Top Media Agencies Global 2025
Wavemaker
Overall rank
#4
Points
1061.9
Awards won
63
Finalists
44
Best in Show
1
Gold
16
Silver
27
Bronze
19
Finalist
44
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| #PlayWithEmAll-World’s 1st Ever Collectible Cookie | Oreo | Mondelez International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Silver |
| A Chance to win 4.56 Million by Doing Nothing | Cadbury | Mondelez International | Wavemaker | India | Short or Long Form Video | Smarties APAC | Finalist |
| Axis Suka Suka: The Data Plan GenZ Hacked | AXIS | XLSmart | Wavemaker | Indonesia | Personalization | Smarties APAC | Finalist |
| Bournvita Presents Vitamin Dravid | Bournvita | Mondelez International | Wavemaker | India | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Colgate VW Purple: Success Through Live Commerce | Colgate | Colgate-Palmolive Company | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Finalist |
| Creating Memories Never Clicked | Cadbury | Mondelez International | Wavemaker | India | Personalization | Brand Experience | AI-Driven Creative Excellence | Smarties APAC | Gold, Silver (2) |
| Halls: Cooler, Funnier, More Thai Than Ever! | Halls | Mondelez International | Wavemaker | Thailand | Personalization | Smarties APAC | Finalist |
| JioCinema x CTV: A Winning Combination | JioCinema | Reliance Industries | Wavemaker | India | Connected TV | Smarties APAC | Silver |
| Lancôme x GrabAds: Breaking the Scent Barrier | Lancôme | L'Oréal | Wavemaker | Thailand | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| Maybelline x GrabAds: Bringing Teddy to Life | Maybelline | L'Oréal | Wavemaker | Thailand | Product and / or Service Launch | Smarties APAC | Finalist |
| MaybellinexWavemakerxmediasmart: CTV&Mobile Impact | Maybelline | L'Oréal | Wavemaker | India | Connected TV | Smarties APAC | Finalist |
| Oral Health Movement | Colgate | Colgate-Palmolive Company | Wavemaker | India | 0 | Social Media Marketing | Omnichannel Marketing | Cross Digital Media Marketing | Brand Experience | Future Forward Technology Marketing | Innovative Use of AI in Advertising | Smarties APAC | Best in Show, Gold, Silver (5) |
| OREO - History In The Baking | Oreo | Mondelez International | Wavemaker | India | Real Time Marketing | Instant Impact / Promotion | Smarties APAC | Gold, Silver |
| OREO Coke: Unlock Bestie Mode | Oreo | Mondelez International | Wavemaker | Thailand | Product and / or Service Launch | Omnichannel Marketing | Instant Impact / Promotion | Smarties APAC | Silver, Bronze, Finalist |
| #PlayWithEmAll-World’s 1st Ever Collectible Cookie | Oreo | Mondelez International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Smarties India | Gold, Bronze (2) |
| ‘Big Scare, Tiny spend' | MTV | Paramount Global | Wavemaker | India | Small Budget, Big Impact | Smarties India | Finalist |
| A Chance to win 4.56 Million by Doing Nothing | Cadbury | Mondelez International | Wavemaker | India | Short or Long Form Video | Real Time Marketing | Brand Experience | Smarties India | Gold, Bronze, Finalist |
| Bournvita Presents Vitamin Dravid | Bournvita | Mondelez International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Personalization | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Smarties India | Gold, Silver, Bronze, Finalist |
| Cadbury Dairy Milk #ThankYouFirstCoach | Cadbury | Mondelez International | Wavemaker | India | Social Media Marketing | Omnichannel Marketing | Smarties India | Silver, Bronze |
| Cadbury Fuse: The Hunger Hack for Gamers | Cadbury | Mondelez International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Colgate VW Purple: Success Through Live Commerce | Colgate | Colgate-Palmolive Company | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming | Smarties India | Gold, Bronze |
| Creating Memories Never Clicked | Cadbury | Mondelez International | Wavemaker | India | Real Time Marketing | Omnichannel Marketing | Innovative Use of AI in Advertising | Smarties India | Silver (2), Bronze |
| Glamorous makeover of Gokuldham society | L'Oréal | L'Oréal | Wavemaker | India | Instant Impact / Promotion | Smarties India | Finalist |
| IB ambushes Cricket with a Bouncing Proposal | Imperial Blue | Pernod Ricard | Wavemaker | India | Personalization | AI-Driven Creative Excellence | Smarties India | Finalist (2) |
| IPL 24:Transforming Game with Unprecedented Access | JioCinema | Reliance Industries | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Gold |
| JioCinema x CTV: A Winning Combination | JioCinema | Reliance Industries | Wavemaker | India | Connected TV | Smarties India | Bronze |
| Manifesting A Sky Full of Stars | Jameson | Pernod Ricard | Wavemaker | India | Social Media Marketing | Smarties India | Finalist |
| Moving India Closer This Diwali | Cadbury | Mondelez International | Wavemaker | India | Omnichannel Marketing | Smarties India | Finalist |
| Naya Zamaane ka Birla Opus took on Behemoth! | Birla Opus | Aditya Birla Group | Wavemaker | India | Product and / or Service Launch | Smarties India | Gold |
| Oral Health Movement | Colgate | Colgate-Palmolive Company | Wavemaker | India | Innovative Use of AI in Advertising | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Gold (2) |
| OREO - History In The Baking | Oreo | Mondelez International | Wavemaker | India | Instant Impact / Promotion | Smarties India | Silver |
| Owning The Scroll : Myntra BFF Sale | Myntra | Walmart | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Silver |
| Redefining Gifting with Cadbury Studio | Cadbury | Mondelez International | Wavemaker | India | Product and / or Service Launch | Smarties India | Bronze |
| SOFY- Hum Aage Aage, Duniya Peeche Peeche | SOFY | Unicharm | Wavemaker | India | Brand Purpose / Activism | Smarties India | Finalist |
| The Durex Podcast – “Let’s End Good Sex” | Durex | Reckitt | Wavemaker | India | Diversity and Inclusive Excellence | Smarties India | Gold |
| Turning Data Mine into Gold Mine: The Mdlz Way | Mondelēz International | Mondelez International | Wavemaker | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist |
| Unified Data, Unified Success: The Mdlz Full Funne | Mondelēz International | Mondelez International | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Finalist |
| Usain-ing the Game: Lightning Strikes in Quick Com | Mondelēz International | Mondelez International | Wavemaker | India | Integrated E-commerce Innovation & Live Streaming | Smarties India | Bronze |
| Vi Number Rakshak | Vodafone Idea | Vodafone Idea | Wavemaker | India | Social Impact Marketing | Smarties India | Silver |
| Axis Suka Suka: The Data Plan GenZ Hacked | AXIS | XLSMART | Wavemaker | Indonesia | Personalization | Smarties Indonesia | Finalist |
| XL Circle | XL Circle | XLSMART | Wavemaker | Indonesia | Connected TV | Smarties Indonesia | Silver |
| The Lollipop Rebellion | Chupa Chups | Perfetti Van Melle | Wavemaker | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Finalist |
| PLDT Fiber Upgrade Netflix Squid Game Gamified Cam | PLDT Home | PLDT | Wavemaker | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Finalist |
| PLDT Home - Anywhere is Home | PLDT Home | PLDT | Wavemaker | Philippines | Social Impact Marketing | Smarties Philippines | Finalist |
| PLDT Home Life Glow Up | PLDT Home | PLDT | Wavemaker | Philippines | Personalization | Smarties Philippines | Finalist |
| TNT Acting Workshop 2024 | TNT | AT&T | Wavemaker | Philippines | Social Media Marketing | Smarties Philippines | Bronze |
| Garnier Micellar Pride : AI Personalised DOOH | Garnier | L'Oréal | Wavemaker | Thailand | Innovative Use of AI in Advertising | Smarties Thailand | Silver |
| Halls: Cooler, Funnier, More Thai Than Ever! | Halls | Mondelez International | Wavemaker | Thailand | Personalization | Smarties Thailand | Finalist |
| Lancôme x GrabAds: Breaking the Scent Barrier | Lancôme | L'Oréal | Wavemaker | Thailand | Brand Experience | Omnichannel Marketing | Smarties Thailand | Finalist (2) |
| Maybelline x GrabAds: Bringing Teddy to Life | Maybelline | L'Oréal | Wavemaker | Thailand | Product and / or Service Launch | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Thailand | Finalist (2) |
| Oreo Coke: Unlock Bestie Mode | Oreo | Mondelez International | Wavemaker | Thailand | Future Forward Technology Marketing | Product and / or Service Launch | Real Time Marketing | Instant Impact / Promotion | Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties Thailand | Gold (2), Bronze (2), Finalist (2) |
| OREO Crave: Don’t Hold Back Your Cravings | Oreo | Mondelez International | Wavemaker | Thailand | Real Time Marketing | Personalization | Smarties Thailand | Bronze, Finalist |
| XS Appeal: Turning a Candy into a Cultural Drop | Halls | Mondelez International | Wavemaker | Thailand | Brand Experience | Social Media Marketing | Smarties Thailand | Silver, Finalist |
| 98% Growth: How Jorge's jingle conquered Germany | Bild | Axel Springer | Wavemaker | Germany | Product and / or Service Launch | Smarties DACH | Silver |
| AXA: Being a woman should not be a risk | AXA | AXA | Wavemaker | Germany | Diversity and Inclusive Excellence | Smarties DACH | Silver |
| CRACKING THE GEN Z CODE FOR A 3.7X SALES SURGE | L'Oréal | L'Oréal | Wavemaker | Germany | Cross Digital Media Marketing | Smarties DACH | Silver |
| How IRL Social Commerce melts Gen Z doubts | NYX Professional Makeup | L'Oréal | Wavemaker | Germany | Creator / Influencer / Celebrity Marketing | Smarties DACH | Silver |
| Inspiring Breakfasts, Boosting Sales | Danone | Danone | Wavemaker | Germany | Social Media Marketing | Smarties DACH | Finalist |
| YoPRO: Empower the athlete in you | YoPRO | Danone | Wavemaker | Germany | Product and / or Service Launch | Smarties DACH | Silver |
| Nespresso x AdCubes In-Scene Campaign | Nespresso | Nestle | Wavemaker | Turkey | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties MEA | Bronze, Finalist |
| The AI World of Lollipops | Chupa Chups | Perfetti Van Melle | Wavemaker | United Arab Emirates | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties MENA | Gold, Bronze, Finalist |
| Axis Suka Suka: The Data Plan GenZ Hacked | AXIS | XLSMART | Wavemaker | Indonesia | Personalization | Smarties X | Bronze |
| Bournvita Presents Vitamin Dravid | Bournvita | Mondelez International | Wavemaker | India | Brand Experience | AI-Powered Audience Engagement | Smarties X | Finalist (2) |
| Colgate VW Purple: Success Through Live Commerce | Colgate | Colgate-Palmolive Company | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming | Smarties X | Bronze, Finalist |
| Group Therapy | AXA | AXA | Wavemaker | US | Diversity and Inclusive Excellence | Short or Long Form Video | Smarties X | Gold, Finalist |
| Lancôme x GrabAds: Breaking the Scent Barrier | Lancôme | L'Oréal | Wavemaker | Thailand | Omnichannel Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Silver, Finalist |
| Living Perspectives | ingatlan.com | ingatlan.com | Wavemaker | Hungary | Small Budget, Big Impact | Smarties X | Finalist |