Top Brands Global 2025
Shell
Overall rank
#160
Points
40.4
Awards won
4
Finalists
19
Best in Show
0
Gold
0
Silver
2
Bronze
2
Finalist
19
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Drive Away Horroroads | Shell Helix | Shell | Dentsu Creative | Indonesia | Creator / Influencer / Celebrity Marketing | Brand Experience | Smarties Indonesia | Silver, Finalist |
| Drive Away Horroroads | Shell Helix | Shell | Havas Moonfolks | Indonesia | Creator / Influencer / Celebrity Marketing | Brand Experience | Smarties Indonesia | Silver, Finalist |
| Shell Helix F1 Promo Powers +3pp Brand Recall | Shell Helix | Shell | Havas Moonfolks | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
| Shell Helix F1 Promo Powers +3pp Brand Recall | Shell Helix | Shell | Channel Factory | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
| This is the People's Shell Who Say... | Shell | Shell | BLABXCONCEPT | Turkey | Short or Long Form Video | Smarties Turkey | Finalist |
| ¡Vamos a dar una vuelta con Shell Advance! | Shell Advance | Shell | Don | Argentina | Experiencia de Marca (Brand Experience) | Experiencia del Cliente (CX)/Experiencia del Usuario (UX) y Diseño (Customer (CX)/User Experience (UX) & Design) | Smarties LATAM | Finalist (2) |
| ¡Volvieron los Autitos de La Shell! | Shell | Shell | Don | Argentina | Customer Journey – Generación de Leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Impacto Inmediato/Promoción (Instant Impact) | Marketing con Tecnologías del Futuro (Future Forward Technology Marketing) | Smarties LATAM | Bronze, Finalist (2) |
| Campaña Shell Select Amor de Invierno | Shell Select | Shell | Don | Argentina | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Experiencia de Marca (Brand Experience) | Lanzamiento de Producto y/o Servicio (Product/Service Launch) | Smarties LATAM | Finalist (3) |
| Lanzamiento Isla Fría Shell Select | Shell Select | Shell | Don | Argentina | Experiencia del Cliente (CX)/Experiencia del Usuario (UX) y Diseño (Customer (CX)/User Experience (UX) & Design) | Lanzamiento de Producto y/o Servicio (Product/Service Launch) | Bajo Presupuesto, Gran Impacto (Small Budget, Big Impact Campaign) | Smarties LATAM | Bronze, Finalist (2) |
| Los autitos de Shell: ME FUI VIRAL | Shell | Shell | Don | Argentina | Marketing en Redes Sociales (Social Media Marketing) | Smarties LATAM | Finalist |
| Orgullosos de ser La Shell | Shell | Shell | Don | Argentina | Experiencia de Marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) | Smarties LATAM | Finalist (2) |
| Promo Gamer: un hitpoint directo a la Gen Z | Shell | Shell | Argentina | Impacto Inmediato/Promoción (Instant Impact) | Gaming/Gamification y E-Sports (Gaming / Gamification & E-Sports) | Smarties LATAM | Finalist (2) |