Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Advertisers

Philippines 2025

Top 10 ranking

Points by company

Full results

Rank Advertiser Region Points
1 Unilever Philippines 152.2
2 Globe Telecom Philippines 104.1
3 McDonald's Philippines 96.1
4 Grab Philippines 88.1
5 Jollibee Foods Corporation Philippines 84.1
6 Opella Philippines 80.5
7 PepsiCo Philippines 71.2
8 Nestle Philippines 60.1
9 JG Summit Holdings Philippines 48.1
9 Unilab Philippines 48.1
11 Haleon Philippines 32.0
12 Mynt Philippines 28.0
13 Berjaya Corporation Philippines 24.0
13 CK Hutchison Holdings Philippines 24.0
15 Reckitt Philippines 20.0
16 LT Group Philippines 16.0
16 Rebisco Philippines 16.0
18 Galderma Philippines 12.0
18 PLDT Philippines 12.0
20 Abbott Philippines 8.0
20 AT&T Philippines 8.0
20 Delivery Hero Philippines 8.0
20 Netflix Philippines 8.0
24 Blum Capital Philippines 4.0
24 Century Pacific Food Philippines 4.0
24 Danone Philippines 4.0
24 NutriAsia Philippines 4.0
24 Perfetti Van Melle Philippines 4.0
24 Samsung Philippines 4.0