Top Advertisers Global 2025
Heineken
Overall rank
#35
Points
64.7
Awards won
7
Finalists
26
Best in Show
0
Gold
1
Silver
2
Bronze
4
Finalist
26
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| When a Beer Campaign Became a Social Intervention | Heineken | Heineken | GrabAds | Indonesia | Social Impact Marketing | Smarties APAC | Finalist |
| Bintang - Dunia Tanpa Syarat (No Terms Universe) | Bintang | Heineken | Leo | Indonesia | Diversity and Inclusive Excellence | Smarties Indonesia | Finalist |
| When a Beer Campaign Became a Social Intervention | Heineken | Heineken | GrabAds | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Gold |
| Strongbow: Refresh the Fashion of Drinking | Strongbow | Heineken | LEO | Vietnam | Diversity and Inclusive Excellence | Product and / or Service Launch | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Finalist (3) |
| The Curious Case of Tết Identity | Bia Vet | Heineken | Hakuhodo | Vietnam | Social Media Marketing | Smarties Vietnam | Finalist |
| Cheers To The Real Hardcore Fans | Heineken | Heineken | Dentsu Redstar | Thailand | Brand Experience | Smarties Thailand | Finalist |
| The Socializing Zone by Heineken Experience | Heineken | Heineken | Leo | Thailand | Brand Experience | Smarties Thailand | Bronze |
| The Surprise Serve by Heineken Experience | Heineken | Heineken | Leo | Thailand | Brand Experience | Smarties Thailand | Finalist |
| Bar Dating | Heineken | Heineken | Atenas.ag | Brazil | Experiência de marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Cool Down Controller | Heineken | Heineken | Le Pub | Brazil | Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) | Experiência de marca (Brand Experience) | O2O / Retail Media / Canais de venda inovadores e tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Gaming, | Smarties Brazil | Bronze, Finalist (3) |
| Da ameaça à resistência: SIM, I AM | Amstel | Heineken | Ogilvy | Brazil | Propósito de marca / Ativismo (Brand Purpose / Activism) | Diversidade e excelência inclusiva (Diversity & Inclusive Excellence) | Smarties Brazil | Finalist (2) |
| Pre-Bar Checkouts | Heineken | Heineken | Le Pub | Brazil | Experiência de marca (Brand Experience) | Smarties Brazil | Finalist |
| The Carnaval Day | Amstel | Heineken | Atenas.ag | Brazil | Experiência de marca (Brand Experience) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Smarties Brazil | Finalist (2) |
| The Loudest Playlist | Heineken | Heineken | Le Pub | Brazil | Experiência de marca (Brand Experience) | Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) | Smarties Brazil | Silver (2) |
| AI-Driven Personalization for Amstel Radler | Amstel | Heineken | Futuretech | South Africa | Data Insights / Contextual Marketing | Smarties South Africa | Finalist |
| AI-Driven Personalization for Amstel Radler | Amstel | Heineken | Dentsu Redstar | South Africa | Data Insights / Contextual Marketing | Smarties South Africa | Finalist |
| Heineken Silver 2.0 | Heineken | Heineken | Honest Marketing | South Africa | Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion | Product and / or Service Launch | Cross Digital Media Marketing | Smarties South Africa | Bronze, Finalist (3) |
| Heineken Silver 2.0 | Heineken | Heineken | Dentsu Redstar | South Africa | Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion | Product and / or Service Launch | Cross Digital Media Marketing | Smarties South Africa | Bronze, Finalist (3) |