Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Creative Agencies

Brasil 2025

Top 10 ranking

Points by company

Full results

Rank Creative Agency Region Points
1 AlmapBBDO Brazil 245.6
2 Ogilvy Brazil 104.2
3 Droga5 Brazil 88.6
4 Publicis Brazil 64.4
5 Le Pub Brazil 56.4
6 BETC Brazil 52.3
7 VML Brazil 44.3
8 Gana Black Brazil 40.3
8 Live The Agency Brazil 40.3
8 SoWhat Brazil 40.3
11 WMcCann Brazil 37.2
12 Ampfy Brazil 36.2
12 DAVID Brazil 36.2
12 MullenLowe Brazil 36.2
15 Leo Brazil 32.2
16 Africa Brazil 28.2
16 Atenas.ag Brazil 28.2
18 GUT Brazil 24.2
18 W3haus Brazil 24.2
20 PROS Brazil 20.1
20 WMcCann Brazil 20.1
22 OLIVER Brazil 12.1
23 Dark Kitchen Creatives Brazil 8.1
23 Dentsu Creative Brazil 8.1
23 Galeria Brazil 8.1
23 Wieden+Kennedy Brazil 8.1
27 Fbiz Brazil 4.0
27 IPG Health Brazil 4.0
27 OpusMúltipla Brazil 4.0
27 Paim United Creators Brazil 4.0
27 Talent Brazil 4.0