Top Agency Networks Global 2025
Mindshare Worldwide
Overall rank
#1
Points
2621.0
Awards won
158
Finalists
98
Best in Show
2
Gold
43
Silver
65
Bronze
48
Finalist
98
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Rise of Black Myth: Wukong, a Decentralized Content | Game Science | Game Science | Mindshare | China | B.Marketing Impact | B.Marketing Impact | D.Emerging Tech Marketing | E.Creative | G.Overseas Marketing | Smarties China | Gold (2), Silver (2), Bronze |
| Rise of Black Myth: Wukong, a Decentralized Content | Game Science | Game Science | Mindshare | China | B.Marketing Impact | B.Marketing Impact | D.Emerging Tech Marketing | E.Creative | G.Overseas Marketing | Smarties China | Gold (2), Silver (2), Bronze |
| Master Kong (Kang Shifu) Beverages — B2B Partnership Innovation | Master Kong | Ting Hsin International Group | Mindshare | China | D.Emerging Tech Marketing | D.Emerging Tech Marketing | Smarties China | Silver, Bronze |
| Yili “Playing the Emotional Card” — Olympic Marketing | Yili | Yili Group | Mindshare | China | B.Marketing Impact | B.Marketing Impact | B.Marketing Impact | C.Impact Media | C.Impact Media | D.Emerging Tech Marketing | Smarties China | Gold (4), Silver (2) |
| Zespri “Gold Kiwifruit for a Healthier Office” | Zespri | Zespri | Mindshare | China | A.Purpose Dirven marketing | Smarties China | Bronze |
| 1.9Bn Logos to 1.9Bn Home-Building Experts | UltraTech Cement | Aditya Birla Group | Mindshare | India | Future Forward Technology Marketing | Smarties APAC | Gold |
| Bango: Where Food Meets K- Romance | Bango | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties APAC | Gold |
| CAS : Empowering Garages, Unlocking Growth | Castrol | BP | Mindshare | India | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Finalist |
| Closeup Love Tunes | Closeup | Unilever | Mindshare | India | Personalization | Smarties APAC | Finalist |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | Brand Purpose / Activism | Social Impact Marketing | Smarties APAC | Silver, Bronze |
| Dove O2O: The Street is the New Store | Dove | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold |
| From Riders to Racers: India’s Ultimate Dream | Castrol | BP | Mindshare | India | Omnichannel Marketing | Smarties APAC | Finalist |
| Game On: Domino's Authentic Integration into India | Domino's Pizza | Domino's Pizza | Mindshare | India | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Grab 10 Years | Real Impact by Real Influencers | Grab | Grab | Mindshare | Vietnam | Social Media Marketing | Smarties APAC | Silver |
| Grab The Night | Grab | Grab | Mindshare | Vietnam | Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold, Bronze, Finalist |
| GrabFood’s AI Playbook: Uplifting Small Merchants | Grab | Grab | Mindshare | Vietnam | Instant Impact / Promotion | AI-Driven Creative Excellence | Smarties APAC | Bronze (2) |
| How Housewives became the unexpected champions of | Hindustan Unilever | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Smarties APAC | Bronze |
| Knorr - Dare to Slurp | Knorr | Unilever | Mindshare | India | Future Forward Technology Marketing | Gaming, Gamification & E-Sports | Smarties APAC | Gold, Finalist |
| MasterKong Beverage Revolutionizes B2B Partnership | Master Kong | Ting Hsin International Group | Mindshare | China | Data Insights / Contextual Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties APAC | Silver, Finalist |
| Moti - Making Traditions Trend | Moti | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist |
| National Icons Become Neighborhood Champions | Lifebuoy | Unilever | Mindshare | Indonesia | Real Time Marketing | AI-Driven Creative Excellence | Smarties APAC | Silver (2) |
| Pure Magic Choco Stars – A Galaxy of Indulgence | Pure Magic | Britannia Industries | Mindshare | India | Integrated E-commerce Innovation & Live Streaming | Smarties APAC | Finalist |
| Rise of Black Myth: Wukong, a Decentralized Content | Game Science | Game Science | Mindshare | China | Instant Impact / Promotion | Innovative Use of AI in Advertising | Creator / Influencer / Celebrity Marketing | Smarties APAC | Gold, Bronze, Finalist |
| Royco’s GenZ Revival:From Insecurity to Flavourful | Royco | Unilever | Mindshare | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties APAC | Bronze |
| Sunsilk #NoWashNoWasWas : Footstep to Clickstreams | Sunsilk | Unilever | Mindshare | Indonesia | Brand Experience | Smarties APAC | Bronze |
| Tourism New Zealand: 100% Pure, 100% Unbranded | Tourism New Zealand | Government of New Zealand | Mindshare | New Zealand | Instant Impact / Promotion | Smarties APAC | Finalist |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | Mindshare | Indonesia | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties APAC | Silver, Bronze |
| Voices of Progress: Building India with UltraTech | Ultratech Cement | Aditya Birla Group | Mindshare | India | Real Time Marketing | Smarties APAC | Finalist |
| Wipol: Giving Voice to the Unseen Heroes | Wipol | Unilever | Mindshare | Indonesia | Diversity and Inclusive Excellence | Smarties APAC | Silver |
| Yili’s Olympics Triumph: Redefining Brand Sponsors | Yili | Yili Group | Mindshare | China | Real Time Marketing | Smarties APAC | Finalist |
| “Baat Ghar Ki – AdGPT” | UltraTech Cement | Aditya Birla Group | Mindshare | India | AI-Powered Audience Engagement | Smarties India | Silver |
| Closeup Love Tunes | Closeup | Unilever | Mindshare | India | Personalization | Smarties India | Silver |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | AI-Driven Creative Excellence | Social Impact Marketing | Brand Purpose / Activism | Smarties India | Gold, Silver, Finalist |
| Driving Deadpool & Wolverine’s Digital Excellency | JioCinema | Reliance Industries | Mindshare | India | Cross Digital Media Marketing | Smarties India | Finalist |
| Future of Retail : Selfie to AI Video Ads | Shikar App | Unilever | Mindshare | India | Future Forward Technology Marketing | Personalization | Innovative Use of AI in Advertising | Smarties India | Bronze, Finalist (2) |
| Game On: Domino's Authentic Integration into India | Domino's Pizza | Domino's Pizza | Mindshare | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Indriya Jewellery:Powered by Emotion, Lit by Voice | Indriya | Aditya Birla Group | Mindshare | India | Brand Experience | Smarties India | Finalist |
| Kellogg's Muesli 12 in 1 - Flip the Funnel | Kellogg's Muesli | WK Kellogg Co | Mindshare | India | Product and / or Service Launch | Smarties India | Silver |
| Knorr - Dare to Slurp | Knorr | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Customer (CX) / User Experience (UX) & Design | Smarties India | Gold, Silver |
| Making fitness a habit with Lipton Green Tea | Lipton | Unilever | Mindshare | India | Data Insights / Contextual Marketing | Smarties India | Finalist |
| Moti - Making Traditions Trend | Moti | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties India | Silver (2) |
| Olympics Campaign | Aditya Birla Capital | Aditya Birla Group | Mindshare | India | Connected TV | Smarties India | Finalist |
| Sphere of Sunlight | Sunlight | Unilever | Mindshare | India | Omnichannel Marketing | Smarties India | Bronze |
| Swift takeover at YouTube Fan Fest | Suzuki | Suzuki | Mindshare | India | Social Media Marketing | Smarties India | Bronze |
| AI Denta Scan: Turning Phones Into Dentists | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing | AI-Driven Creative Excellence | Smarties Indonesia | Gold, Finalist |
| Bank Jago- Beragam Kebaikan | Bank Jago | Bank Jago | Mindshare | Indonesia | Integrated E-commerce Innovation & Live Streaming | Smarties Indonesia | Bronze |
| CLEAR X GRAB: Scalp Science Meets The Street | Clear | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Finalist |
| How Sunlight Won Gold at the Kitchen Sink | Sunlight | Unilever | Mindshare | Indonesia | Data Insights / Contextual Marketing | Connected TV | Smarties Indonesia | Bronze, Finalist |
| Lifebuoy Possessed Audiences. See why. | Lifebuoy | Unilever | Mindshare | Indonesia | Cross Digital Media Marketing | Product and / or Service Launch | Smarties Indonesia | Silver, Bronze |
| Lifebuoy: The 12th Player Wins. | Lifebuoy | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
| Lifebuoy's 'Brrr' Moment Reversed Crisis | Lifebuoy | Unilever | Mindshare | Indonesia | Product and / or Service Launch | Smarties Indonesia | Finalist |
| Pepsodent #BeraniUnjukGigi: Brush. Cheer. Win. | Pepsodent | Unilever | Mindshare | Indonesia | Future Forward Technology Marketing | Smarties Indonesia | Finalist |
| Pepsodent Sensitive: Turning Ngilu into Play | Pepsodent | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| POND'S Biome: Seamless Social Commerce Engine | Pond's | Unilever | Mindshare | Indonesia | Integrated E-commerce Innovation & Live Streaming | Smarties Indonesia | Bronze |
| Rinso #AdaNodaAdaCerita: Stains of Resilience | Rinso | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Silver |
| Rinso: A country built on Warungs | Rinso | Unilever | Mindshare | Indonesia | Social Impact Marketing | AI-Powered Audience Engagement | Smarties Indonesia | Silver, Finalist |
| Smarter Than Luck: Rexona’s AI Victory Play | Rexona | Unilever | Mindshare | Indonesia | AI-Powered Audience Engagement | Smarties Indonesia | Finalist |
| Soap to Soul: Lifebuoy's Legacy Revival | Lifebuoy | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Silver |
| Sunlight vs Whoosh:How a DishWash Won the Race | Sunlight | Unilever | Mindshare | Indonesia | Integrated E-commerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing | Smarties Indonesia | Gold, Silver, Finalist |
| Sunsilk #NoWashNoWasWas : Footstep to Clickstreams | Sunsilk | Unilever | Mindshare | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
| The Missing "H" in Ramadan by Pepsodent Herbal | Pepsodent | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Silver, Bronze |
| Transforming E-sports into Performance Marketing | Samsung Galaxy | Samsung | Mindshare | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
| Unilever FIN: Turning Tension Into Attention | Royco | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Finalist |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | Mindshare | Indonesia | Social Media Marketing | Innovative Use of AI in Advertising | Future Forward Technology Marketing | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties Indonesia | Bronze (2), Finalist (3) |
| Ford Ranger: You Can't Fake TOUGH | Ford | The Ford Motor Company | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Silver |
| Grab 10 Years | Appreciation Told by an Ecosystem | Grab | Grab | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Bronze |
| Grab 10 Years | Real Impact by Real Influencers | Grab | Grab | Mindshare | Vietnam | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Gold, Silver |
| Grab Decoded The Most Rushed Tết Ever | Grab | Grab | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Finalist |
| Grab The Night | Grab | Grab | Mindshare | Vietnam | Short or Long Form Video | Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing | Real Time Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Bronze (2), Finalist (4) |
| Grab Tới Tết – A Cultural Accent to Rule Social | Grab | Grab | Mindshare | Vietnam | Social Media Marketing | Smarties Vietnam | Bronze |
| GrabFood’s AI Playbook: Uplifting Small Merchants | Grab | Grab | Mindshare | Vietnam | Diversity and Inclusive Excellence | Instant Impact / Promotion | Personalization | AI-Driven Creative Excellence | Smarties Vietnam | Silver, Bronze, Finalist (2) |
| How Grab Family Account Bridges Generations | Grab | Grab | Mindshare | Vietnam | Product and / or Service Launch | Customer (CX) / User Experience (UX) & Design | Diversity and Inclusive Excellence | Smarties Vietnam | Bronze (2), Finalist |
| TRESemmé x GrabAds: Salon on the Go | TRESemme | Unilever | Mindshare | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Finalist |
| Chupa Chups Head Movement Mini Game | Chupa Chups | Perfetti Van Melle | Mindshare | Philippines | Future Forward Technology Marketing | Smarties Philippines | Finalist |
| Lotus's 30th: Reimagining Retail with K-Pop & data | Lotus's | CP Group | Mindshare | Thailand | Brand Purpose / Activism | Instant Impact / Promotion | Smarties Thailand | Silver, Finalist |
| Goal Alert | MagentaTV | Deutsche Telekom | Mindshare | Germany | Real Time Marketing | Smarties Europe | Gold |
| Migros ile İyisin - 360 Roadblock | Migros | Anadolu Grubu | Mindshare | Turkey | Omnichannel Marketing | Smarties Europe | Bronze |
| Migros ile İyisin - Beşiktaş Duvar AI Projesi | Migros | Anadolu Grubu | Mindshare | Turkey | Personalization | Smarties Europe | Finalist |
| Mion - Beşiktaş Duvar AI Projesi | Migros | Anadolu Grubu | Mindshare | Turkey | Real Time Marketing | AI-Powered Audience Engagement | Smarties Europe | Finalist (2) |
| Playmobil Hijacks The Masked Singer | Playmobil | Brandstätter Group | Mindshare | Germany | Brand Experience | Smarties Europe | Finalist |
| Telekom: Activating a nation against Fake News | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Brand Purpose / Activism | Smarties Europe | Bronze |
| Campari x Cannes: Where AI Meets Digital Prestige! | Campari | Lagfin | Mindshare | Germany | Innovative Use of AI in Advertising | Smarties DACH | Finalist |
| KFC - Anime Activates Instant Revenue | KFC | Yum! Brands | Mindshare | Germany | Instant Impact / Promotion | Smarties DACH | Silver |
| Playmobil Hijacks The Masked Singer | Playmobil | Brandstätter Group | Mindshare | Germany | Brand Experience | Smarties DACH | Bronze |
| Sketches of Humanity | IHG Hotels & Resorts | IHG Hotels & Resorts | Mindshare | Germany | Brand Experience | Smarties DACH | Finalist |
| Telekom: Activating a nation against Fake News | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Brand Purpose / Activism | Brand Purpose / Activism | Smarties DACH | Best in Show, Gold |
| Allianz Bir Kız Gelecek 50+1 | Allianz | Allianz | Mindshare | Turkey | Diversity and Inclusive Excellence | Brand Purpose / Activism | Smarties Turkey | Gold, Silver |
| Beko Kadının İşi Gücü Uzak Şehir | Arçelik | Koç Holding | Mindshare | Turkey | Brand Purpose / Activism | Social Impact Marketing | Diversity and Inclusive Excellence | Smarties Turkey | Silver (2), Finalist |
| Ford Trucks Gece Kulübü | Ford | The Ford Motor Company | Mindshare | Turkey | Small Budget, Big Impact | Brand Experience | AI-Driven Creative Excellence | Smarties Turkey | Silver, Bronze, Finalist |
| Nescafe Xpress Brand Equity | Nescafe | Nestle | Mindshare | Turkey | Brand Experience | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Smarties Turkey | Finalist (3) |
| Nescafe Xpress National Promo | Nescafe | Nestle | Mindshare | Turkey | Programmatic | Smarties Turkey | Silver |
| Solo Surface Cleaning Wipes | Solo | Eczacibasi Holding | Mindshare | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Migros ile İyisin - 360 Roadblock | Migros | Anadolu Grubu | Mindshare | Turkey | Omnichannel Marketing | Smarties MEA | Gold |
| Nescafe Xpress Brand Equity | Nescafe | Nestle | Mindshare | Turkey | Social Media Marketing | Brand Experience | Omnichannel Marketing | AI-Powered Audience Engagement | Brand Experience | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Smarties MEA | Finalist (7) |
| Nescafe Xpress National Promo | Nescafe | Nestle | Mindshare | Turkey | Instant Impact / Promotion | Programmatic | Programmatic | Smarties MEA | Silver (2), Bronze |
| Qatar Goes WILD! 5M Visitors, No Brakes! | Qatar Tourism | Government of Qatar | Mindshare | Qatar | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Smarties MEA | Gold, Silver, Bronze |
| AI Is in the Home | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | AI-Driven Creative Excellence | Connected TV | Customer Journey Marketing - Lead Generation / CRM | Programmatic | Smarties MENA | Silver (2), Bronze, Finalist |
| Build Experiences With CTV | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Connected TV | Innovative Use of AI in Advertising | Smarties MENA | Finalist (2) |
| du - Back To School - Home Internet | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Innovative Use of AI in Advertising | Smarties MENA | Bronze |
| du: Data Powered Home Plan Campaign | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | Programmatic | Smarties MENA | Finalist (2) |
| Flexi Is The New You | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Connected TV | Customer Journey Marketing - Lead Generation / CRM | Smarties MENA | Finalist (2) |
| Omourak Tayba | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Small Budget, Big Impact | Smarties MENA | Finalist |
| Qatar Goes WILD! 5M Visitors, No Brakes! | Qatar Tourism | Government of Qatar | Mindshare | Qatar | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Real Time Marketing | Smarties MENA | Gold, Silver (3), Finalist (2) |
| Your Data Speaks. The Agents Are Listening. | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | AI-Powered Audience Engagement | Personalization | Smarties MENA | Finalist (2) |
| The PIF Effect | Public Investment Fund | Government of Saudi Arabia | Mindshare | Saudi Arabia | Cross Digital Media Marketing | Brand Experience | Smarties KSA | Silver, Bronze |
| AI-Driven Precision Engagement for Alat | Alat by PIF | Government of Saudi Arabia | Mindshare | Saudi Arabia | AI-Powered Audience Engagement | Smarties KSA | Bronze |
| Nova DTC Campaign | Nova Water | Health Water Bottle Co. | Mindshare | Saudi Arabia | Social Media Marketing | Smarties KSA | Finalist |
| Nova Sustainability Campaign | Nova Water | Health Water Bottle Co. | Mindshare | Saudi Arabia | Brand Purpose / Activism | Smarties KSA | Silver |
| Nova Water – Building App as a Sales Distribution | Nova Water | Health Water Bottle Co. | Mindshare | Saudi Arabia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties KSA | Silver |
| Qatar Goes WILD! 5M Visitors, No Brakes! | Qatar Tourism | Government of Qatar | Mindshare | Qatar | Short or Long Form Video | Innovative Use of AI in Advertising | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Brand Experience | Real Time Marketing | Personalization | Data Insights / Co | Smarties KSA | Gold (2), Silver (4), Finalist (3) |
| KFC Braam Play | KFC | Yum! Brands | Mindshare | South Africa | Product and / or Service Launch | Smarties South Africa | Silver |
| 1.9Bn Logos to 1.9Bn Home-Building Experts | UltraTech Cement | Aditya Birla Group | Mindshare | India | Future Forward Technology Marketing | Smarties X | Silver |
| Beep Call | Rin | Unilever | Mindshare | Bangladesh | Small Budget, Big Impact | Smarties X | Finalist |
| Born to Run | Dove | Unilever | Mindshare | US | Brand Purpose / Activism | Smarties X | Finalist |
| Cementing Democracy: Banega Toh Badhega India | UltraTech Cement | Aditya Birla Group | Mindshare | India | Data Insights / Contextual Marketing | Smarties X | Finalist |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | AI-Powered Audience Engagement | Social Impact Marketing | Diversity and Inclusive Excellence | Smarties X | Silver (2), Bronze |
| Future of Retail : Selfie to AI Video Ads | Shikar App | Unilever | Mindshare | India | AI-Driven Creative Excellence | Smarties X | Finalist |
| Game On: Domino's Authentic Integration into India | Domino's Pizza | Domino's Pizza | Mindshare | India | Gaming, Gamification & E-Sports | Smarties X | Finalist |
| Goal Alert | MagentaTV | Deutsche Telekom | Mindshare | Germany | Real Time Marketing | Smarties X | Gold |
| Grab The Night | Grab | Grab | Mindshare | Vietnam | Real Time Marketing | Data Insights / Contextual Marketing | Short or Long Form Video | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Silver, Bronze, Finalist (2) |
| Indriya Jewellery: A Landmark Integrated Launch | Indriya | Aditya Birla Group | Mindshare | India | Product and / or Service Launch | Smarties X | Finalist |
| Kellogg's Muesli 12 in 1 - Flip the Funnel | Kellogg's Muesli | WK Kellogg Co | Mindshare | India | Omnichannel Marketing | Cross Digital Media Marketing | Smarties X | Finalist (2) |
| Knorr - Dare to Slurp | Knorr | Unilever | Mindshare | India | Brand Experience | Gaming, Gamification & E-Sports | Smarties X | Silver, Bronze |
| LALIGA against hate | LALIGA | Liga Nacional de Fútbol Profesional | Mindshare | Spain | Social Media Marketing | Innovative Use of AI in Advertising | Smarties X | Silver, Finalist |
| Low prices have no owners | Delikatesy Centrum | Eurocash Group | Mindshare | Poland | Data Insights / Contextual Marketing | Instant Impact / Promotion | Smarties X | Gold (2) |
| MasterKong Beverage Revolutionizes B2B Partnership | Master Kong | Ting Hsin International Group | Mindshare | China | Integrated E-commerce Innovation & Live Streaming | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Bronze, Finalist |
| Moti - Making Traditions Trend | Moti | Unilever | Mindshare | India | Instant Impact / Promotion | Smarties X | Finalist |
| Real Beauty Redefined for the AI Era | Dove | Unilever | Mindshare | US | Brand Purpose / Activism | Future Forward Technology Marketing | Innovative Use of AI in Advertising | Smarties X | Gold (2), Finalist |
| Rise of Black Myth: Wukong, a Decentralized Content | Game Science | Game Science | Mindshare | China | Product and / or Service Launch | Instant Impact / Promotion | Smarties X | Silver, Bronze |
| Timeout Against Hate | Foundation to Combat Antisemitism | Foundation To Combat Antisemitism | Mindshare | US | Creator / Influencer / Celebrity Marketing | Social Impact Marketing | Smarties X | Bronze, Finalist |
| Turning More I Dos Tiffany Blue | Tiffany & Co | LVMH | Mindshare | China | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
| Vaseline Verified | Vaseline | Unilever | Mindshare | UK | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties X | Gold (2) |
| Yili’s Olympics Triumph: Redefining Brand Sponsors | Yili | Yili Group | Mindshare | China | Real Time Marketing | Smarties X | Bronze |
| Baby Bronco Tonight Show Integration | Ford | The Ford Motor Company | Mindshare | US | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties North America | Gold, Silver |
| Born to Run | Dove | Unilever | Mindshare | US | Social Impact Marketing | Smarties North America | Gold |
| Emergency Pizza 2.0 | Domino's Pizza | Domino's Pizza | Mindshare | US | Gaming, Gamification & E-Sports | Smarties North America | Gold |
| First to the Finish | Mazda | Mazda Motor Corporation | Mindshare | US | Omnichannel Marketing | Short or Long Form Video | Smarties North America | Gold (2) |
| John Deere's First "Chief Tractor Officer" | John Deere | Deere & Company | Mindshare | US | Social Media Marketing | Smarties North America | Gold |
| Real Beauty Redefined for the AI Era | Dove | Unilever | Mindshare | US | 0 | Innovative Use of AI in Advertising | Brand Purpose / Activism | Social Impact Marketing | Omnichannel Marketing | Smarties North America | Best in Show, Gold, Silver (3) |
| Timeout Against Hate | Foundation to Combat Antisemitism | Foundation To Combat Antisemitism | Mindshare | US | Creator / Influencer / Celebrity Marketing | Brand Purpose / Activism | Smarties North America | Gold, Bronze |
| Travel the Screen | Booking.com | Booking Holdings | Mindshare | US | Cross Digital Media Marketing | Smarties North America | Gold |