| Overall Rank: | 4 |
| Points: | 951.2 |
| Awards Won: | 95 |
| Finalist(s) Achieved: | 47 |
| Best in Show(s) Won: | 3 |
| Gold(s) Won: | 35 |
| Silver(s) Won: | 34 |
| Bronze(s) Won: | 23 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Cadbury Silk Story of Us |
Cadbury |
Mondelez International |
Wavemaker |
India |
Short or Long Form Video | AI-Powered Audience Engagement | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Silver, Bronze, Finalist (2) |
Personalizing Celebrations with AI #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
Customer (CX) / User Experience (UX) & Design | Personalization | Innovative Use of AI in Advertising |
Smarties APAC |
Gold (3) |
A surprise for 8 Billion People - #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing |
Smarties APAC |
Finalist (2) |
#MyBirthdaySong a Personalized AI Symphony |
Cadbury |
Mondelez International |
Wavemaker |
India |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Gold |
Oreo Bola Mat Bol (Oreo says don't jinx it) |
Oreo |
Mondelez International |
Wavemaker |
India |
Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Gold |
SIWO: Turning Speechless India into Playful India |
Oreo |
Mondelez International |
Wavemaker |
India |
Best In Show | Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Customer Journey Marketing - Lead Generation / CRM | Brand Experience | Omnichannel Marketing | Social Media Marketing |
Smarties APAC |
Best in Show, Gold (3), Silver (2), Bronze (2), Finalist |
How Cadbury 5 Star 'Erased' Valentine's day |
Cadbury |
Mondelez International |
Wavemaker |
India |
Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Real Time Marketing | Short or Long Form Video |
Smarties APAC |
Bronze (2), Finalist (2) |
Kinh Do: One Extra Seat this Tet |
Kinh Do |
Mondelez International |
Wavemaker |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion |
Smarties APAC |
Gold, Silver, Finalist |
Cookie in a Cookieless world |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Small Budget, Big Impact |
Smarties APAC |
Finalist |
Dunk Your Doubts |
Oreo |
Mondelez International |
Leo Burnett |
Thailand |
Personalization |
Smarties APAC |
Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Cross Digital Media Marketing |
Smarties APAC |
Gold |
Lucky Twist |
Oreo |
Mondelez International |
Leo Burnett |
Vietnam |
AI-Driven Creative Excellence |
Smarties APAC |
Gold |
The Refreshing Game Changer |
Olips |
Mondelez International |
Publicis |
Turkey |
Gaming, Gamification & E-Sports |
Smarties X |
Finalist |
Zone Out Zone |
Stimorol |
Mondelez International |
SuperHeroes |
Netherlands |
Creator / Influencer / Celebrity Marketing | AI-Driven Creative Excellence |
Smarties Europe |
Bronze (2) |
#MyBirthdaySong a Personalized AI Symphony |
Cadbury |
Mondelez International |
Wavemaker |
India |
WEB 3.0 Technologies Marketing |
Smarties India |
Gold |
#ThisAdIsMyStore Lights Up Diwali for Homepreneurs |
Cadbury |
Mondelez International |
Wavemaker |
India |
Omnichannel Marketing |
Smarties India |
Bronze |
A surprise for 8 Billion People - #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
Customer Journey Marketing - Lead Generation / CRM |
Smarties India |
Gold |
Blinkit Single Mode x Erase Valentine's Day |
Cadbury |
Mondelez International |
Wavemaker |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Silver |
Cadbury 5Star Nothing University |
Cadbury |
Mondelez International |
Wavemaker |
India |
Cross Digital Media Marketing |
Smarties India |
Gold |
Cadbury Chocobakes Cakes-Are you related to Santa? |
Cadbury |
Mondelez International |
Wavemaker |
India |
Small Budget, Big Impact |
Smarties India |
Finalist |
Cadbury Dairy Milk #SitTogether |
Cadbury |
Mondelez International |
Wavemaker |
India |
Social Impact Marketing | Diversity? & ?Inclusion |
Smarties India |
Finalist (2) |
Cadbury Dairy Milk #ThankYouFirstCoach |
Cadbury |
Mondelez International |
Wavemaker |
India |
Social Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Finalist (2) |
Cadbury Dairy Milk CheerForAllSports |
Cadbury |
Mondelez International |
Wavemaker |
India |
Brand Experience |
Smarties India |
Finalist |
Cadbury Silk Story of Us |
Cadbury |
Mondelez International |
Wavemaker |
India |
Brand Experience | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | AI-Driven Creative Excellence |
Smarties India |
Gold (2), Silver (2) |
Co-creating festive campaigns on Quick Commerce |
Cadbury |
Mondelez International |
Wavemaker |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Gold |
ConFUSEing Controller -Game On, Parents Off: The S |
Cadbury |
Mondelez International |
Wavemaker |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Bronze |
How Cadbury 5 Star 'Erased' Valentine's day |
Cadbury |
Mondelez International |
Wavemaker |
India |
Creator / Influencer / Celebrity Marketing | Short or Long Form Video |
Smarties India |
Gold, Bronze |
Oreo Bola Mat Bol (Oreo says don't jinx it) |
Oreo |
Mondelez International |
Wavemaker |
India |
Omnichannel Marketing |
Smarties India |
Gold |
Personalizing Celebrations with AI #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
AI-Driven Creative Excellence | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement |
Smarties India |
Gold, Silver (2) |
SIWO: Turning Speechless India into Playful India |
Oreo |
Mondelez International |
Wavemaker |
India |
Customer Journey Marketing - Lead Generation / CRM | AI-Driven Creative Excellence | Cross Digital Media Marketing | Personalization | WEB 3.0 Technologies Marketing |
Smarties India |
Silver (2), Bronze (2), Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Product and / or Service Launch | Social Media Marketing |
Smarties Indonesia |
Silver (2) |
The Oreo Pokemon Hunting Game |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Omnichannel Marketing |
Smarties Indonesia |
Gold |
Dunk Your Doubts |
Oreo |
Mondelez International |
Wavemaker |
Thailand |
Personalization |
Smarties Thailand |
Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing |
Smarties Thailand |
Best in Show, Gold (2), Silver (2), Finalist |
AFC: Launched A New Flavor Without Launching One |
Kinh Do |
Mondelez International |
Publicis |
Vietnam |
Instant Impact / Promotion |
Smarties Vietnam |
Silver |
Kinh Do Mooncake: One Day Off Togetherness |
Kinh Do |
Mondelez International |
Publicis |
Vietnam |
Social Impact Marketing, Omnichannel Marketing |
Smarties Vietnam |
Silver, Finalist |
Kinh Do: One Extra Seat this Tet |
Kinh Do |
Mondelez International |
Wavemaker |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion |
Smarties Vietnam |
Gold, Silver, Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Omnichannel Marketing |
Smarties Vietnam |
Bronze |
Lucky Twist |
Oreo |
Mondelez International |
Leo Burnett |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Bronze |
First Infinity Launch - Don't stop get refreshed |
First Chewing Gum |
Mondelez International |
Publicis Media |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
Acortá distancias |
Milka |
Mondelez International |
Spark Foundry |
Argentina |
Instant Impact / Promotion | Retail Media |
Smarties Hispanic Latam |
Finalist (2) |
Message in a Playlist |
Beldent |
Mondelez International |
Digitas |
Argentina |
AI-Powered Audience Engagement | Brand Experience | Creative Excellence Powered by AI | Customer Journey Marketing - Lead Generation / CRM | Efficiency: AI-powered audience engagement | Omnichannel Marketing |
Smarties Hispanic Latam |
Gold, Silver (3), Finalist (2) |
Oreo disfrutemos del juego |
Oreo |
Mondelez International |
Digitas |
Argentina |
Brand Purpose / Activism | Omnichannel Marketing |
Smarties Hispanic Latam |
Finalist (2) |
RecetOreo - A.R.I |
Oreo |
Mondelez International |
Digitas |
Argentina |
AI-Powered Audience Engagement | Brand Experience | Efficiency: AI-powered audience engagement | Enabling Technologies |
Smarties Hispanic Latam |
Gold, Silver, Bronze, Finalist |
Bisculpas |
BIS |
Mondelez International |
Monks |
Brazil |
O2O / New Retail / Innovative & New Tech Sales Channels | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Brazil |
Gold, Finalist |
Trident The Town |
Trident |
Mondelez International |
Leo Burnett Tailor Made |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
Lançamento Club Social Snack |
Club Social |
Mondelez International |
Leo Burnett Tailor Made |
Brazil |
Product / Service Launch |
Smarties Brazil |
Finalist |
MorumBIS: o menor trocadilho da história |
BIS |
Mondelez International |
DAVID |
Brazil |
Brand Experience | Brand Experience |
Smarties Brazil |
Bronze, Finalist |
Hotel Bubbaloo |
Bubbaloo |
Mondelez International |
DAVID |
Brazil |
Brand Experience | Social Media Marketing |
Smarties Brazil |
Finalist (2) |
Bubba Lab |
Bubbaloo |
Mondelez International |
DAVID |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
Páscoa "Retail Media First" |
Lacta |
Mondelez International |
Jüssi |
Brazil |
O2O / New Retail / Innovative & New Tech Sales Channels | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Brazil |
Silver, Finalist |
Oreo: Estratégia full funnel no Retail Media |
Oreo |
Mondelez International |
Jüssi |
Brazil |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Brazil |
Finalist |
Sweet Success with TikTok Trends |
Oreo |
Mondelez International |
Publicis |
Saudi Arabia |
Short or Long Form Video | Social Media Marketing |
Smarties KSA |
Silver (2) |
Cadbury AI: Texts, Tech, and Tradition |
Cadbury |
Mondelez International |
Spark Foundry |
United Arab Emirates |
Experimental / Innovation Technology | Personalisation |
Smarties MENA |
Bronze, Finalist |
Immersive Playfulness with Outdoor |
Oreo |
Mondelez International |
Spark Foundry |
United Arab Emirates |
Digital Out-of-Home (DOOH) |
Smarties MENA |
Silver |
Sweet Success with TikTok Trends |
Oreo |
Mondelez International |
Spark Foundry |
Saudi Arabia |
Social Media Marketing | Short or Long Form Video |
Smarties MENA |
Silver, Finalist |
Oreo x Football - InMobi Gamified Activation |
Oreo |
Mondelez International |
InMobi |
United Arab Emirates |
Gaming, Gamification & E-Sports |
Smarties MENA |
Finalist |
Oreo's "Treasure Hunting Playfulness" detonates the video account "Planting and Harvesting in One" opens up the entire chain of brand marketing |
Oreo |
Mondelez International |
Tencent Advertising |
China |
Creator/ Influencer Marketing | Short Video Marketing |
Smarties China |
Gold (2) |
Login Super QQ Show Mondelez Creates a New Dimension Marketing Universe |
Oreo / Stride |
Mondelez International |
Tencent Advertising |
China |
Gaming, Gamification & E-Sports |
Smarties China |
Bronze |
Stride: Disco in the Metaverse |
Stride |
Mondelez International |
Dentsu Creative |
China |
AR/VR/MR /Metaverse |
Smarties China |
Bronze |
Cadbury Narrates the Next Chapter in Literacy Education |
Cadbury |
Mondelez International |
Triple Eight |
South Africa |
Marketing Impact : Brand Experience | Purpose Driven Marketing : Multilingual Marketing Efficiency Award | Purpose Driven Marketing : Social Impact Marketing |
Smarties South Africa |
Gold, Silver, Bronze |
Kinh Do: One Extra Seat this Tet |
Kinh Do |
Mondelez International |
Publicis |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion |
Smarties APAC |
Gold, Silver, Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing |
Smarties Thailand |
Best in Show, Gold (2), Silver (2), Finalist |
Kinh Do Mooncake: One Day Off Togetherness |
Kinh Do |
Mondelez International |
Wavemaker |
Vietnam |
Social Impact Marketing, Omnichannel Marketing |
Smarties Vietnam |
Silver, Finalist |
Kinh Do: One Extra Seat this Tet |
Kinh Do |
Mondelez International |
Publicis |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion |
Smarties Vietnam |
Gold, Silver, Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Omnichannel Marketing |
Smarties Vietnam |
Bronze |
Lucky Twist |
Oreo |
Mondelez International |
Wavemaker |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Bronze |
Kinh Do: One Extra Seat this Tet |
Kinh Do |
Mondelez International |
Digital Turbine |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion |
Smarties Vietnam |
Gold, Silver, Finalist |
Lucky Twist |
Oreo |
Mondelez International |
Spark Foundry |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Bronze |