| Overall Rank: | 1 |
| Points: | 2893.0 |
| Awards Won: | 216 |
| Finalist(s) Achieved: | 197 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 62 |
| Silver(s) Won: | 78 |
| Bronze(s) Won: | 76 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
100 Girls, 100 Kinds of Beauty | Dove | Unilever | Mindshare | China (Mainland) | Short or Long Form Video, Omnichannel Marketing | Smarties APAC | Silver, Bronze |
KPL Player Cards Launch | Clear | Unilever | Mindshare | China (Mainland) | Integrated Ecommerce Innovation | Smarties APAC | Gold |
Do the #RexonaFirstDayVibe | Rexona | Unilever | Mindshare | Philippines | Instant Impact / Promotion | Smarties APAC | Finalist |
Vim Black for Men | Vim | Unilever | MullenLowe Lintas | India | Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding | Smarties APAC | Silver, Finalist |
Banh Mi Takeover | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact Marketing | Smarties APAC | Finalist |
Lighting up your world with Sunlight enabled by Grivy x Mindshare | Sunlight | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance | Pepsodent | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties APAC | Finalist |
The Power of Authenticity | Simple | Unilever | Mindshare | Vietnam | Instant Impact / Promotion | Smarties APAC | Finalist |
Stop The Beauty Test | Dove | Unilever | Mindshare | India | Diversity & Inclusion | Smarties APAC | Silver |
Women are made for more | Sunlight | Unilever | Mindshare | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Finalist |
The UV Alarmer | Vaseline | Unilever | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Silver |
Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Social Impact Marketing, Real Time Marketing, Personalisation | Smarties APAC | Gold (2), Finalist |
Trixy CineGame - 3 Layers of Fun | Kwality Wall's | Unilever | Mindshare | India | Experimental / Innovation Technology | Smarties APAC | Finalist |
Dynamic Audio Campaign | CreamSilk | Unilever | Mindshare | Philippines | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |
Sales Rep of the Year! | Shikhar | Unilever | Mindshare | India | Live (Streaming) E-commerce | Smarties APAC | Gold |
WHEN WAS THE LAST TIME YOU MET A DENTIST? | P/S | Unilever | Mindshare | Vietnam | Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic | Smarties APAC | Silver (2), Finalist (3) |
Vim Black for Men | Vim | Unilever | MullenLowe Lintas | India | Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing | Smarties India | Silver, Bronze, Finalist |
Stop The Beauty Test | Dove | Unilever | Mindshare | India | Diversity & Inclusion | Smarties India | Gold |
Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Real Time Marketing, Social Impact Marketing, Brand Experience | Smarties India | Silver, Finalist (2) |
Sales Rep of the Year! | Shikhar | Unilever | Mindshare | India | Live (Streaming) E-commerce | Smarties India | Gold |
When Lakme 'winged it' with Ankush | Lakmé | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing | Smarties India | Bronze |
#MoltoPemersatuPasutri | Molto | Unilever | Mindshare | Indonesia | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver, Finalist |
Bango x Love Caca - Indonesia's First Virtual Influencer | Bango | Unilever | Mindshare | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech | Smarties Indonesia | Finalist |
Breaking Barriers for Movement | Rexona | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Finalist |
Bruntusan Gone, Hijab On | Pond's | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Gold |
Building Stronger roots in the Holy Month | Lifebuoy | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Gold |
Empowering Movement Through Inclusion | Rexona | Unilever | Mindshare | Indonesia | Diversity & Inclusion | Smarties Indonesia | Finalist |
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing, Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Gold, Silver |
EUDG #SetiapUBeriKebaikan Campaign | Unilever | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Bronze |
Feast Pop Hijacks the World Cup | Wall's | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Bronze |
Magnum Opus | Magnum | Unilever | Mindshare | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women | Vaseline | Unilever | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video | Smarties Indonesia | Finalist (2) |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress | Clear | Unilever | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing | Smarties Indonesia | Bronze (2), Finalist |
No Stress when it's CLEAR | Clear | Unilever | Mindshare | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
Royco Nutrimenu : Eat for Good | Royco | Unilever | Mindshare | Indonesia | Programmatic | Smarties Indonesia | Finalist |
Smelling Good vs. Looking Good: AXE's Mini Market Promotions | AXE | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Silver |
Spreading Love, Creating Impact: The 'Speak Up for Love' Story | Closeup | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Gold |
Conditioning the Nation | Sunsilk | Unilever | Mindshare | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
Take the wrinkles out of your life | Molto | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Gold |
Voice to CLEAR Your Head | Clear | Unilever | Mindshare | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Finalist |
30th Anniversary - #Wall'sHappyJingle | Wall's | Unilever | Mindshare | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Silver |
Feast Pop - A.R. Mouth Detection Game | Wall's | Unilever | POKKT | Indonesia | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Indonesia | Bronze, Finalist |
KOL-Powered Immersive Shopping Experience | Tresemme | Unilever | Mindshare | Philippines | Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Philippines | Gold, Silver, Finalist |
Man at His Best | AXE | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Finalist |
Best-Ever Summer: making Revenge Travel possible through social entertainment | Sunsilk | Unilever | Mindshare | Philippines | Social Media Marketing | Smarties Philippines | Finalist |
Do the #RexonaFirstDayVibe | Rexona | Unilever | Mindshare | Philippines | Short or Long Form Video, Instant Impact / Promotion | Smarties Philippines | Silver, Finalist |
Empowering Young Filipino Changemakers to Get Dirty for Good | Breeze | Unilever | Mindshare | Philippines | Brand Purpose / Activism | Smarties Philippines | Bronze |
Empowers Modern Filipinas to be their Best | CreamSilk | Unilever | Mindshare | Philippines | Instant Impact / Promotion, Product and / or Service Launch | Smarties Philippines | Silver, Bronze |
Create Your Own Tinola Adventure | Knorr | Unilever | Mindshare | Philippines | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Silver |
Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills | Knorr | Unilever | Mindshare | Philippines | Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design | Smarties Philippines | Gold, Silver |
#BringYourClayGame from Gaming to Grooming | Master | Unilever | Mindshare | Philippines | Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Philippines | Bronze (2), Finalist |
Panacea Red AR Filter | Pond's | Unilever | Mindshare | Philippines | Programmatic, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Philippines | Finalist (2) |
Personalization with Pond's | Pond's | Unilever | Mindshare | Philippines | Cross Digital Media Marketing | Smarties Philippines | Finalist |
Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards | Surf | Unilever | Mindshare | Philippines | Instant Impact / Promotion | Smarties Philippines | Silver |
Live Streamer Collaboration: “From One Wise Mom to Another | Surf | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Gold |
Survival of the Freshest | Rexona | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Finalist |
The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic | Selecta | Unilever | Mindshare | Philippines | Brand Purpose / Activism | Smarties Philippines | Bronze |
Dynamic Audio Campaign | CreamSilk | Unilever | Mindshare | Philippines | Personalisation | Smarties Philippines | Silver |
#Lethergrow | Dove | Unilever | Mindshare | Thailand | Brand Purpose / Activism, Social Impact Marketing | Smarties Thailand | Gold, Silver |
Dirt Run Battle | Breeze | Unilever | Mindshare | Thailand | Brand Experience, Brand Purpose / Activism | Smarties Thailand | Finalist (2) |
Triple Gluta Serum x Miss Grand Thailand | Pond's | Unilever | Mindshare | Thailand | Brand Experience, Creator / Influencer / Celebrity Marketing | Smarties Thailand | Gold, Silver |
#rootcareforhairloss | Clear | Unilever | MullenLowe | Turkey | Creator / Influencer / Celebrity Marketing | Smarties EMEA | Bronze |
Axe X Murda Klip | AXE | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties EMEA | Silver |
Be fearless | Clear | Unilever | MullenLowe | Turkey | Social Impact Marketing, Diversity & Inclusion, Brand Purpose / Activism | Smarties EMEA | Gold, Silver, Bronze |
Beautiful in Everyway | Dove | Unilever | MullenLowe | Turkey | Brand Experience, Product and / or Service Launch, Short or Long Form Video | Smarties EMEA | Finalist (3) |
Beautiful When Clean Project | Cif | Unilever | Sobraz | Turkey | Brand Purpose / Activism | Smarties EMEA | Gold |
Beyond Dreams | Magnum | Unilever | MullenLowe | Turkey | Short or Long Form Video | Smarties EMEA | Bronze |
Bringing Home Care Audience to TikTok: #CleanTok | Cif | Unilever | PHD | Turkey | Social Media Marketing | Smarties EMEA | Finalist |
Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | PHD | Turkey | Social / Influencer Commerce | Smarties EMEA | Finalist |
Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties EMEA | Finalist |
Color Came With Yumos | Yumo? | Unilever | PHD | Turkey | Omnichannel Marketing | Smarties EMEA | Finalist |
Cream Spray Ultra Degreaser Lemon | Cif | Unilever | MullenLowe | Turkey | Brand Experience, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch | Smarties EMEA | Silver (2), Finalist |
Dirt For Good | OMO | Unilever | Sobraz | Turkey | Social Impact Marketing | Smarties EMEA | Finalist |
Social Experiment Video | Domestos | Unilever | Sobraz | Turkey | Social Impact Marketing | Smarties EMEA | Finalist |
World Ice Cream Day | Algida | Unilever | Pixiu Digital | Turkey | Co-branded Marketing, Social Messaging / Chat Apps / Text Messaging, Instant Impact / Promotion, Personalisation, Experimental / Innovation Technology | Smarties EMEA | Gold (2), Silver, Bronze, Finalist |
Generative AI Based Solidarity Monument | Elidor | Unilever | RealWorks | Turkey | Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing | Smarties EMEA | Bronze, Finalist (3) |
F?sssT?k | AXE | Unilever | MullenLowe | Turkey | Audio / Voice / Sonic Branding, Short or Long Form Video | Smarties EMEA | Gold, Silver |
Heart Warming Outdoor | Knorr | Unilever | MullenLowe | Turkey | Experimental / Innovation Technology | Smarties EMEA | Finalist |
Love Star | Cornetto | Unilever | PHD | Turkey | Experimental / Innovation Technology | Smarties EMEA | Finalist |
Make Permanent Peony Scent Last | Yumo? | Unilever | Wunderman Thompson | Turkey | Contextual and Geo Targeting, Digital Out-of-Home (DOOH) | Smarties EMEA | Finalist (2) |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach | Unilever | Unilever | PHD | Turkey | Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation | Smarties EMEA | Silver, Finalist (2) |
Maximum Hygiene In Kitchen | Domestos | Unilever | MullenLowe | Turkey | Short or Long Form Video | Smarties EMEA | Finalist |
Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Data Insights / Contextual Marketing, Performance Marketing, Customer (CX) / User Experience (UX) & Design | Smarties EMEA | Finalist (3) |
Re-Launch Campaign | Rexona | Unilever | PunchBBDO | Turkey | Brand Experience, Omnichannel Marketing | Smarties EMEA | Silver, Finalist |
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. | Signal | Unilever | PHD | Turkey | Omnichannel Marketing, Real Time Marketing | Smarties EMEA | Bronze, Finalist |
We Have a Promise To Schools Until The Last Drop | Domestos | Unilever | Zon Project Management | Turkey | Brand Purpose / Activism, Product and / or Service Launch | Smarties EMEA | Finalist (2) |
Squad Goals! | Sunsilk | Unilever | PHD | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties EMEA | Finalist |
The Grillmasters Are Hitting the Field | Cif | Unilever | Turkey | Social / Influencer Commerce, Small Budget, Big Impact | Smarties EMEA | Gold, Bronze | |
Welcome To Womanhood | Dove | Unilever | PHD | United Arab Emirates | Social Impact Marketing | Smarties EMEA | Finalist |
WHO WOULD THROW AWAY A BRAND NEW SLIDE? | OMO | Unilever | RealWorks | Turkey | Spatial / AR / VR / NFT / Metaverse Tech, Cross Digital Media Marketing | Smarties EMEA | Bronze, Finalist |
AXE Would Suit Him the Best | AXE | Unilever | MullenLowe | Turkey | Instant Impact / Promotion, Data Insights / Contextual Marketing | Smarties EMEA | Finalist (2) |
Chatbot | Yumo? | Unilever | PHD | Turkey | Social Messaging / Chat Apps / Text Messaging | Smarties EMEA | Finalist |
There is No Better | Yumo? | Unilever | Wunderman Thompson | Turkey | Omnichannel Marketing, Personalisation, Real Time Marketing, Digital Out-of-Home (DOOH), Experimental / Innovation Technology | Smarties EMEA | Gold (2), Bronze (2), Finalist |
Sing my Recipe | Knorr | Unilever | PHD | Germany | Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding | Smarties Germany | Gold (2), Silver, Finalist |
The Taste of Brandformance | Ben & Jerry's | Unilever | PHD | Germany | Product and / or Service Launch | Smarties Germany | Bronze |
#rootcareforhairloss | Clear | Unilever | MullenLowe | Turkey | Product and / or Service Launch, Social Media Marketing | Smarties Turkey | Finalist (2) |
#CleanWhenBeautiful - The Goodness of Cleanliness | Cif | Unilever | Zon Project Management | Turkey | Sustainability, Brand Purpose / Activism, Social Impact Marketing | Smarties Turkey | Bronze, Finalist (2) |
Win With Algida Promo | Algida | Unilever | PHD | Turkey | Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch | Smarties Turkey | Finalist (3) |
AXE Would Suit Him the Best | AXE | Unilever | MullenLowe | Turkey | Data Insights / Contextual Marketing, Instant Impact / Promotion | Smarties Turkey | Silver (2) |
Axe X Murda Klip | AXE | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Bronze |
Be fearless | Clear | Unilever | MullenLowe | Turkey | Social Impact Marketing, Product and / or Service Launch, Diversity & Inclusion | Smarties Turkey | Silver (2), Bronze |
Beautiful in Everyway | Dove | Unilever | MullenLowe | Turkey | Short or Long Form Video, Product and / or Service Launch, Brand Experience | Smarties Turkey | Silver, Bronze, Finalist |
Beautiful When Clean Project | Cif | Unilever | Sobraz | Turkey | Brand Purpose / Activism | Smarties Turkey | Finalist |
Beyond Dreams | Magnum | Unilever | MullenLowe | Turkey | Instant Impact / Promotion, Short or Long Form Video | Smarties Turkey | Finalist (2) |
Boom Boom Gold | Algida | Unilever | STANDBY | Turkey | Brand Experience, Omnichannel Marketing | Smarties Turkey | Silver, Finalist |
Bringing Home Care Audience to TikTok: #CleanTok | Cif | Unilever | PHD | Turkey | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Turkey | Bronze, Finalist |
Cream Spray Ultra Degreaser Lemon | Cif | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
Mackolik App Hack | Cif | Unilever | PHD | Turkey | Real Time Marketing | Smarties Turkey | Bronze |
Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Bronze |
Co-Branding Partnership Magic: Magnum Mini's Omni Success | Magnum | Unilever | PHD | Turkey | Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Turkey | Silver, Finalist |
Color Came With Yumos | Yumo? | Unilever | PHD | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
Love Star | Cornetto | Unilever | STANDBY | Turkey | Social Messaging / Chat Apps / Text Messaging | Smarties Turkey | Finalist |
Truth or Dare? | Cornetto | Unilever | STANDBY | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist |
Social Experiment Video | Domestos | Unilever | Sobraz | Turkey | Social Impact Marketing | Smarties Turkey | Silver |
World Ice Cream Day | Algida | Unilever | Pixiu Digital | Turkey | Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Instant Impact / Promotion, Personalisation | Smarties Turkey | Bronze (2), Finalist (2) |
Generative AI Based Solidarity Monument | Elidor | Unilever | RealWorks | Turkey | Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A | Smarties Turkey | Gold (3), Silver, Finalist (5) |
F?sssT?k | AXE | Unilever | MullenLowe | Turkey | Creator / Influencer / Celebrity Marketing, Social Media Marketing, Brand Experience, Brand Experience, Short or Long Form Video | Smarties Turkey | Silver (2), Finalist (3) |
Gold Selection Golden Hour | Carte D'Or | Unilever | Pixiu Digital | Turkey | Social / Influencer Commerce, Live (Streaming) E-commerce | Smarties Turkey | Silver, Finalist |
Heart Warming Outdoor | Knorr | Unilever | MullenLowe | Turkey | Experimental / Innovation Technology, Brand Experience | Smarties Turkey | Bronze, Finalist |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach | Unilever | Unilever | PHD | Turkey | Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce | Smarties Turkey | Silver, Bronze (2), Finalist |
Maximum Hygiene In Kitchen | Domestos | Unilever | MullenLowe | Turkey | Short or Long Form Video | Smarties Turkey | Finalist |
Influencer Marketing Focused on Audience | Magnum | Unilever | Humanz | Turkey | Social / Influencer Commerce, Data Insights / Contextual Marketing | Smarties Turkey | Bronze, Finalist |
Dirt For Good | OMO | Unilever | Sobraz | Turkey | Brand Purpose / Activism, Social Impact Marketing | Smarties Turkey | Bronze, Finalist |
Pleasure is always on | Magnum | Unilever | Golin | Turkey | Short or Long Form Video | Smarties Turkey | Finalist |
Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Data Insights / Contextual Marketing, Performance Marketing | Smarties Turkey | Gold, Finalist |
Re-Launch Campaign | Rexona | Unilever | PunchBBDO | Turkey | Omnichannel Marketing, Omnichannel Marketing | Smarties Turkey | Finalist (2) |
Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win | Nogger | Unilever | PHD | Turkey | Integrated Ecommerce Innovation | Smarties Turkey | Silver |
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. | Signal | Unilever | PHD | Turkey | Real Time Marketing | Smarties Turkey | Gold |
We Have a Promise To Schools Until The Last Drop | Domestos | Unilever | Zon Project Management | Turkey | Brand Purpose / Activism, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist |
The Grillmasters Are Hitting the Field | Cif | Unilever | Turkey | Real Time Marketing, Small Budget, Big Impact, Social / Influencer Commerce, Social Media Marketing | Smarties Turkey | Silver (3), Finalist | |
1st Party Data Efficiency | Unilever | Unilever | PHD | Turkey | Data Insights / Contextual Marketing | Smarties Turkey | Bronze |
Up in to Clouds Shower Experience | Dove | Unilever | RealWorks | Turkey | Product and / or Service Launch | Smarties Turkey | Bronze |
We Have Our Own Way | Algida | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Finalist |
WHO WOULD THROW AWAY A BRAND NEW SLIDE? | OMO | Unilever | RealWorks | Turkey | Cross Digital Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Turkey | Bronze, Finalist |
There is No Better | Yumo? | Unilever | Wunderman Thompson | Turkey | Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing | Smarties Turkey | Gold (4), Bronze, Finalist (3) |
#TurnYourBack | Dove | Unilever | Mindshare | USA | Brand Purpose / Activism, Social Impact Marketing | Smarties X | Gold (2) |
100 Girls, 100 Kinds of Beauty | Dove | Unilever | Mindshare | China (Mainland) | Short or Long Form Video, Omnichannel Marketing | Smarties X | Gold (2) |
ATELIER GELARTO HACK THE MOVIE | Atelier Gelarto | Unilever | Pixiu Digital | Turkey | Instant Impact / Promotion, Small Budget, Big Impact | Smarties X | Bronze, Finalist |
Be fearless | Clear | Unilever | MullenLowe | Turkey | Brand Purpose / Activism | Smarties X | Finalist |
Beautiful When Clean Project | Cif | Unilever | Sobraz | Turkey | Brand Purpose / Activism | Smarties X | Silver |
Gold Selection Golden Hour | Carte D'Or | Unilever | Pixiu Digital | Turkey | Live (Streaming) E-commerce | Smarties X | Bronze |
Cream Spray Ultra Degreaser Lemon | Cif | Unilever | MullenLowe | Turkey | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | PHD | Turkey | Social / Influencer Commerce | Smarties X | Finalist |
Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties X | Finalist |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress | Clear | Unilever | Mindshare | Indonesia | Digital Out-of-Home (DOOH) | Smarties X | Silver |
KPL Player Cards Launch | Clear | Unilever | Mindshare | China (Mainland) | Creator / Influencer / Celebrity Marketing, Gaming, Gamification & E-Sports, Product and / or Service Launch, Live (Streaming) E-commerce | Smarties X | Gold, Silver, Bronze, Finalist |
Love Star | Cornetto | Unilever | STANDBY | Turkey | Social Messaging / Chat Apps / Text Messaging | Smarties X | Finalist |
World Ice Cream Day | Algida | Unilever | Pixiu Digital | Turkey | Co-branded Marketing, Experimental / Innovation Technology, Personalisation | Smarties X | Finalist (3) |
Generative AI Based Solidarity Monument | Elidor | Unilever | RealWorks | Turkey | Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing | Smarties X | Bronze, Finalist (4) |
Pride - The Discrimination Removal | Lifebuoy | Unilever | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties X | Bronze |
Tet 2022 - The Safe Ticket Home | Lifebuoy | Unilever | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting | Smarties X | Silver, Bronze |
Nicknames | Cif | Unilever | SOKO | Brazil | Digital Out-of-Home (DOOH), Creator / Influencer / Celebrity Marketing, Product and / or Service Launch | Smarties X | Gold, Silver, Finalist |
Pleasure is always on | Magnum | Unilever | Golin | Turkey | Social / Influencer Commerce | Smarties X | Bronze |
Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Performance Marketing | Smarties X | Bronze |
See My Skin | Vaseline | Unilever | Mindshare | USA | Brand Purpose / Activism, Social Impact Marketing | Smarties X | Bronze, Finalist |
We Have a Promise To Schools Until The Last Drop | Domestos | Unilever | Zon Project Management | Turkey | Sustainability, Product and / or Service Launch | Smarties X | Finalist (2) |
Floorcare – Sorry for your inconvenience | Sunlight | Unilever | Mindshare | Vietnam | Social Media Marketing | Smarties X | Bronze |
Surf Sisters - Unlocking Mekong Delta | Surf | Unilever | Mindshare | Vietnam | Social Messaging / Chat Apps / Text Messaging | Smarties X | Bronze |
The Best Pink Care Reminder | Dove | Unilever | Mindshare | Vietnam | Contextual Targeting, Social Impact Marketing | Smarties X | Gold, Finalist |
The Grillmasters Are Hitting the Field | Cif | Unilever | Turkey | Real Time Marketing, Social / Influencer Commerce, Social / Influencer Commerce | Smarties X | Silver, Finalist (2) | |
The Power of Authenticity | Simple | Unilever | Mindshare | Vietnam | Performance Marketing | Smarties X | Finalist |
The UV Alarmer | Vaseline | Unilever | Mindshare | Vietnam | Digital Out-of-Home (DOOH) | Smarties X | Gold |
Vim Black for Men | Vim | Unilever | MullenLowe Lintas | India | Creator / Influencer / Celebrity Marketing, Social Media Marketing | Smarties X | Bronze, Finalist |
WHEN WAS THE LAST TIME YOU MET A DENTIST? | P/S | Unilever | Mindshare | Vietnam | Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging | Smarties X | Silver (3) |
#TurnYourBack | Dove | Unilever | Mindshare | USA | Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing | Smarties North America | Silver, Bronze (2) |
+GENTE | Unilever | Unilever | Argentina | Diversidad e Inclusión (D&I) | Smarties Hispanic LATAM | Finalist | |
Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated | Cif | Unilever | Matterkind | Argentina | Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro) | Smarties Hispanic LATAM | Finalist |
Nicknames | Cif | Unilever | SOKO | Brazil | Integração de Plataformas & DOOH (Cross Platform & DOOH), Marketing de influenciadores e criadores (Creators/ Influence Marketing) | Smarties Brazil | Silver, Finalist |
OMO Mother's Day | OMO | Unilever | SOKO | Brazil | Tecnologias Facilitadoras (Enabling Technologies) | Smarties Brazil | Finalist |
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles | Clear | Unilever | Mindshare | China (Mainland) | Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze |
Dirt For Good (China) | OMO | Unilever | Mindshare | China (Mainland) | Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Silver, Bronze |
Remedy Recipes | Unilever Food Solutions / Knorr | Unilever | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms | Smarties China | Gold (2) |
Vim Black for Men | Vim | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding | Smarties APAC | Silver, Finalist |
Lighting up your world with Sunlight enabled by Grivy x Mindshare | Sunlight | Unilever | Grivy | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance | Pepsodent | Unilever | InMobi | Glance | Indonesia | Brand Purpose / Activism | Smarties APAC | Finalist |
Dynamic Audio Campaign | CreamSilk | Unilever | Spotify Advertising | Philippines | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |
Vim Black for Men | Vim | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing | Smarties India | Silver, Bronze, Finalist |
#MoltoPemersatuPasutri | Molto | Unilever | AnyMind Group | Indonesia | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver, Finalist |
Bruntusan Gone, Hijab On | Pond's | Unilever | Hybrid | Indonesia | Real Time Marketing | Smarties Indonesia | Gold |
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang | Pepsodent | Unilever | InMobi | Glance | Indonesia | Social Impact Marketing, Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Gold, Silver |
EUDG #SetiapUBeriKebaikan Campaign | Unilever | Unilever | Silverpush | Indonesia | Social Impact Marketing | Smarties Indonesia | Bronze |
Feast Pop Hijacks the World Cup | Wall's | Unilever | Silverpush | Indonesia | Real Time Marketing | Smarties Indonesia | Bronze |
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women | Vaseline | Unilever | Digital Turbine | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video | Smarties Indonesia | Finalist (2) |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress | Clear | Unilever | Digital Turbine | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing | Smarties Indonesia | Bronze (2), Finalist |
Voice to CLEAR Your Head | Clear | Unilever | The Trade Desk | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Finalist |
Empowers Modern Filipinas to be their Best | CreamSilk | Unilever | InMobi | Philippines | Instant Impact / Promotion, Product and / or Service Launch | Smarties Philippines | Silver, Bronze |
Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills | Knorr | Unilever | Digital Turbine | Philippines | Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design | Smarties Philippines | Gold, Silver |
Panacea Red AR Filter | Pond's | Unilever | InMobi | Philippines | Programmatic, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Philippines | Finalist (2) |
Dynamic Audio Campaign | CreamSilk | Unilever | Spotify Advertising | Philippines | Personalisation | Smarties Philippines | Silver |
Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing | Smarties EMEA | Bronze, Finalist (3) |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach | Unilever | Unilever | Hepsiburada | Turkey | Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation | Smarties EMEA | Silver, Finalist (2) |
We Have a Promise To Schools Until The Last Drop | Domestos | Unilever | MullenLowe | Turkey | Brand Purpose / Activism, Product and / or Service Launch | Smarties EMEA | Finalist (2) |
Generative AI Based Solidarity Monument | Elidor | Unilever | Boomads | Turkey | Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A | Smarties Turkey | Gold (3), Silver, Finalist (5) |
Gold Selection Golden Hour | Carte D'Or | Unilever | Pixiu Digital | Turkey | Social / Influencer Commerce, Live (Streaming) E-commerce | Smarties Turkey | Silver, Finalist |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach | Unilever | Unilever | Hepsiburada | Turkey | Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce | Smarties Turkey | Silver, Bronze (2), Finalist |
We Have a Promise To Schools Until The Last Drop | Domestos | Unilever | MullenLowe | Turkey | Brand Purpose / Activism, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist |
There is No Better | Yumo? | Unilever | Boomads | Turkey | Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing | Smarties Turkey | Gold (4), Bronze, Finalist (3) |
Gold Selection Golden Hour | Carte D'Or | Unilever | Pixiu Digital | Turkey | Live (Streaming) E-commerce | Smarties X | Bronze |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress | Clear | Unilever | Digital Turbine | Indonesia | Digital Out-of-Home (DOOH) | Smarties X | Silver |
Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing | Smarties X | Bronze, Finalist (4) |
We Have a Promise To Schools Until The Last Drop | Domestos | Unilever | MullenLowe | Turkey | Sustainability, Product and / or Service Launch | Smarties X | Finalist (2) |
Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated | Cif | Unilever | Adsmovil | Argentina | Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro) | Smarties Hispanic LATAM | Finalist |
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles | Clear | Unilever | SMT | China (Mainland) | Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze |
Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A | Smarties Turkey | Gold (3), Silver, Finalist (5) |
Dynamic Audio Campaign | CreamSilk | Unilever | Wunderman Thompson | Philippines | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |
Take the wrinkles out of your life | Molto | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Gold |
Feast Pop - A.R. Mouth Detection Game | Wall's | Unilever | Mindshare | Indonesia | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Indonesia | Bronze, Finalist |
Dynamic Audio Campaign | CreamSilk | Unilever | Wunderman Thompson | Philippines | Personalisation | Smarties Philippines | Silver |
Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | MullenLowe | Turkey | Social / Influencer Commerce | Smarties EMEA | Finalist |
Sing my Recipe | Knorr | Unilever | GGH MullenLowe | Germany | Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding | Smarties Germany | Gold (2), Silver, Finalist |
Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | MullenLowe | Turkey | Social / Influencer Commerce | Smarties X | Finalist |
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles | Clear | Unilever | GroupM Circle | China (Mainland) | Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze |
Dirt For Good (China) | OMO | Unilever | UNITE | China (Mainland) | Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Silver, Bronze |
KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS | Knorrox | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |
Pints | Magnum | Unilever | Oliver South Africa | South Africa | Product / Service Launch | Smarties South Africa | Gold |
Driving Positive change in local Communities | Every U Does Good | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |