA 8.1
26 Wavemaker WPP Munich EMEA 8.1
30 Wavemaker WPP Istanbul EMEA 8.0
31 MMGY Hills Balfour London EMEA 4.2
32 1924 Interpublic Group Istanbul EMEA 4.0