Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | APAC | 1056.2 |
| 2 | Grab | APAC | 949.8 |
| 3 | Mondelez International | APAC | 610.6 |
| 4 | Nestle | APAC | 554.7 |
| 5 | PepsiCo | APAC | 479.3 |
| 6 | Abbott | APAC | 246.0 |
| 7 | The Coca-Cola Company | APAC | 221.6 |
| 8 | Yum! Brands | APAC | 198.3 |
| 9 | Paragon Technology and Innovation | APAC | 195.5 |
| 10 | Samsung | APAC | 187.4 |
| 11 | McDonald's | APAC | 181.4 |
| 12 | Haleon | APAC | 178.2 |
| 13 | L'Oréal | APAC | 170.0 |
| 14 | Galderma | APAC | 143.3 |
| 15 | Opella | APAC | 142.0 |
| 16 | Colgate-Palmolive Company | APAC | 136.7 |
| 17 | Aditya Birla Group | APAC | 125.8 |
| 18 | Globe Telecom | APAC | 113.0 |
| 19 | Game Science | APAC | 112.9 |
| 20 | Mars | APAC | 99.0 |
| 20 | Netflix | APAC | 99.0 |
| 22 | Jollibee Foods Corporation | APAC | 92.1 |
| 23 | Danone | APAC | 87.0 |
| 24 | Suntory | APAC | 84.9 |
| 25 | Beiersdorf | APAC | 83.0 |
| 25 | Yili Group | APAC | 83.0 |
| 27 | Bajaj | APAC | 81.8 |
| 28 | Djarum | APAC | 76.5 |
| 29 | Walmart | APAC | 72.7 |
| 30 | Ting Hsin International Group | APAC | 71.5 |
| 31 | adidas | APAC | 70.9 |
| 32 | Amazon | APAC | 69.8 |
| 33 | Starbucks | APAC | 67.0 |
| 34 | Voyage Australia Pty Limited | APAC | 65.0 |
| 35 | Heineken | APAC | 64.7 |
| 36 | ThaiBev | APAC | 61.1 |
| 37 | Hyundai Motor Group | APAC | 59.0 |
| 38 | Reliance Industries | APAC | 54.2 |
| 39 | Merck/MSD | APAC | 49.0 |
| 40 | Perfetti Van Melle | APAC | 48.4 |
| 41 | Reckitt | APAC | 48.3 |
| 42 | JG Summit Holdings | APAC | 48.1 |
| 42 | Unilab | APAC | 48.1 |
| 44 | PT Ultrajaya | APAC | 44.3 |
| 44 | Shell | APAC | 44.3 |
| 46 | Unicharm | APAC | 44.1 |
| 47 | Government of Vietnam | APAC | 42.9 |
| 48 | Xiaohongshu | APAC | 42.8 |
| 48 | Zespri | APAC | 42.8 |
| 50 | Bharti Enterprises | APAC | 40.4 |
| 50 | Cathay Pacific | APAC | 40.4 |
| 52 | Indofood | APAC | 40.3 |
| 52 | Indonesia Corruption Watch | APAC | 40.3 |
| 54 | C-Holdings | APAC | 40.1 |
| 54 | Global Sport Ventures | APAC | 40.1 |
| 56 | Procter & Gamble | APAC | 38.1 |
| 57 | Kalbe Farma | APAC | 36.2 |
| 58 | DHG Pharma | APAC | 36.1 |
| 59 | Government of China | APAC | 34.6 |
| 59 | XLSmart | APAC | 34.6 |
| 61 | Vietjet Air | APAC | 34.4 |
| 62 | Intel | APAC | 34.3 |
| 63 | Diageo | APAC | 33.8 |
| 64 | Shiseido | APAC | 33.1 |
| 65 | Arira Pangindo | APAC | 32.2 |
| 65 | Kino Indonesia | APAC | 32.2 |
| 65 | PZ Cussons | APAC | 32.2 |
| 68 | FE CREDIT | APAC | 32.0 |
| 69 | Robin Hood Army | APAC | 30.0 |
| 70 | BYD | APAC | 28.9 |
| 71 | Government of India | APAC | 28.3 |
| 72 | Government of Thailand | APAC | 28.1 |
| 72 | Pataya Food Group | APAC | 28.1 |
| 72 | Toyota Motor Corporation | APAC | 28.1 |
| 75 | Mynt | APAC | 28.0 |
| 76 | Allianz | APAC | 26.7 |
| 76 | Government of Singapore | APAC | 26.7 |
| 78 | WK Kellogg Co | APAC | 26.2 |
| 79 | Amer Sports | APAC | 25.7 |
| 79 | Kraft Heinz Company | APAC | 25.7 |
| 81 | Government of Indonesia | APAC | 24.2 |
| 81 | Gujarat Cooperative Milk Marketing Federation | APAC | 24.2 |
| 81 | Ismaya Group | APAC | 24.2 |
| 81 | ITC | APAC | 24.2 |
| 81 | Miral Asset Management | APAC | 24.2 |
| 81 | Otsuka Pharmaceutical | APAC | 24.2 |
| 81 | Ultrajaya | APAC | 24.2 |
| 81 | Volkswagen Group | APAC | 24.2 |
| 89 | AXA | APAC | 24.1 |
| 89 | Visa | APAC | 24.1 |
| 91 | Berjaya Corporation | APAC | 24.0 |
| 91 | CK Hutchison Holdings | APAC | 24.0 |
| 91 | VIB | APAC | 24.0 |
| 94 | Kirin Holdings | APAC | 22.3 |
| 95 | Sony | APAC | 21.2 |
| 96 | Asia Commercial Bank | APAC | 20.5 |
| 97 | Raymond | APAC | 20.2 |
| 97 | Swiggy | APAC | 20.2 |
| 97 | Tata Group | APAC | 20.2 |
| 100 | AkzoNobel | APAC | 20.0 |
| 100 | CP Group | APAC | 20.0 |
| 100 | Fujifilm Corporation | APAC | 20.0 |
| 103 | Alibaba Group | APAC | 17.1 |
| 103 | Canon | APAC | 17.1 |
| 103 | Government of Hong Kong | APAC | 17.1 |
| 103 | Itochu | APAC | 17.1 |
| 103 | Kailas | APAC | 17.1 |
| 103 | Spotify | APAC | 17.1 |
| 103 | WYBOT | APAC | 17.1 |
| 110 | KIRKBI | APAC | 16.5 |
| 110 | Red Bull | APAC | 16.5 |
| 112 | The House of Abhinandan Lodha | APAC | 16.2 |
| 112 | Vodafone Idea | APAC | 16.2 |
| 114 | Global Enak Nikmat | APAC | 16.1 |
| 114 | Sosro | APAC | 16.1 |
| 116 | Isuzu | APAC | 16.0 |
| 116 | LT Group | APAC | 16.0 |
| 116 | Rebisco | APAC | 16.0 |
| 116 | The Ford Motor Company | APAC | 16.0 |
| 120 | Domino's Pizza | APAC | 13.5 |
| 121 | LOF | APAC | 12.9 |
| 122 | Haier Group | APAC | 12.6 |
| 123 | Biznet Networks | APAC | 12.5 |
| 123 | Mayora Indah | APAC | 12.5 |
| 123 | Waldencast | APAC | 12.5 |
| 126 | Astra International | APAC | 12.1 |
| 126 | Dabur | APAC | 12.1 |
| 126 | Duroflex | APAC | 12.1 |
| 126 | Federal Bank | APAC | 12.1 |
| 126 | Hero Motors Company | APAC | 12.1 |
| 126 | inDrive | APAC | 12.1 |
| 126 | Parle Products | APAC | 12.1 |
| 126 | Pernod Ricard | APAC | 12.1 |
| 134 | PLDT | APAC | 12.0 |
| 135 | Tune Group | APAC | 9.0 |
| 136 | BP | APAC | 8.9 |
| 136 | CelcomDigi | APAC | 8.9 |
| 136 | ExxonMobil | APAC | 8.9 |
| 136 | National Trades Union Congress | APAC | 8.9 |
| 136 | Next Bank | APAC | 8.9 |
| 141 | Chimelong Group | APAC | 8.6 |
| 141 | Geely | APAC | 8.6 |
| 141 | Lululemon | APAC | 8.6 |
| 141 | MINISO | APAC | 8.6 |
| 141 | Peekaboo Game Limited | APAC | 8.6 |
| 141 | Pelliot | APAC | 8.6 |
| 141 | Ping An Insurance | APAC | 8.6 |
| 141 | Qualcomm | APAC | 8.6 |
| 141 | Semir | APAC | 8.6 |
| 141 | Vivo China | APAC | 8.6 |
| 151 | Britannia Industries | APAC | 8.5 |
| 151 | Giorgio Armani | APAC | 8.5 |
| 151 | Mitsubishi Group | APAC | 8.5 |
| 154 | Alphabet | APAC | 8.1 |
| 154 | Bank Jago | APAC | 8.1 |
| 154 | Bisleri | APAC | 8.1 |
| 154 | HP Inc. | APAC | 8.1 |
| 154 | Mirael Natural Indonesia | APAC | 8.1 |
| 154 | Motilal Oswal Financial Services | APAC | 8.1 |
| 154 | Nykaa | APAC | 8.1 |
| 154 | Suzuki | APAC | 8.1 |
| 154 | Uber | APAC | 8.1 |
| 163 | AT&T | APAC | 8.0 |
| 163 | Delivery Hero | APAC | 8.0 |
| 163 | Groupe Rocher | APAC | 8.0 |
| 163 | Kenvue | APAC | 8.0 |
| 167 | Foodstuffs | APAC | 5.0 |
| 167 | LVMH | APAC | 5.0 |
| 169 | Government of New Zealand | APAC | 4.5 |
| 170 | Affinity Global | APAC | 4.0 |
| 170 | Apollo Tyres | APAC | 4.0 |
| 170 | Blum Capital | APAC | 4.0 |
| 170 | ByteDance | APAC | 4.0 |
| 170 | Carousell | APAC | 4.0 |
| 170 | Cellini Group | APAC | 4.0 |
| 170 | Century Pacific Food | APAC | 4.0 |
| 170 | CoinSwitch | APAC | 4.0 |
| 170 | Crompton | APAC | 4.0 |
| 170 | Dell Technologies | APAC | 4.0 |
| 170 | DTH Telecommunication Service Joint Stock Company | APAC | 4.0 |
| 170 | Fonterra | APAC | 4.0 |
| 170 | FrieslandCampina | APAC | 4.0 |
| 170 | Goodyear | APAC | 4.0 |
| 170 | HDBank | APAC | 4.0 |
| 170 | HDFC Bank | APAC | 4.0 |
| 170 | Hinduja Group | APAC | 4.0 |
| 170 | Japfa Group | APAC | 4.0 |
| 170 | JK Cement | APAC | 4.0 |
| 170 | Kotak Mahindra Bank | APAC | 4.0 |
| 170 | Lenovo | APAC | 4.0 |
| 170 | Mahindra Group | APAC | 4.0 |
| 170 | Mastercard | APAC | 4.0 |
| 170 | Maybank | APAC | 4.0 |
| 170 | MultiChoice | APAC | 4.0 |
| 170 | NutriAsia | APAC | 4.0 |
| 170 | OCBC | APAC | 4.0 |
| 170 | Paramount Global | APAC | 4.0 |
| 170 | PB Fintech | APAC | 4.0 |
| 170 | Philips | APAC | 4.0 |
| 170 | RPG Group | APAC | 4.0 |
| 170 | SC Johnson & Son | APAC | 4.0 |
| 170 | Social Worth Technologies | APAC | 4.0 |
| 170 | The Magnum Ice Cream Company | APAC | 4.0 |
| 170 | Torrent Group | APAC | 4.0 |
| 170 | True Corporation | APAC | 4.0 |
| 170 | Ujjivan Financial Services | APAC | 4.0 |
| 170 | UNIBEN | APAC | 4.0 |
| 170 | USHA | APAC | 4.0 |
| 170 | WAGMI Limited | APAC | 4.0 |
| 170 | Wings Group | APAC | 4.0 |
| 170 | Zepto | APAC | 4.0 |