Top Agency Networks Global 2025
GroupM
Overall rank
#12
Points
479.5
Awards won
20
Finalists
30
Best in Show
0
Gold
5
Silver
11
Bronze
4
Finalist
30
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 3 YEARS, 1 PURPOSE: CARING FOR THE P.A.I.D. YOUTH | La Vie Water | Nestle | OpenMind | Vietnam | Diversity and Inclusive Excellence | Smarties APAC | Finalist |
| A REGENERATIVE EXPERIENCE TO LIVE, FEEL, PRACTICE | La Vie Water | Nestle | OpenMind | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Bronze |
| BEYOND WORDS: A PERSONALIZED NATURE REGENERATION | La Vie Water | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Innovative Use of AI in Advertising | Smarties APAC | Finalist (2) |
| Game On: Domino's Authentic Integration into India | Domino's Pizza | Domino's Pizza | OpenMind | India | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| GrabAds X BEAR BRAND: Fuel for Dragon Warriors | Bear Brand | Nestle | OpenMind | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| MAKE MENTAL HEALTH SOCIAL THROUGH MEANINGFUL HUMOR | La Vie Water | Nestle | OpenMind | Vietnam | Social Media Marketing | Smarties APAC | Silver |
| MILO – Pride of the Nation Started from the Names | Milo | Nestle | OpenMind | Vietnam | Brand Purpose / Activism | Smarties APAC | Gold |
| MILO A2 COOLING MILK – THE BEST OF BOTH WORLDS | Milo | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Smarties APAC | Finalist |
| NAN SupremePro: The Trusted Expert in Mom's Pocket | NAN | Nestle | OpenMind | Vietnam | Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Silver (2) |
| 70 Days of Coffee Bonus | Nescafe | Nestle | OpenMind | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
| Coffee Concentrate: The Skipphin Culture | Nescafe | Nestle | OpenMind | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Silver |
| 'SHARING LUCK - RECEIVING GROWTH' Powered by AI | Nestle | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Turning Moms' Sound of Love into Market Leadership | Nestle | Nestle | OpenMind | Vietnam | Integrated E-commerce Innovation & Live Streaming | Smarties APAC | Finalist |
| Cussons: First song for your baby | Cussons Baby | PZ Cussons | OpenMind | Indonesia | Future Forward Technology Marketing | Innovative Use of AI in Advertising | Smarties Indonesia | Silver (2) |
| Unilever FIN: Turning Tension Into Attention | Royco | Unilever | The Goat Agency | Indonesia | Personalization | Smarties Indonesia | Finalist |
| WYETH S-26: #SemuaBisaJadiHebat | Wyeth Nutrition | Nestle | OpenMind | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
| WYETH S-26: Hacking Double Dates | Wyeth Nutrition | Nestle | OpenMind | Indonesia | Small Budget, Big Impact | Smarties Indonesia | Finalist |
| BEYOND WORDS: A PERSONALIZED NATURE REGENERATION | La Vie Water | Nestle | OpenMind | Vietnam | Data Insights / Contextual Marketing | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties Vietnam | Gold, Silver, Finalist |
| MILO – Pride of the Nation Started from the Names | Milo | Nestle | OpenMind | Vietnam | Social Impact Marketing | Smarties Vietnam | Finalist |
| NAN SupremePro: The Trusted Expert in Mom's Pocket | NAN | Nestle | OpenMind | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Finalist |
| 'SHARING LUCK - RECEIVING GROWTH' Powered by AI | Nestle | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Gold |
| Gisingin ang Mundo (Awaken your World) | Nescafe | Nestle | OpenMind | Philippines | Product and / or Service Launch | Smarties Philippines | Finalist |
| Go4More: Moms Nurture Gifted Kids Through TikTok | Promil | Nestle | OpenMind | Philippines | Social Media Marketing | Smarties Philippines | Finalist |
| Koko Krunch Gamified Tilt, Serve and Toss | Koko Krunch | Nestle | OpenMind | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Bronze |
| Maggi Kari DCO Weather + Mini Game | Maggi | Nestle | OpenMind | Philippines | Future Forward Technology Marketing | Personalization | Smarties Philippines | Finalist (2) |
| Mujigae: Batang May Laban | Bonakid | Nestle | OpenMind | Philippines | Creator / Influencer / Celebrity Marketing | Brand Purpose / Activism | Smarties Philippines | Bronze, Finalist |
| Nescafe Run and Collect Min Game | Nescafe | Nestle | OpenMind | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Finalist |
| Unleashing the Ascenda Effect with AI Targeting | Ascenda Kid | Nestle | OpenMind | Philippines | AI-Powered Audience Engagement | Smarties Philippines | Finalist |
| KitKat “Have a Break and Go for Love” campaign | KitKat | Nestle | OpenMind | Thailand | Social Media Marketing | Smarties Thailand | Gold |
| NESCAFÉ BLEND AND BREW: Aroi Tum Tueng | Nescafe | Nestle | OpenMind | Thailand | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Thailand | Silver (2), Bronze |
| Last Click do Mundo Físico | Nestle | Nestle | WMS | Brazil | Marketing Omnicanal (Omnichannel Marketing) | O2O / Retail Media / Canais de venda inovadores e tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Smarties Brazil | Finalist (2) |
| 3 YEARS, 1 PURPOSE: LA VIE FOR MENTAL WELLBEING | La Vie Water | Nestle | OpenMind | Vietnam | Brand Purpose / Activism | Smarties X | Finalist |
| 3 YEARS, 1 PURPOSE: LA VIE PIONEERING REGENERATION | La Vie Water | Nestle | OpenMind | Vietnam | Social Impact Marketing | Smarties X | Gold |
| A REGENERATIVE EXPERIENCE TO LIVE, FEEL, PRACTICE | La Vie Water | Nestle | OpenMind | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties X | Finalist |
| BEYOND WORDS: A PERSONALIZED NATURE REGENERATION | La Vie Water | Nestle | OpenMind | Vietnam | Personalization | Real Time Marketing | AI-Driven Creative Excellence | Smarties X | Silver, Finalist (2) |
| Game On: Domino's Authentic Integration into India | Domino's Pizza | Domino's Pizza | OpenMind | India | Gaming, Gamification & E-Sports | Smarties X | Finalist |
| MAKE MENTAL HEALTH SOCIAL THROUGH MEANINGFUL HUMOR | La Vie Water | Nestle | OpenMind | Vietnam | Social Media Marketing | Smarties X | Silver |
| WHERE EACH ADS SPARKS NATURE REGENERATION | Nestlé Waters | Nestle | OpenMind | Vietnam | Omnichannel Marketing | Smarties X | Finalist |