| Overall Rank: | 1 |
| Points: | 1430.8 |
| Awards Won: | 141 |
| Finalist(s) Achieved: | 73 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 49 |
| Silver(s) Won: | 47 |
| Bronze(s) Won: | 45 |
| Region: | Global |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
"Quiet" Nature Regenerates Your "Loud" Life | La Vie | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties APAC | Finalist |
100 Girls, 100 Kinds of Beauty | Dove | Unilever | Mindshare | China (Mainland) | Short or Long Form Video, Omnichannel Marketing | Smarties APAC | Silver, Bronze |
Amateur Esports League: Leveling Up the Customer Relationship | Castrol | BP | Mindshare | China (Mainland) | Integrated Ecommerce Innovation | Smarties APAC | Finalist |
KPL Player Cards Launch | Clear | Unilever | Mindshare | China (Mainland) | Integrated Ecommerce Innovation | Smarties APAC | Gold |
Discover China's Endemic Species | Qualcomm | Qualcomm | Mindshare | China (Mainland) | Omnichannel Marketing | Smarties APAC | Bronze |
Do the #RexonaFirstDayVibe | Rexona | Unilever | Mindshare | Philippines | Instant Impact / Promotion | Smarties APAC | Finalist |
Don't lose your focus - Else miscount the words | Milo | Nestlé | Mindshare | Vietnam | Personalisation | Smarties APAC | Finalist |
First ever reusable & sustainable platform | Volvo | Geely | Mindshare | India | Spatial / AR / VR / NFT / Metaverse Tech | Smarties APAC | Finalist |
How La Vie 19 Liters Transforms Its Business Model | La Vie | Nestlé | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Gold |
Kotex Fights Back Period Stigma - Bloody Awesome Series | Kotex | Kimberly-Clark | Mindshare | Vietnam | Brand Purpose / Activism, Brand Experience | Smarties APAC | Silver, Bronze |
Banh Mi Takeover | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact Marketing | Smarties APAC | Finalist |
Lighting up your world with Sunlight enabled by Grivy x Mindshare | Sunlight | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
Destination Aranya | Louis Vuitton | LVMH | Mindshare | China (Mainland) | Product and / or Service Launch | Smarties APAC | Silver |
Collectible Cards - Rewards for Everyone | Milo | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties APAC | Finalist |
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance | Pepsodent | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties APAC | Finalist |
Propelling Restaurants to Stardom | KangShiFu | Master Kong | Mindshare | China (Mainland) | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold |
Virtual World | Samsung | Samsung | Mindshare | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech | Smarties APAC | Finalist |
The Power of Authenticity | Simple | Unilever | Mindshare | Vietnam | Instant Impact / Promotion | Smarties APAC | Finalist |
A New Skipper in the Market | Skipper Limited | S K Bansal Group | Mindshare | India | Creator / Influencer / Celebrity Marketing | Smarties APAC | Bronze |
Stop The Beauty Test | Dove | Unilever | Mindshare | India | Diversity & Inclusion | Smarties APAC | Silver |
Women are made for more | Sunlight | Unilever | Mindshare | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Finalist |
THE NET PRACTICE OF STOCK TRADING | Upstox | Upstox | Mindshare | India | Gaming, Gamification & E-Sports, Data Insights / Contextual Marketing, Real Time Marketing | Smarties APAC | Silver, Bronze (2) |
The UV Alarmer | Vaseline | Unilever | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Silver |
Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Social Impact Marketing, Real Time Marketing, Personalisation | Smarties APAC | Gold (2), Finalist |
Trixy CineGame - 3 Layers of Fun | Kwality Wall's | Unilever | Mindshare | India | Experimental / Innovation Technology | Smarties APAC | Finalist |
Dynamic Audio Campaign | CreamSilk | Unilever | Mindshare | Philippines | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |
Sales Rep of the Year! | Shikhar | Unilever | Mindshare | India | Live (Streaming) E-commerce | Smarties APAC | Gold |
WHEN WAS THE LAST TIME YOU MET A DENTIST? | P/S | Unilever | Mindshare | Vietnam | Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic | Smarties APAC | Silver (2), Finalist (3) |
Football Farewell: Letters to Our Legends | Yili | Yili Group | Mindshare | China (Mainland) | Creator / Influencer / Celebrity Marketing | Smarties APAC | Gold |
Coffee Ka Better Half | BisCafe | Britannia Industries | Mindshare | India | Product and / or Service Launch | Smarties India | Gold |
First ever reusable & sustainable platform | Volvo | Geely | Mindshare | India | Spatial / AR / VR / NFT / Metaverse Tech | Smarties India | Gold |
World Diabetes Day | Nutrichoice | Britannia Industries | Mindshare | India | Programmatic | Smarties India | Gold |
One Home One Chance | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Digital Media Marketing, Experimental / Innovation Technology | Smarties India | Silver, Bronze |
Stop The Beauty Test | Dove | Unilever | Mindshare | India | Diversity & Inclusion | Smarties India | Gold |
THE NET PRACTICE OF STOCK TRADING | Upstox | Upstox | Mindshare | India | Gaming, Gamification & E-Sports | Smarties India | Gold |
Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Real Time Marketing, Social Impact Marketing, Brand Experience | Smarties India | Silver, Finalist (2) |
Sales Rep of the Year! | Shikhar | Unilever | Mindshare | India | Live (Streaming) E-commerce | Smarties India | Gold |
Unveil Your Big Year Through Music | Aditya Birla Group | Aditya Birla Group | Mindshare | India | Customer (CX) / User Experience (UX) & Design | Smarties India | Finalist |
When Lakme 'winged it' with Ankush | Lakmé | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing | Smarties India | Bronze |
#MoltoPemersatuPasutri | Molto | Unilever | Mindshare | Indonesia | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver, Finalist |
Bango x Love Caca - Indonesia's First Virtual Influencer | Bango | Unilever | Mindshare | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech | Smarties Indonesia | Finalist |
Breaking Barriers for Movement | Rexona | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Finalist |
Bruntusan Gone, Hijab On | Pond's | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Gold |
Building Stronger roots in the Holy Month | Lifebuoy | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Gold |
Empowering Movement Through Inclusion | Rexona | Unilever | Mindshare | Indonesia | Diversity & Inclusion | Smarties Indonesia | Finalist |
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing, Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Gold, Silver |
EUDG #SetiapUBeriKebaikan Campaign | Unilever | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Bronze |
Feast Pop Hijacks the World Cup | Wall's | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Bronze |
Magnum Opus | Magnum | Unilever | Mindshare | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women | Vaseline | Unilever | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video | Smarties Indonesia | Finalist (2) |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress | Clear | Unilever | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing | Smarties Indonesia | Bronze (2), Finalist |
No Stress when it's CLEAR | Clear | Unilever | Mindshare | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
Royco Nutrimenu : Eat for Good | Royco | Unilever | Mindshare | Indonesia | Programmatic | Smarties Indonesia | Finalist |
Samsung and Telkomsel DigiAds Collaboration Bringing Digital Access To All | Samsung | Samsung | Mindshare | Indonesia | Diversity & Inclusion | Smarties Indonesia | Gold |
Multi-Player Battle: Raja Galaxy | Samsung Galaxy | Samsung | Mindshare | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
Smelling Good vs. Looking Good: AXE's Mini Market Promotions | AXE | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Silver |
Spreading Love, Creating Impact: The 'Speak Up for Love' Story | Closeup | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Gold |
Conditioning the Nation | Sunsilk | Unilever | Mindshare | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
The WOW Launch 2023 | Samsung | Samsung | Mindshare | Indonesia | Product and / or Service Launch | Smarties Indonesia | Finalist |
Take the wrinkles out of your life | Molto | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Gold |
Voice to CLEAR Your Head | Clear | Unilever | Mindshare | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Finalist |
30th Anniversary - #Wall'sHappyJingle | Wall's | Unilever | Mindshare | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Silver |
KOL-Powered Immersive Shopping Experience | Tresemme | Unilever | Mindshare | Philippines | Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Philippines | Gold, Silver, Finalist |
Accelerating the Next-Generation Ford Territory Launch Through Navigational Data | Ford | The Ford Motor Company | Mindshare | Philippines | Product and / or Service Launch | Smarties Philippines | Finalist |
Man at His Best | AXE | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Finalist |
Best-Ever Summer: making Revenge Travel possible through social entertainment | Sunsilk | Unilever | Mindshare | Philippines | Social Media Marketing | Smarties Philippines | Finalist |
Do the #RexonaFirstDayVibe | Rexona | Unilever | Mindshare | Philippines | Short or Long Form Video, Instant Impact / Promotion | Smarties Philippines | Silver, Finalist |
Empowering Young Filipino Changemakers to Get Dirty for Good | Breeze | Unilever | Mindshare | Philippines | Brand Purpose / Activism | Smarties Philippines | Bronze |
Empowers Modern Filipinas to be their Best | CreamSilk | Unilever | Mindshare | Philippines | Instant Impact / Promotion, Product and / or Service Launch | Smarties Philippines | Silver, Bronze |
Everest - Maximizing Household Data to Capture High-Value Consumers | Ford | The Ford Motor Company | Mindshare | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Silver |
How AI helped Rebisco Sandwich's Growth in the Category | Rebisco | Rebisco | Mindshare | Philippines | Programmatic | Smarties Philippines | Bronze |
Create Your Own Tinola Adventure | Knorr | Unilever | Mindshare | Philippines | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Silver |
Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills | Knorr | Unilever | Mindshare | Philippines | Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design | Smarties Philippines | Gold, Silver |
#BringYourClayGame from Gaming to Grooming | Master | Unilever | Mindshare | Philippines | Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Philippines | Bronze (2), Finalist |
Panacea Red AR Filter | Pond's | Unilever | Mindshare | Philippines | Programmatic, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Philippines | Finalist (2) |
Personalization with Pond's | Pond's | Unilever | Mindshare | Philippines | Cross Digital Media Marketing | Smarties Philippines | Finalist |
Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards | Surf | Unilever | Mindshare | Philippines | Instant Impact / Promotion | Smarties Philippines | Silver |
Live Streamer Collaboration: “From One Wise Mom to Another | Surf | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Gold |
Survival of the Freshest | Rexona | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Finalist |
The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic | Selecta | Unilever | Mindshare | Philippines | Brand Purpose / Activism | Smarties Philippines | Bronze |
Dynamic Audio Campaign | CreamSilk | Unilever | Mindshare | Philippines | Personalisation | Smarties Philippines | Silver |
#Lethergrow | Dove | Unilever | Mindshare | Thailand | Brand Purpose / Activism, Social Impact Marketing | Smarties Thailand | Gold, Silver |
Dirt Run Battle | Breeze | Unilever | Mindshare | Thailand | Brand Experience, Brand Purpose / Activism | Smarties Thailand | Finalist (2) |
Triple Gluta Serum x Miss Grand Thailand | Pond's | Unilever | Mindshare | Thailand | Brand Experience, Creator / Influencer / Celebrity Marketing | Smarties Thailand | Gold, Silver |
"Quiet" Nature Regenerates Your "Loud" Life | La Vie | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Gold |
Connecting with Nature, Regenerating the Youth - LaVie's success story | La Vie | Nestlé | Mindshare | Vietnam | Social Media Marketing | Smarties Vietnam | Silver |
DATA – NEXT-GEN ENGINE | Ford | The Ford Motor Company | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Finalist |
Kotex Fights Back Period Stigma - Bloody Awesome Series | Kotex | Kimberly-Clark | Mindshare | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Gold |
Weather Rescue - A Novo “Skincare” Solution For This Summer | Grab | Grab | Mindshare | Vietnam | Brand Experience, Real Time Marketing | Smarties Vietnam | Finalist (2) |
How La Vie 19 Liters Transforms Its Business Model | La Vie | Nestlé | Mindshare | Vietnam | Data Insights / Contextual Marketing, Integrated Ecommerce Innovation | Smarties Vietnam | Silver, Finalist |
Nutifood GrowPLUS+ Super Mom | Nutifood GrowPLUS+ | NutiFood | Mindshare | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Finalist |
TECHCOMBANK CASA | Techcombank | Techcombank | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Bronze |
Ecosystem | Turkcell | Turkcell | Mindshare | Turkey | Product and / or Service Launch | Smarties EMEA | Finalist |
Today's Bread Forever | Brennans Bread | Brennans Bakeries | Mindshare | Ireland | Social Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech | Smarties EMEA | Finalist (2) |
Dt. Telekom and partners are utilizing the power of media to generate donations for the earthquake victims in Turkey & Syria | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Social Impact Marketing | Smarties Germany | Bronze |
You're the Voice! Your voice, your power against hate speech | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Brand Purpose / Activism, Diversity & Inclusion | Smarties Germany | Bronze (2) |
The Most Beautiful Transformation | Filli Boya | Nippon Paint Holdings Co. Ltd | Mindshare | Turkey | Brand Purpose / Activism, Diversity & Inclusion | Smarties Turkey | Finalist (2) |
Seo&Content Strategy For Organic Growth | Filli Boya | Nippon Paint Holdings Co. Ltd | Mindshare | Turkey | Customer (CX) / User Experience (UX) & Design, Data Insights / Contextual Marketing, Personalisation | Smarties Turkey | Finalist (3) |
Real people, Real videos, a Real partnership | Lipton | PepsiCo | Mindshare | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Bronze |
Create Your Own Friday | Turkcell | Turkcell | Mindshare | Turkey | Contextual and Geo Targeting, Performance Marketing | Smarties Turkey | Finalist (2) |
Twittburcc | Turkcell | Turkcell | Mindshare | Turkey | Social / Influencer Commerce | Smarties Turkey | Finalist |
Uni Baby Mobile PN Integrated 3D Effect Programmatic Outdoor | Uni Baby | Eczac?ba?? Group | Mindshare | Turkey | Contextual and Geo Targeting | Smarties Turkey | Finalist |
#StandUpToJewishHate | Foundation to Combat Antisemitism | Foundation to Combat Antisemitism | Mindshare | USA | Omnichannel Marketing, Social Impact Marketing | Smarties X | Gold, Silver |
#TurnYourBack | Dove | Unilever | Mindshare | USA | Brand Purpose / Activism, Social Impact Marketing | Smarties X | Gold (2) |
100 Girls, 100 Kinds of Beauty | Dove | Unilever | Mindshare | China (Mainland) | Short or Long Form Video, Omnichannel Marketing | Smarties X | Gold (2) |
Amateur Esports League: Leveling Up the Customer Relationship | Castrol | BP | Mindshare | China (Mainland) | Instant Impact / Promotion | Smarties X | Gold |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress | Clear | Unilever | Mindshare | Indonesia | Digital Out-of-Home (DOOH) | Smarties X | Silver |
KPL Player Cards Launch | Clear | Unilever | Mindshare | China (Mainland) | Creator / Influencer / Celebrity Marketing, Gaming, Gamification & E-Sports, Product and / or Service Launch, Live (Streaming) E-commerce | Smarties X | Gold, Silver, Bronze, Finalist |
Discover China's Endemic Species | Qualcomm | Qualcomm | Mindshare | China (Mainland) | Short or Long Form Video | Smarties X | Bronze |
Impact Index | Tyson | Tyson Foods | Mindshare | USA | Diversity & Inclusion | Smarties X | Bronze |
Let Your Sole Out | Gushers | General Mills | Mindshare | USA | Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Bronze |
Pride - The Discrimination Removal | Lifebuoy | Unilever | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties X | Bronze |
Tet 2022 - The Safe Ticket Home | Lifebuoy | Unilever | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting | Smarties X | Silver, Bronze |
L'Occitane's Programmatic Flank Maneuver | L'Occitane | L'Occitane | Mindshare | China (Mainland) | Data Insights / Contextual Marketing | Smarties X | Finalist |
Destination Aranya | Louis Vuitton | LVMH | Mindshare | China (Mainland) | Best in Show, Brand Experience, Customer (CX) / User Experience (UX) & Design, Product and / or Service Launch | Smarties X | Gold, Silver (2) |
Propelling Restaurants to Stardom | KangShiFu | Master Kong | Mindshare | China (Mainland) | Cross Digital Media Marketing, Social Media Marketing | Smarties X | Gold, Silver |
See My Skin | Vaseline | Unilever | Mindshare | USA | Brand Purpose / Activism, Social Impact Marketing | Smarties X | Bronze, Finalist |
Shoppable Walmart Hub | Castrol | BP | Mindshare | USA | Integrated Ecommerce Innovation | Smarties X | Gold |
Floorcare – Sorry for your inconvenience | Sunlight | Unilever | Mindshare | Vietnam | Social Media Marketing | Smarties X | Bronze |
Sunquick FoodPanda Mixologists | Sunquick | CO-RO | Mindshare | Malaysia | Small Budget, Big Impact | Smarties X | Gold |
Surf Sisters - Unlocking Mekong Delta | Surf | Unilever | Mindshare | Vietnam | Social Messaging / Chat Apps / Text Messaging | Smarties X | Bronze |
The Best Pink Care Reminder | Dove | Unilever | Mindshare | Vietnam | Contextual Targeting, Social Impact Marketing | Smarties X | Gold, Finalist |
The Power of Authenticity | Simple | Unilever | Mindshare | Vietnam | Performance Marketing | Smarties X | Finalist |
The UV Alarmer | Vaseline | Unilever | Mindshare | Vietnam | Digital Out-of-Home (DOOH) | Smarties X | Gold |
WHEN WAS THE LAST TIME YOU MET A DENTIST? | P/S | Unilever | Mindshare | Vietnam | Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging | Smarties X | Silver (3) |
Football Farewell: Letters to Our Legends | Yili | Yili Group | Mindshare | China (Mainland) | Cross Digital Media Marketing | Smarties X | Finalist |
#StandUpToJewishHate | Foundation to Combat Antisemitism | Foundation to Combat Antisemitism | Mindshare | USA | North America Best in Show, Brand Purpose / Activism, Social Impact Marketing, Omnichannel Marketing | Smarties North America | Gold (3) |
#TurnYourBack | Dove | Unilever | Mindshare | USA | Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing | Smarties North America | Silver, Bronze (2) |
“Mess Free Hero” | Old El Paso | General Mills | Mindshare | USA | Product and / or Service Launch | Smarties North America | Gold |
Impact Index | Tyson | Tyson Foods | Mindshare | USA | Data Insights / Contextual Marketing | Smarties North America | Bronze |
Let Your Sole Out | Gushers | General Mills | Mindshare | USA | Spatial / AR / VR / NFT / Metaverse Tech | Smarties North America | Silver |
ReTok Shop | Nature Valley | General Mills | Mindshare | USA | Social Media Marketing | Smarties North America | Bronze |
Shoppable Walmart Hub | Castrol | BP | Mindshare | USA | Integrated Ecommerce Innovation | Smarties North America | Gold |
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles | Clear | Unilever | Mindshare | China (Mainland) | Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze |
Colonel KI’s Collector Cards | KFC | Yum! Brands | Mindshare | China (Mainland) | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze (2) |
Dirt For Good (China) | OMO | Unilever | Mindshare | China (Mainland) | Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Silver, Bronze |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China (Mainland) | Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content | Smarties China | Gold, Silver, Bronze |
Powerful without Sugar | KangShiFu | Master Kong | Mindshare | China (Mainland) | Brand Awareness/Experience Improvement/Product or Service Launch, 'Consumer Experience, 'Social E-commerce | Smarties China | Silver, Bronze (2) |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China (Mainland) | Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold (2) |
Rural Revitalization Campaign | Yili Guliduo | Yili Group | Mindshare | China (Mainland) | Sustainable marketing | Smarties China | Gold |
Vim Black for Men | Vim | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding | Smarties APAC | Silver, Finalist |
Vim Black for Men | Vim | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing | Smarties India | Silver, Bronze, Finalist |
Take the wrinkles out of your life | Molto | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Gold |
Feast Pop - A.R. Mouth Detection Game | Wall's | Unilever | Mindshare | Indonesia | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Indonesia | Bronze, Finalist |
Kentucky Town Cape Town | KFC | Yum! Brands | Mindshare | South Africa | Geo Targeting | Smarties South Africa | Finalist |
Shyft Global Money App | Standard Bank | Standard Bank | Mindshare | South Africa | Lead Generation | Smarties South Africa | Silver |