Top Advertisers Global 2025
Unilever
Overall rank
#1
Points
1056.2
Awards won
209
Finalists
157
Best in Show
4
Gold
45
Silver
76
Bronze
84
Finalist
157
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Bango: Where Food Meets K- Romance | Bango | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties APAC | Gold |
| Closeup - GenZ's Love Coach | Closeup | Unilever | Spark Foundry | Vietnam | Brand Experience | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Finalist (2) |
| Closeup Love Tunes | Closeup | Unilever | Mindshare | India | Personalization | Smarties APAC | Finalist |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | Brand Purpose / Activism | Social Impact Marketing | Smarties APAC | Silver, Bronze |
| Dove O2O: The Street is the New Store | Dove | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold |
| Dove O2O: The Street is the New Store | Dove | Unilever | Grivy | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold |
| How Housewives became the unexpected champions of | Hindustan Unilever | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Smarties APAC | Bronze |
| Knorr - Dare to Slurp | Knorr | Unilever | Mindshare | India | Future Forward Technology Marketing | Gaming, Gamification & E-Sports | Smarties APAC | Gold, Finalist |
| Lifebuoy Tết Vỗ Về–The Comforting Embrace of Home | Lifebuoy | Unilever | Spark Foundry | Vietnam | Brand Experience | Social Impact Marketing | Smarties APAC | Bronze, Finalist |
| Moti - Making Traditions Trend | Moti | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist |
| National Icons Become Neighborhood Champions | Lifebuoy | Unilever | Mindshare | Indonesia | Real Time Marketing | AI-Driven Creative Excellence | Smarties APAC | Silver (2) |
| National Icons Become Neighborhood Champions | Lifebuoy | Unilever | YMT ADS | Indonesia | Real Time Marketing | AI-Driven Creative Excellence | Smarties APAC | Silver (2) |
| Royco’s GenZ Revival:From Insecurity to Flavourful | Royco | Unilever | Mindshare | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties APAC | Bronze |
| Sunsilk #NoWashNoWasWas : Footstep to Clickstreams | Sunsilk | Unilever | Mindshare | Indonesia | Brand Experience | Smarties APAC | Bronze |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | Mindshare | Indonesia | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties APAC | Silver, Bronze |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | YMT Ads | Indonesia | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties APAC | Silver, Bronze |
| Wipol: Giving Voice to the Unseen Heroes | Wipol | Unilever | Mindshare | Indonesia | Diversity and Inclusive Excellence | Smarties APAC | Silver |
| Closeup Love Tunes | Closeup | Unilever | Mindshare | India | Personalization | Smarties India | Silver |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | AI-Driven Creative Excellence | Social Impact Marketing | Brand Purpose / Activism | Smarties India | Gold, Silver, Finalist |
| Future of Retail : Selfie to AI Video Ads | Shikar App | Unilever | Mindshare | India | Future Forward Technology Marketing | Personalization | Innovative Use of AI in Advertising | Smarties India | Bronze, Finalist (2) |
| Knorr - Dare to Slurp | Knorr | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Customer (CX) / User Experience (UX) & Design | Smarties India | Gold, Silver |
| Making fitness a habit with Lipton Green Tea | Lipton | Unilever | Mindshare | India | Data Insights / Contextual Marketing | Smarties India | Finalist |
| Moti - Making Traditions Trend | Moti | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties India | Silver (2) |
| Sphere of Sunlight | Sunlight | Unilever | Mindshare | India | Omnichannel Marketing | Smarties India | Bronze |
| #SekedarMengingatkan: Reminding Without Offending | Rexona | Unilever | Redcomm | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |
| AI Denta Scan: Turning Phones Into Dentists | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing | AI-Driven Creative Excellence | Smarties Indonesia | Gold, Finalist |
| CLEAR X GRAB: Scalp Science Meets The Street | Clear | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Finalist |
| How Sunlight Won Gold at the Kitchen Sink | Sunlight | Unilever | Mindshare | Indonesia | Data Insights / Contextual Marketing | Connected TV | Smarties Indonesia | Bronze, Finalist |
| How Sunlight Won Gold at the Kitchen Sink | Sunlight | Unilever | MarsX | Indonesia | Data Insights / Contextual Marketing | Connected TV | Smarties Indonesia | Bronze, Finalist |
| If My Skin Can, Yours Can | Vaseline | Unilever | VML | Indonesia | Diversity and Inclusive Excellence | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Gold, Silver |
| Lifebuoy Possessed Audiences. See why. | Lifebuoy | Unilever | Mindshare | Indonesia | Cross Digital Media Marketing | Product and / or Service Launch | Smarties Indonesia | Silver, Bronze |
| Lifebuoy: The 12th Player Wins. | Lifebuoy | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
| Lifebuoy's 'Brrr' Moment Reversed Crisis | Lifebuoy | Unilever | Mindshare | Indonesia | Product and / or Service Launch | Smarties Indonesia | Finalist |
| Pepsodent #BeraniUnjukGigi: Brush. Cheer. Win. | Pepsodent | Unilever | Mindshare | Indonesia | Future Forward Technology Marketing | Smarties Indonesia | Finalist |
| Pepsodent Sensitive: Turning Ngilu into Play | Pepsodent | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| POND'S Biome: Seamless Social Commerce Engine | Pond's | Unilever | Mindshare | Indonesia | Integrated E-commerce Innovation & Live Streaming | Smarties Indonesia | Bronze |
| POND'S Biome: Seamless Social Commerce Engine | Pond's | Unilever | AnyMind Group | Indonesia | Integrated E-commerce Innovation & Live Streaming | Smarties Indonesia | Bronze |
| Rexona Men Champions National Pride Through TimNas | Rexona | Unilever | OLIVER | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Bronze |
| Rinso #AdaNodaAdaCerita: Stains of Resilience | Rinso | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Silver |
| Rinso: A country built on Warungs | Rinso | Unilever | Mindshare | Indonesia | Social Impact Marketing | AI-Powered Audience Engagement | Smarties Indonesia | Silver, Finalist |
| Rinso: A country built on Warungs | Rinso | Unilever | YMT ADS | Indonesia | Social Impact Marketing | AI-Powered Audience Engagement | Smarties Indonesia | Silver, Finalist |
| Smarter Than Luck: Rexona’s AI Victory Play | Rexona | Unilever | Mindshare | Indonesia | AI-Powered Audience Engagement | Smarties Indonesia | Finalist |
| Soap to Soul: Lifebuoy's Legacy Revival | Lifebuoy | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Silver |
| Sunlight vs Whoosh:How a DishWash Won the Race | Sunlight | Unilever | Mindshare | Indonesia | Integrated E-commerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing | Smarties Indonesia | Gold, Silver, Finalist |
| Sunsilk #NoWashNoWasWas : Footstep to Clickstreams | Sunsilk | Unilever | Mindshare | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
| The Missing "H" in Ramadan by Pepsodent Herbal | Pepsodent | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Silver, Bronze |
| Unilever FIN: Turning Tension Into Attention | Royco | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Finalist |
| Unilever FIN: Turning Tension Into Attention | Royco | Unilever | The Goat Agency | Indonesia | Personalization | Smarties Indonesia | Finalist |
| Unilever FIN: Turning Tension Into Attention | Royco | Unilever | AnyMind Group | Indonesia | Personalization | Smarties Indonesia | Finalist |
| Vaseline Sunitizer | Vaseline | Unilever | VML | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Gold |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | VML | Indonesia | Social Media Marketing | Innovative Use of AI in Advertising | Future Forward Technology Marketing | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties Indonesia | Bronze (2), Finalist (3) |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | OLIVER | Indonesia | Social Media Marketing | Innovative Use of AI in Advertising | Future Forward Technology Marketing | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties Indonesia | Bronze (2), Finalist (3) |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | Mindshare | Indonesia | Social Media Marketing | Innovative Use of AI in Advertising | Future Forward Technology Marketing | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties Indonesia | Bronze (2), Finalist (3) |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | YMT Ads | Indonesia | Social Media Marketing | Innovative Use of AI in Advertising | Future Forward Technology Marketing | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties Indonesia | Bronze (2), Finalist (3) |
| TRESemmé x GrabAds: Salon on the Go | TRESemme | Unilever | Mindshare | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Finalist |
| TRESemmé x GrabAds: Salon on the Go | TRESemme | Unilever | GrabAds | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Finalist |
| Beat the Invisible Game | Dove | Unilever | Ogilvy | Philippines | Best in Show | Social Media Marketing | Social Impact Marketing | Brand Purpose / Activism | Smarties Philippines | Best in Show, Gold, Silver, Bronze |
| Dove Art of Hair Repair | Dove | Unilever | pubU | Philippines | Product and / or Service Launch | Smarties Philippines | Bronze |
| Knorr Sinigang's Raining in Manila | Knorr | Unilever | OLIVER | Philippines | Real Time Marketing | Brand Experience | Smarties Philippines | Gold, Bronze |
| Lady’s Choice: Perfectly Imperfect Christmases | Lady's Choice | Unilever | Ogilvy | Philippines | Short or Long Form Video | Smarties Philippines | Bronze |
| Lady's Choice Deliciously Yours | Lady's Choice | Unilever | OLIVER | Philippines | Product and / or Service Launch | Smarties Philippines | Silver |
| POND'S Dream Summer | Pond's | Unilever | pubU | Philippines | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist |
| Project Bandersnatch - Closeup’s Interactive MV | Closeup | Unilever | pubU | Philippines | Social Media Marketing | Real Time Marketing | Smarties Philippines | Gold, Silver |
| Project OA - Vaseline OA Summer | Vaseline | Unilever | pubU | Philippines | Brand Experience | Smarties Philippines | Finalist |
| Sunlight Extralime x BBQ Plaza : Powered by AI | Sunlight | Unilever | Spark Foundry | Thailand | Short or Long Form Video | Cross Digital Media Marketing | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Smarties Thailand | Silver, Bronze, Finalist (2) |
| Sunlight Extralime x BBQ Plaza : Powered by AI | Sunlight | Unilever | Silverpush | Thailand | Short or Long Form Video | Cross Digital Media Marketing | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Smarties Thailand | Silver, Bronze, Finalist (2) |
| #UnlockYourGreenFlag | Knorr | Unilever | PHD | Germany | Brand Experience | Social Media Marketing | Smarties Europe | Silver, Bronze |
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Smarties Europe | Silver, Bronze (2) |
| Cif - If You Know It, You’ll Love It | Cif | Unilever | Sobraz | Turkey | Product and / or Service Launch | Creator / Influencer / Celebrity Marketing | Smarties Europe | Bronze, Finalist |
| #UnlockYourGreenFlag | Knorr | Unilever | PHD | Germany | Brand Experience | Social Media Marketing | Smarties DACH | Silver (2) |
| Aktifleşen Rexona Oyuna Giriyor | Rexona | Unilever | PunchBBDO | Turkey | Product and / or Service Launch | Short or Long Form Video | Smarties Turkey | Bronze, Finalist |
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Cross Digital Media Marketing | Smarties Turkey | Gold (3), Finalist (2) |
| Biraz da Cif Krem Mucizesini mi Övsek? | CIF | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Cross Digital Media Marketing | Smarties Turkey | Silver, Bronze |
| Calve’s “Evdeki Sos Ban Ban” | Calve | Unilever | 51 DIGITAL | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Bronze |
| Cif - If You Know It, You’ll Love It | Cif | Unilever | Sobraz | Turkey | Social Media Marketing | Short or Long Form Video | Smarties Turkey | Bronze (2) |
| Cif - If You Know It, You’ll Love It | Cif | Unilever | Reboom | Turkey | Social Media Marketing | Short or Long Form Video | Smarties Turkey | Bronze (2) |
| Cif - If You Know It, You’ll Love It | Cif | Unilever | PHD | Turkey | Social Media Marketing | Short or Long Form Video | Smarties Turkey | Bronze (2) |
| Cif Brainrot Chracter | Cif | Unilever | OLIVER | Turkey | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Smarties Turkey | Silver (2) |
| Cif Ultra: Hızın ve Gücün Ultra Hali! | Cif | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Cleaning Dirty Mouths with Cif | Cif | Unilever | PHD | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| Cleaning Dirty Mouths with Cif | Cif | Unilever | Nabulu | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| CLEAR EFSANELER TURNUVASI | Clear | Unilever | Ogilvy 4129 | Turkey | Brand Experience | Social Media Marketing | Short or Long Form Video | Smarties Turkey | Bronze (2), Finalist |
| CLEAR EFSANELER TURNUVASI | Clear | Unilever | PHD | Turkey | Brand Experience | Social Media Marketing | Short or Long Form Video | Smarties Turkey | Bronze (2), Finalist |
| CLEAR EFSANELER TURNUVASI | Clear | Unilever | Nabulu | Turkey | Brand Experience | Social Media Marketing | Short or Long Form Video | Smarties Turkey | Bronze (2), Finalist |
| Clear Legends Tournament | Clear | Unilever | Reboom | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| Dove Sugar Cookie | Dove | Unilever | PHD | Turkey | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Turkey | Silver, Bronze |
| Dove Sugar Cookie | Dove | Unilever | 51 DIGITAL | Turkey | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Turkey | Silver, Bronze |
| Elidor Beauty House | Elidor | Unilever | SOBRAZ | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Silver |
| Knorr Çabuk Twist | Knorr | Unilever | OLIVER | Turkey | Brand Experience | Product and / or Service Launch | Smarties Turkey | Finalist (2) |
| The World’s Shortest Sponsorship | OMO | Unilever | MullenLowe | Turkey | Real Time Marketing | Short or Long Form Video | Product and / or Service Launch | Omnichannel Marketing | Smarties Turkey | Gold, Silver, Finalist (2) |
| REVERSE TIME, RECLAIM THE WHITENING LEADERSHIP | Signal | Unilever | Golin | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Yumoş Outdoor Effect | Yumoş | Unilever | VML | Turkey | Omnichannel Marketing | Brand Experience | Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (2) |
| Yumoş Outdoor Effect | Yumoş | Unilever | Reboom | Turkey | Omnichannel Marketing | Brand Experience | Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (2) |
| Yumoş Two Crazy Souls | Yumoş | Unilever | VML | Turkey | AI-Driven Creative Excellence | Smarties Turkey | Finalist |
| Yumoş Two Crazy Souls | Yumoş | Unilever | Reboom | Turkey | AI-Driven Creative Excellence | Smarties Turkey | Finalist |
| Yumoş Valentine's Days | Yumoş | Unilever | VML | Turkey | Brand Experience | Smarties Turkey | Finalist |
| Yumoş Valentine's Days | Yumoş | Unilever | Reboom | Turkey | Brand Experience | Smarties Turkey | Finalist |
| (Un)deleted | Dove | Unilever | VML | Argentina | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Experiencia de Marca (Brand Experience) | Smarties LATAM | Gold, Finalist |
| Dove Serums: toda tu piel importa | Dove | Unilever | Monks | Argentina | Lanzamiento de Producto y/o Servicio (Product/Service Launch) | O2O / Nuevo Retail / Canales de Venta Innovadores y Tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Smarties LATAM | Finalist (2) |
| Historias de Reparación | Dove | Unilever | VML | Argentina | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Marketing en Redes Sociales (Social Media Marketing) | Lanzamiento de Producto y/o Servicio (Product/Service Launch) | Activismo/Propósito de Marca (Bra | Smarties LATAM | Gold, Silver, Bronze, Finalist |
| Todos los cuerpos son de verano | Dove | Unilever | VML | Argentina | Activismo/Propósito de Marca (Brand Purpose/Activism) | Marketing de Impacto Social (Social Impact Marketing) | Data Insights / Contextual Marketing | Smarties LATAM | Bronze, Finalist (2) |
| Belos Beijos Closeup | Closeup | Unilever | MullenLowe | Brazil | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Marketing em redes sociais (Social Media Marketing) | Uso Inovador de | Smarties Brazil | Finalist (5) |
| Belos Ovos | Cif | Unilever | Droga5 | Brazil | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Bronze, Finalist |
| Boom de Perfume. Boom de Resultados | Comfort | Unilever | Dark Kitchen Creatives | Brazil | Lançamento de produto e/ou serviço (Product and/or Service Launch) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Dirty Mouth | Cif | Unilever | Droga5 | Brazil | Marketing com tecnologias emergentes (Future Forward Technology Marketing) | Inovação em E-commerce Integrado & Live Streaming (Integrated Ecommerce Innovation & Live Streaming) | Impacto imediato/Promoção (Instant Impact/Promotion) | Marketing em redes s | Smarties Brazil | Gold, Silver (2), Finalist |
| Novo OMO Lavagem Perfeita: Caça ao Autógrafo | OMO | Unilever | MullenLowe | Brazil | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Marketing em redes sociais (Social Media Marketing) | Gaming, gamificação e e-Sports (Gaming / Gamification & E-Sports) | Smarties Brazil | Finalist (3) |
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Cross Digital Media Marketing | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Gold (2), Silver (2), Finalist |
| AXE Fine Fragrances | Axe | Unilever | PHD | United Arab Emirates | Brand Experience | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Finalist (3) |
| Cif - If You Know It, You’ll Love It | Cif | Unilever | Sobraz | Turkey | Creator / Influencer / Celebrity Marketing | Social Media Marketing | Social Media Marketing | Short or Long Form Video | Smarties MEA | Bronze (3), Finalist |
| Cleaning Dirty Mouths with Cif | Cif | Unilever | PHD | Turkey | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Social Media Marketing | Smarties MEA | Bronze, Finalist (2) |
| Cleaning Dirty Mouths with Cif | Cif | Unilever | Nabulu | Turkey | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Social Media Marketing | Smarties MEA | Bronze, Finalist (2) |
| Dove Men+ Care | Dove | Unilever | PHD | United Arab Emirates | Cross Digital Media Marketing | Smarties MEA | Finalist |
| Dove Sugar Cookie | Dove | Unilever | PHD | Turkey | Product and / or Service Launch | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties MEA | Silver, Bronze, Finalist |
| Morning Glow, Don't Let It Go | Glow & Lovely | Unilever | PHD | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties MEA | Finalist |
| Rexona SAFF | Rexona | Unilever | PHD | United Arab Emirates | Omnichannel Marketing | Diversity and Inclusive Excellence | Brand Purpose / Activism | Social Impact Marketing | Smarties MEA | Gold, Silver (2), Finalist |
| The Art Of Stains | OMO | Unilever | MullenLowe | Saudi Arabia | 0 | 0 | Brand Purpose / Activism | Brand Experience | Short or Long Form Video | Short or Long Form Video | Brand Experience | Brand Purpose / Activism | Smarties MEA | Best in Show (2), Gold (3), Silver (2), Finalist |
| The World’s Shortest Sponsorship | OMO | Unilever | MullenLowe | Turkey | Omnichannel Marketing | Real Time Marketing | Short or Long Form Video | Product and / or Service Launch | Smarties MEA | Gold, Bronze, Finalist (2) |
| UV Duo Launch | Glow & Lovely | Unilever | PHD | United Arab Emirates | Cross Digital Media Marketing | Social Media Marketing | Data Insights / Contextual Marketing | Smarties MEA | Finalist (3) |
| Yumoş Outdoor Effect | Yumoş | Unilever | VML | Turkey | Omnichannel Marketing | Product and / or Service Launch | Omnichannel Marketing | Brand Experience | Product and / or Service Launch | Smarties MEA | Silver, Bronze, Finalist (3) |
| Yumoş Outdoor Effect | Yumoş | Unilever | Reboom | Turkey | Omnichannel Marketing | Product and / or Service Launch | Omnichannel Marketing | Brand Experience | Product and / or Service Launch | Smarties MEA | Silver, Bronze, Finalist (3) |
| Yumoş Two Crazy Souls | Yumoş | Unilever | VML | Turkey | Real Time Marketing | AI-Driven Creative Excellence | Social Media Marketing | AI-Driven Creative Excellence | Smarties MEA | Silver, Finalist (3) |
| Yumoş Two Crazy Souls | Yumoş | Unilever | Reboom | Turkey | Real Time Marketing | AI-Driven Creative Excellence | Social Media Marketing | AI-Driven Creative Excellence | Smarties MEA | Silver, Finalist (3) |
| Yumoş Valentine's Days | Yumoş | Unilever | VML | Turkey | Brand Experience | Social Media Marketing | Brand Experience | Smarties MEA | Finalist (3) |
| Yumoş Valentine's Days | Yumoş | Unilever | Reboom | Turkey | Brand Experience | Social Media Marketing | Brand Experience | Smarties MEA | Finalist (3) |
| AI-Powered Precision: OMO’s Programmatic Playbook | OMO | Unilever | Code8 | United Arab Emirates | Programmatic | Smarties MENA | Finalist |
| Axe x EWC Sponsorship | Axe | Unilever | PHD | United Arab Emirates | Brand Experience | Gaming, Gamification & E-Sports | Omnichannel Marketing | Smarties MENA | Silver, Bronze, Finalist |
| CLEAR x EWC | Clear | Unilever | PHD | United Arab Emirates | Gaming, Gamification & E-Sports | Smarties MENA | Finalist |
| Closeup Freshness – Get Closer to Love | Closeup | Unilever | PHD | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing | Smarties MENA | Bronze, Finalist |
| Closeup White now- White Now Music now | Closeup | Unilever | PHD | United Arab Emirates | AI-Driven Creative Excellence | Smarties MENA | Finalist |
| Comfort & Jif Saudi National Day | Comfort | Unilever | Lepure | Saudi Arabia | Brand Experience | Instant Impact / Promotion | Smarties MENA | Bronze (2) |
| Comfort Chronicles | Comfort | Unilever | PHD | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties MENA | Silver, Finalist |
| Comfort Royal Amber Limited Edition | Comfort | Unilever | PHD | United Arab Emirates | Omnichannel Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties MENA | Silver, Finalist |
| Dove Men+ Care | Dove | Unilever | PHD | United Arab Emirates | Cross Digital Media Marketing | Product and / or Service Launch | Smarties MENA | Bronze, Finalist |
| From Click to Cart: How OMO Power Pods Won Online | OMO | Unilever | Code8 | United Arab Emirates | Integrated E-commerce Innovation & Live Streaming | Smarties MENA | Finalist |
| LIFEBUOY FRESHNESS | Lifebuoy | Unilever | Futuretech | United Arab Emirates | Innovative Use of AI in Advertising | Smarties MENA | Finalist |
| OMO Elevates the Game with Influencer Marketing | OMO | Unilever | Code8 | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Smarties MENA | Silver |
| Dare to Stain & Play On | OMO | Unilever | Code8 | Saudi Arabia | Social Media Marketing | Product and / or Service Launch | Smarties MENA | Bronze, Finalist |
| Sunsilk Arabia x Consumer Intimacy | Sunsilk | Unilever | PHD | United Arab Emirates | Social Media Marketing | Smarties MENA | Finalist |
| SUNSILK STYLE SQUAD | Sunsilk | Unilever | TEAM REACTIVATE | Saudi Arabia | Personalization | Smarties MENA | Finalist |
| Comfort Blooming Car | Comfort | Unilever | PHD | Saudi Arabia | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties KSA | Silver (2) |
| Comfort Chronicles | Comfort | Unilever | PHD | Saudi Arabia | Cross Digital Media Marketing | Social Media Marketing | Short or Long Form Video | Smarties KSA | Gold (2), Silver |
| LUX MY LIKE FIRST | Lux | Unilever | VML | Saudi Arabia | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Smarties KSA | Finalist (2) |
| OMO Elevates the Game with Influencer Marketing | OMO | Unilever | Code8 | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Smarties KSA | Silver |
| Dare to Stain & Play On | OMO | Unilever | Code8 | Saudi Arabia | Social Media Marketing | Product and / or Service Launch | Smarties KSA | Bronze (2) |
| RISE UP FROM THE SANDS | Comfort | Unilever | LePure | Saudi Arabia | Instant Impact / Promotion | Smarties KSA | Bronze |
| SUNSILK STYLE SQUAD | Sunsilk | Unilever | TEAM REACTIVATE | Saudi Arabia | Omnichannel Marketing | Cross Digital Media Marketing | Personalization | Smarties KSA | Finalist (3) |
| The Art Of Stains | OMO | Unilever | MullenLowe | Saudi Arabia | Brand Purpose / Activism | Brand Experience | Short or Long Form Video | Smarties KSA | Gold (3) |
| #GreenGursha : small change, big difference | Knorr | Unilever | MullenLowe | South Africa | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Gold, Silver |
| LASTING IMPRESSIONS | Comfort | Unilever | OLIVER | South Africa | Short or Long Form Video | Cross Digital Media Marketing | Smarties Sub-Saharan Africa | Gold, Bronze |
| Shield Conquers The Ultimate Human Race | Shield | Unilever | Simunye Media | South Africa | Small Budget, Big Impact | Smarties Sub-Saharan Africa | Bronze |
| Vaseline Cera Glow Live Shopping Experience | Vaseline | Unilever | OLIVER | South Africa | Integrated E-commerce Innovation & Live Streaming | Small Budget, Big Impact | Cross Digital Media Marketing | Smarties Sub-Saharan Africa | Gold, Silver (2) |
| 101 Ways Campaign | Handy Andy | Unilever | Machine_ | South Africa | Cross Digital Media Marketing | Smarties South Africa | Silver |
| Countdown to Clean | Cleanipedia | Unilever | OLIVER | South Africa | Creator / Influencer / Celebrity Marketing | Smarties South Africa | Finalist |
| Dove - Buy Dove, Give Love | Dove | Unilever | Rainmaker Media | South Africa | Brand Purpose / Activism | Smarties South Africa | Bronze |
| Dove Men+Care Conversations | Dove | Unilever | OLIVER | South Africa | Creator / Influencer / Celebrity Marketing | Brand Purpose / Activism | Smarties South Africa | Silver, Bronze |
| Express Yourself in 100 Colours | Dove | Unilever | OLIVER | South Africa | Creator / Influencer / Celebrity Marketing | Diversity & Inclusion | Smarties South Africa | Silver, Finalist |
| Lifebuoy Global Handwashing Day | Lifebuoy | Unilever | OLIVER | South Africa | Gaming, Gamification & E-Sports | AI-Powered Audience Engagement | Brand Purpose / Activism | AI-Driven Creative Excellence | Smarties South Africa | Bronze (2), Finalist (2) |
| Omo Qina Ndoda Campaign | OMO | Unilever | Naked Brain Communications | South Africa | Diversity & Inclusion | Creator / Influencer / Celebrity Marketing | Smarties South Africa | Bronze, Finalist |
| Raising the bar for Sunlight Green Bar | Sunlight | Unilever | MullenLowe | South Africa | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties South Africa | Gold, Silver |
| Real Beauty Generation | Dove | Unilever | VML | South Africa | Innovative Use of AI in Advertising | Brand Purpose / Activism | Diversity & Inclusion | Smarties South Africa | Gold (2), Silver |
| Beep Call | Rin | Unilever | Mindshare | Bangladesh | Small Budget, Big Impact | Smarties X | Finalist |
| Born to Run | Dove | Unilever | Mindshare | US | Brand Purpose / Activism | Smarties X | Finalist |
| Closeup - GenZ's Love Coach | Closeup | Unilever | Spark Foundry | Vietnam | Personalization | Creator / Influencer / Celebrity Marketing | AI-Powered Audience Engagement | Smarties X | Silver, Bronze, Finalist |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | AI-Powered Audience Engagement | Social Impact Marketing | Diversity and Inclusive Excellence | Smarties X | Silver (2), Bronze |
| Future of Retail : Selfie to AI Video Ads | Shikar App | Unilever | Mindshare | India | AI-Driven Creative Excellence | Smarties X | Finalist |
| Knorr - Dare to Slurp | Knorr | Unilever | Mindshare | India | Brand Experience | Gaming, Gamification & E-Sports | Smarties X | Silver, Bronze |
| Lifebuoy Jarvis Launch: From Brand Say to GenZ Say | Lifebuoy | Unilever | Spark Foundry | Vietnam | Product and / or Service Launch | Smarties X | Finalist |
| Moti - Making Traditions Trend | Moti | Unilever | Mindshare | India | Instant Impact / Promotion | Smarties X | Finalist |
| Real Beauty Redefined for the AI Era | Dove | Unilever | Mindshare | US | Brand Purpose / Activism | Future Forward Technology Marketing | Innovative Use of AI in Advertising | Smarties X | Gold (2), Finalist |
| The Art Of Stains | OMO | Unilever | MullenLowe | Saudi Arabia | Short or Long Form Video | Brand Experience | Brand Purpose / Activism | Smarties X | Gold, Silver, Finalist |
| Vaseline Verified | Vaseline | Unilever | Mindshare | UK | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties X | Gold (2) |
| Born to Run | Dove | Unilever | Mindshare | US | Social Impact Marketing | Smarties North America | Gold |
| CROWN LOVE | Dove | Unilever | The House of JOY | US | Diversity and Inclusive Excellence | Smarties North America | Silver |
| Real Beauty Redefined for the AI Era | Dove | Unilever | Mindshare | US | 0 | Innovative Use of AI in Advertising | Brand Purpose / Activism | Social Impact Marketing | Omnichannel Marketing | Smarties North America | Best in Show, Gold, Silver (3) |