Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Location | Region | Points |
|---|---|---|---|---|
| 1 | VML | Istanbul | MEA | 378.7 |
| 2 | SEM | Istanbul | MEA | 182.2 |
| 3 | MullenLowe | Istanbul | MEA | 160.7 |
| 4 | Leo Burnett | Riyadh | MEA | 148.4 |
| 5 | VML | Johannesburg | MEA | 140.3 |
| 6 | Reklamania | Istanbul | MEA | 122.0 |
| 7 | Leo Burnett | Dubai | MEA | 120.5 |
| 8 | Penquin | Johannesburg | MEA | 80.2 |
| 9 | Rafineri | Istanbul | MEA | 78.1 |
| 10 | TBWA\Istanbul | Istanbul | MEA | 73.6 |
| 11 | Momentum | Dubai | MEA | 72.5 |
| 12 | Publicis | Dubai | MEA | 64.0 |
| 13 | Liberté | Istanbul | MEA | 56.1 |
| 14 | Science & Sunshine | Dubai | MEA | 52.1 |
| 15 | CIRCUS | Istanbul | MEA | 48.1 |
| 15 | dentsu South Africa | Cape Town | MEA | 48.1 |
| 17 | Tribal Worldwide | Istanbul | MEA | 44.2 |
| 18 | Extend The Ad Network | Riyadh | MEA | 40.2 |
| 19 | Concept | Istanbul | MEA | 40.1 |
| 19 | Dentsu Creative | Istanbul | MEA | 40.1 |
| 19 | Grey | Johannesburg | MEA | 40.1 |
| 19 | Grid Worldwide | Johannesburg | MEA | 40.1 |
| 19 | Ogilvy | Cape Town | MEA | 40.1 |
| 19 | Ogilvy 4129 | Istanbul | MEA | 40.1 |
| 19 | Point Iconic | Johannesburg | MEA | 40.1 |
| 19 | Triple Eight | Johannesburg | MEA | 40.1 |
| 27 | Leo Burnett | Jeddah | MEA | 36.2 |
| 28 | Naked Brain Communications | Durban | MEA | 32.1 |
| 29 | TBWA\South Africa | Johannesburg | MEA | 28.0 |
| 30 | Crowd | Dubai | MEA | 26.6 |
| 31 | EchoHouse | Accra | MEA | 24.1 |
| 31 | Moris Pub Ogilvy | Floreal | MEA | 24.1 |
| 33 | Publicis | Istanbul | MEA | 22.0 |
| 34 | Liberte | Istanbul | MEA | 20.0 |
| 35 | M&C Saatchi Abel | Johannesburg | MEA | 16.0 |
| 35 | Simunye Media | Durban | MEA | 16.0 |
| 37 | Machine_ | Cape Town | MEA | 12.0 |
| 37 | OLIVER | Johannesburg | MEA | 12.0 |
| 37 | Senfonico | Istanbul | MEA | 12.0 |
| 37 | The Planner Co. | Istanbul | MEA | 12.0 |
| 41 | 99c | Cape Town | MEA | 9.0 |
| 42 | Liberte İstanbul | Istanbul | MEA | 8.1 |
| 43 | Medina Turgul DDB | Istanbul | MEA | 8.0 |
| 43 | Sharpcake | Istanbul | MEA | 8.0 |
| 43 | TBWA\RAAD | Dubai | MEA | 8.0 |
| 46 | PunchBBDO | Istanbul | MEA | 6.9 |
| 47 | Iron Heart Content Creation Studio | Cape Town | MEA | 4.0 |
| 47 | Propaganda | Istanbul | MEA | 4.0 |
| 47 | Saatchi & Saatchi | Lusail | MEA | 4.0 |
| 47 | Sobraz | Istanbul | MEA | 4.0 |