Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

Hispanic LATAM 2023

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Ogilvy WPP Hispanic LATAM 111.6
2 Publicis Worldwide Publicis Groupe Hispanic LATAM 100.6
3 BBDO Worldwide Omnicom Group Hispanic LATAM 100.5
4 VMLY&R WPP Hispanic LATAM 88.5
5 Wunderman Thompson WPP Hispanic LATAM 80.5
6 FLAGCX Accenture Hispanic LATAM 74.1
7 S4 Capital Hispanic LATAM 72.4
8 Dentsu International Dentsu Hispanic LATAM 64.4
9 Havas Creative Group Havas Group Hispanic LATAM 38.0
10 McCann Worldgroup Interpublic Group Hispanic LATAM 34.1
11 Crispin Porter + Bogusky Stagwell Hispanic LATAM 24.1
11 Leo Burnett Publicis Groupe Hispanic LATAM 24.1
13 Havas Media Group Havas Group Hispanic LATAM 20.0
14 R/GA Interpublic Group Hispanic LATAM 16.1
15 IPG Mediabrands Interpublic Group Hispanic LATAM 12.1
16 PHD Worldwide Omnicom Group Hispanic LATAM 8.0
16 Spark Foundry Publicis Groupe Hispanic LATAM 8.0
18 DDB Worldwide Omnicom Group Hispanic LATAM 4.0
18 Digitas Publicis Groupe Hispanic LATAM 4.0
18 HAUS Hispanic LATAM 4.0
18 Master,co. Hispanic LATAM 4.0