Top Brands - Global 2024
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Cadbury
| Overall Rank: | 8 |
| Points: | 221.6 |
| Awards Won: | 28 |
| Finalist(s) Achieved: | 13 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 13 |
| Silver(s) Won: | 7 |
| Bronze(s) Won: | 8 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Cadbury Silk Story of Us |
Cadbury |
Mondelez International |
Wavemaker |
India |
Short or Long Form Video | AI-Powered Audience Engagement | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Silver, Bronze, Finalist (2) |
Personalizing Celebrations with AI #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
Customer (CX) / User Experience (UX) & Design | Personalization | Innovative Use of AI in Advertising |
Smarties APAC |
Gold (3) |
A surprise for 8 Billion People - #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing |
Smarties APAC |
Finalist (2) |
#MyBirthdaySong a Personalized AI Symphony |
Cadbury |
Mondelez International |
Wavemaker |
India |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Gold |
How Cadbury 5 Star 'Erased' Valentine's day |
Cadbury |
Mondelez International |
Wavemaker |
India |
Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Real Time Marketing | Short or Long Form Video |
Smarties APAC |
Bronze (2), Finalist (2) |
#MyBirthdaySong a Personalized AI Symphony |
Cadbury |
Mondelez International |
Wavemaker |
India |
WEB 3.0 Technologies Marketing |
Smarties India |
Gold |
#ThisAdIsMyStore Lights Up Diwali for Homepreneurs |
Cadbury |
Mondelez International |
Wavemaker |
India |
Omnichannel Marketing |
Smarties India |
Bronze |
A surprise for 8 Billion People - #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
Customer Journey Marketing - Lead Generation / CRM |
Smarties India |
Gold |
Blinkit Single Mode x Erase Valentine's Day |
Cadbury |
Mondelez International |
Wavemaker |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Silver |
Cadbury 5Star Nothing University |
Cadbury |
Mondelez International |
Wavemaker |
India |
Cross Digital Media Marketing |
Smarties India |
Gold |
Cadbury Chocobakes Cakes-Are you related to Santa? |
Cadbury |
Mondelez International |
Wavemaker |
India |
Small Budget, Big Impact |
Smarties India |
Finalist |
Cadbury Dairy Milk #SitTogether |
Cadbury |
Mondelez International |
Wavemaker |
India |
Social Impact Marketing | Diversity? & ?Inclusion |
Smarties India |
Finalist (2) |
Cadbury Dairy Milk #ThankYouFirstCoach |
Cadbury |
Mondelez International |
Wavemaker |
India |
Social Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Finalist (2) |
Cadbury Dairy Milk CheerForAllSports |
Cadbury |
Mondelez International |
Wavemaker |
India |
Brand Experience |
Smarties India |
Finalist |
Cadbury Silk Story of Us |
Cadbury |
Mondelez International |
Wavemaker |
India |
Brand Experience | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | AI-Driven Creative Excellence |
Smarties India |
Gold (2), Silver (2) |
Co-creating festive campaigns on Quick Commerce |
Cadbury |
Mondelez International |
Wavemaker |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Gold |
ConFUSEing Controller -Game On, Parents Off: The S |
Cadbury |
Mondelez International |
Wavemaker |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Bronze |
How Cadbury 5 Star 'Erased' Valentine's day |
Cadbury |
Mondelez International |
Wavemaker |
India |
Creator / Influencer / Celebrity Marketing | Short or Long Form Video |
Smarties India |
Gold, Bronze |
Personalizing Celebrations with AI #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
AI-Driven Creative Excellence | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement |
Smarties India |
Gold, Silver (2) |
Cadbury AI: Texts, Tech, and Tradition |
Cadbury |
Mondelez International |
Spark Foundry |
United Arab Emirates |
Experimental / Innovation Technology | Personalisation |
Smarties MENA |
Bronze, Finalist |
Cadbury Narrates the Next Chapter in Literacy Education |
Cadbury |
Mondelez International |
Triple Eight |
South Africa |
Marketing Impact : Brand Experience | Purpose Driven Marketing : Multilingual Marketing Efficiency Award | Purpose Driven Marketing : Social Impact Marketing |
Smarties South Africa |
Gold, Silver, Bronze |