Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Creative Agencies - MENA 2022

Rank Creative Agency Network Location Region Points
1 Leo Burnett Leo Burnett Riyadh MENA 40.2
2 Havas Havas Creative Group Tel Aviv MENA 40.0
3 Saatchi & Saatchi Saatchi & Saatchi Dubai MENA 31.2
4 YouExperience Dubai MENA 28.1
5 TBWA\RAAD TBWA Worldwide Dubai MENA 22.1
6 Publicis Publicis Worldwide Dubai MENA 13.7
7 Leo Burnett Leo Burnett Beirut MENA 8.0
8 V4Good Dubai MENA 7.9
9 Leo Burnett Leo Burnett Dubai MENA 3.9
10 Gitam BBDO BBDO Worldwide Tel Aviv MENA 2.1
11 DDB DDB Worldwide Dubai MENA 2.0