MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers - Global 2024

Heineken


Overall Rank: 12
Points: 277.5
Awards Won: 13
Finalist(s) Achieved: 22

Best in Show(s) Won: 0
Gold(s) Won: 6
Silver(s) Won: 3
Bronze(s) Won: 4
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Edelweiss Alpine Escape: Screen to Doorstep

Edelweiss Beer

Heineken

mediasmart powered by affle

India

Connected TV

Smarties APAC

Finalist

Heineken Silver: Enjoy the Smoothness

Heineken

Heineken

Leo Burnett

Vietnam

Data Insights / Contextual Marketing | Real Time Marketing | Data Insights / Contextual Marketing | Real Time Marketing

Smarties APAC

Gold (2), Bronze (2)

Heineken - Gong HEI Fatt Choi Campaign

Heineken

Heineken

Leo Burnett

Malaysia

Instant Impact / Promotion

Smarties APAC

Finalist

Tiger: Your Year of Courage Uncaged

Tiger Beer

Heineken

Leo Burnett

Vietnam

Personalization

Smarties APAC

Finalist

Amstel Espíriro de Amsterdam

Amstel

Heineken

Atenas.ag

Indonesia

Brand Experience

Smarties X

Finalist

Devassa - It's All Ours

Devassa

Heineken

HNK Lab

Brazil

Diversity? & ?Inclusion

Smarties X

Finalist

I am Carnaval

Amstel

Heineken

HNK Lab

Indonesia

Social Impact Marketing

Smarties X

Finalist

Bintang All Terms Accepted

Multi Bintang

Heineken

Leo Burnett

Indonesia

Diversity? & ?Inclusion

Smarties Indonesia

Gold

Heineken Experience Silver 2023

Heineken

Heineken

Carat

Thailand

Product and / or Service Launch

Smarties Thailand

Silver

BREW FOR YOUR FIRE WITH TIGER CRYSTAL

Tiger Beer

Heineken

Dentsu Redstar

Vietnam

AI-Powered Audience Engagement

Smarties Vietnam

Finalist

Heineken Silver: Enjoy the Smoothness

Heineken

Heineken

Leo Burnett

Vietnam

Social Media Marketing | Personalization

Smarties Vietnam

Finalist (2)

LIVELY CONNECTING With Local Consumers

Larue

Heineken

Adtima

Vietnam

Small Budget, Big Impact

Smarties Vietnam

Finalist

Tiger: Your Year of Courage Uncaged

Tiger Beer

Heineken

Leo Burnett

Vietnam

Omnichannel Marketing

Smarties Vietnam

Finalist

Introduction to Heineken Silver

Heineken

Heineken

Honest Marketing

South Africa

Customer Journey Marketing - Lead Generation / CRM | Cross Digital Media Marketing | Data Insights / Contextual Marketing

Smarties Sub-Saharan Africa

Silver, Bronze, Finalist

Libertadores Feminina

Amstel

Heineken

HNK LAB

Brazil

Marketing Omnichannel (Omnichannel Marketing)

Smarties Brazil

Finalist

Tudo Nosso

Devassa

Heineken

HNK LAB

Brazil

Brand Purpose/ Activism

Smarties Brazil

Finalist

The Gaming Fridge

Heineken

Heineken

Le Pub

Brazil

Enabling Technologies | Gaming Gamification & E-Sports

Smarties Brazil

Finalist (2)

#HeineQueen

Heineken

Heineken

Le Pub

Brazil

Creator / Influencer / Celebrity Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Brand Experience | Omnichannel Marketing

Smarties Brazil

Gold (2), Bronze, Finalist (3)

Floating Bars

Heineken

Heineken

Le Pub

Brazil

Social Impact Marketing

Smarties Brazil

Finalist

Out-Of-Home Matches

Heineken

Heineken

Le Pub

Brazil

Social Impact Marketing

Smarties Brazil

Finalist

Heineken + The Town: “Brew a Better World”

Heineken

Heineken

LOGAN

Brazil

Enabling Technologies

Smarties Brazil

Finalist

Dry Goods

Savanna

Heineken

Grey

South Africa

Impact Media : Cross Platform Digital Only | Experience Technology : Blockchain & NFT ( Non Fungible Token )

Smarties South Africa

Gold, Silver