Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

MEA 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Leo Publicis Groupe MEA 773.5
2 PHD Worldwide Omnicom Group MEA 610.0
3 MullenLowe Group Interpublic Group MEA 569.7
4 Mindshare Worldwide WPP MEA 539.0
5 VML WPP MEA 404.4
6 IPG Mediabrands Interpublic Group MEA 401.9
7 EssenceMediacom WPP MEA 367.6
8 Dentsu International Dentsu MEA 353.6
9 Ogilvy WPP MEA 328.5
10 OMD Worldwide Omnicom Group MEA 323.3
11 Saatchi & Saatchi Publicis Groupe MEA 277.4
12 Worldwide Partners MEA 208.3
13 Serviceplan MEA 204.7
14 The Brandtech Group MEA 188.3
15 Spark Foundry Publicis Groupe MEA 144.4
16 McCann Worldgroup Interpublic Group MEA 136.9
17 M&C Saatchi MEA 96.1
18 OneIngage MEA 93.6
19 Extendad MEA 84.3
20 DDB Worldwide Omnicom Group MEA 80.2
21 Entravision MEA 56.1
22 Wavemaker WPP MEA 48.3
23 TBWA Worldwide Omnicom Group MEA 48.1
24 Digital Agency Network MEA 40.1
25 Publicis Media Publicis Groupe MEA 28.2
26 Golin Group Interpublic Group MEA 24.1
27 Avatar Group MEA 20.0
28 Weber Shandwick Interpublic Group MEA 16.0
29 AKQA WPP MEA 12.1
29 Hearts & Science Omnicom Group MEA 12.1
29 Starcom Publicis Groupe MEA 12.1
32 BBDO Worldwide Omnicom Group MEA 12.0
32 Enero Group MEA 12.0
34 Digitas Publicis Groupe MEA 8.0
34 T&P WPP MEA 8.0
34 Zenith Publicis Groupe MEA 8.0
37 FOAJ Group MEA 4.0
37 Havas Creative Group Havas Group MEA 4.0