Top Advertisers Global 2025
McDonald's
Overall rank
#11
Points
181.4
Awards won
36
Finalists
23
Best in Show
0
Gold
15
Silver
9
Bronze
12
Finalist
23
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Garlic Chilli. It's a Singapore Thing. | McDonald's | McDonald's | Leo | Singapore | Brand Experience | Smarties APAC | Finalist |
| The McGriddles® Breakfast x Icon Collection | McDonald's | McDonald's | Leo | Singapore | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist |
| Culture relevance: K Burger meets K content | McDonald's | McDonald's | Amazon Ads | India | Customer (CX) / User Experience (UX) & Design | Smarties India | Finalist |
| Loudest Burger | McDonald's | McDonald's | DDB Mudra Group | India | Short or Long Form Video | Smarties India | Finalist |
| Lucky Order | McDonald's | McDonald's | DDB Mudra Group | India | Data Insights / Contextual Marketing | Smarties India | Silver |
| McD Pahlawan: History Cosplayed | McDonald's | McDonald's | Leo | Indonesia | Social Impact Marketing | Smarties Indonesia | Finalist |
| McDonald’s Brand Affinity: Rakyat +62 | McDonald's | McDonald's | OMD | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| Seruan Juga Ramean (The More The Merrier) | McDonald's | McDonald's | Antikode | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Finalist |
| Atin 'To Chicken McDo | McDonald's | McDonald's | OMD | Philippines | Innovative Use of AI in Advertising | Smarties Philippines | Bronze |
| Atin 'To Chicken McDo | McDonald's | McDonald's | Silverpush | Philippines | Innovative Use of AI in Advertising | Smarties Philippines | Bronze |
| McDonald’s McSavers Sulit-Busog (MSB) Meals Online | McDonald's | McDonald's | OMG | Philippines | Brand Experience | Smarties Philippines | Bronze |
| McDonald’s McSavers Sulit-Busog (MSB) Meals Online | McDonald's | McDonald's | AnyMind Group | Philippines | Brand Experience | Smarties Philippines | Bronze |
| McDonald's boosts sales with smart data use | McDonald's | McDonald's | OMD | Philippines | Data Insights / Contextual Marketing | Instant Impact / Promotion | Smarties Philippines | Bronze, Finalist |
| McDonald's boosts sales with smart data use | McDonald's | McDonald's | Wagawin | Philippines | Data Insights / Contextual Marketing | Instant Impact / Promotion | Smarties Philippines | Bronze, Finalist |
| McDonald's Holiday Treats 2024 | McDonald's | McDonald's | OMD | Philippines | AI-Powered Audience Engagement | Smarties Philippines | Silver |
| McDonald's Holiday Treats 2024 | McDonald's | McDonald's | Silverpush | Philippines | AI-Powered Audience Engagement | Smarties Philippines | Silver |
| McDonald's: The Sweet Spot, The Crisp Approach | McDonald's | McDonald's | OMD | Philippines | Connected TV | Smarties Philippines | Gold |
| McDonald's: The Sweet Spot, The Crisp Approach | McDonald's | McDonald's | FreakOut | Philippines | Connected TV | Smarties Philippines | Gold |
| ReClassified | McDonald's | McDonald's | Leo | Philippines | Social Impact Marketing | Brand Purpose / Activism | Smarties Philippines | Bronze, Finalist |
| Reimagining Chicken McDo with AI-Powered Creative | McDonald's | McDonald's | OMD | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Silver |
| Reimagining Chicken McDo with AI-Powered Creative | McDonald's | McDonald's | Teads | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Silver |
| Mommories | McDonald's | McDonald's | Leo | Thailand | Brand Purpose / Activism | AI-Powered Audience Engagement | Smarties Thailand | Gold, Silver |
| "Everything Changes" | McDonald's | McDonald's | OMD | Denmark | Short or Long Form Video | Smarties Europe | Gold |
| "Everything Changes" | McDonald's | McDonald's | Nord DDB | Denmark | Short or Long Form Video | Smarties Europe | Gold |
| Deal With The Trash | McDonald's | McDonald's | OMD | Sweden | Brand Purpose / Activism | Social Impact Marketing | Smarties Europe | Gold, Silver |
| Maccie | McDonald's | McDonald's | OMD | Netherlands | Product and / or Service Launch | Smarties Europe | Gold |
| McRib Mistakes | McDonald's | McDonald's | OMD | UK | Omnichannel Marketing | Smarties Europe | Gold |
| MONOPOLY at McDonald’s X Knossi | McDonald's | McDonald's | Scholz & Friends | Germany | Brand Experience | Smarties DACH | Gold |
| McDonald's Feat. Gen Z | McDonald's | McDonald's | TBWA\Buenos Aires | Argentina | Lanzamiento de Producto y/o Servicio (Product/Service Launch) | Smarties LATAM | Finalist |
| The Cool Down Billboards | McDonald's | McDonald's | Saatchi & Saatchi | Qatar | Small Budget, Big Impact | Programmatic | Real Time Marketing | Small Budget, Big Impact | Smarties MENA | Finalist (4) |
| McDonalds Redemptions Campaign | McDonald's | McDonald's | Saatchi & Saatchi | Qatar | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties MENA | Gold, Bronze |
| Driving 2.6x YoY App Growth: McDonald’s Always-On | McDonald's | McDonald's | Studio M | Saudi Arabia | Performance Marketing | Smarties KSA | Bronze |
| Driving 2.6x YoY App Growth: McDonald’s Always-On | McDonald's | McDonald's | Promofix | Saudi Arabia | Performance Marketing | Smarties KSA | Bronze |
| From Installs to Loyalty: McD’s App Breakthrough | McDonald's | McDonald's | Studio M | Saudi Arabia | Customer Journey Marketing - Lead Generation / CRM | Smarties KSA | Finalist |
| From Installs to Loyalty: McD’s App Breakthrough | McDonald's | McDonald's | Promofix | Saudi Arabia | Customer Journey Marketing - Lead Generation / CRM | Smarties KSA | Finalist |
| McD's Winning with an App-First Strategy | McDonald's | McDonald's | Studio M | Saudi Arabia | Instant Impact / Promotion | Smarties KSA | Finalist |
| McD's Winning with an App-First Strategy | McDonald's | McDonald's | Promofix | Saudi Arabia | Instant Impact / Promotion | Smarties KSA | Finalist |
| McDonald’s Festive Make Happy Happen campaign | McDonald's | McDonald's | Eskimi | South Africa | Programmatic | Smarties South Africa | Bronze |
| "Everything Changes" | McDonald's | McDonald's | OMD | Denmark | Short or Long Form Video | Smarties X | Finalist |
| "Everything Changes" | McDonald's | McDonald's | Nord DDB | Denmark | Short or Long Form Video | Smarties X | Finalist |
| Deal With The Trash | McDonald's | McDonald's | OMD | Sweden | Social Impact Marketing | Brand Purpose / Activism | Smarties X | Gold, Bronze |
| Eat The Code | McDonald's | McDonald's | OMD | Canada | Gaming, Gamification & E-Sports | Instant Impact / Promotion | Smarties X | Gold, Silver |
| Eat The Code | McDonald's | McDonald's | Cossette | Canada | Gaming, Gamification & E-Sports | Instant Impact / Promotion | Smarties X | Gold, Silver |
| Maccie | McDonald's | McDonald's | OMD | Netherlands | Product and / or Service Launch | Smarties X | Gold |
| McDonald’s Wrapped: Data-Driven Loyalty | McDonald's | McDonald's | Argentina | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Finalist | |
| McRib Mistakes | McDonald's | McDonald's | OMD | UK | Omnichannel Marketing | Smarties X | Gold |
| Menu Song | McDonald's | McDonald's | OMD | Canada | Social Media Marketing | Smarties X | Finalist |