Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | 1-800-Flowers.com | Business & Industrial | North America | 72.6 |
| 1 | Lincoln | Automotive | North America | 72.6 |
| 1 | T-Mobile | Telecoms & Utilties | North America | 72.6 |
| 4 | Ford | Automotive | North America | 51.3 |
| 5 | Colgate Smart Electronic Toothbrush E1 | Toiletries & Cosmetics | North America | 42.6 |
| 5 | Lane Bryant | Retail | North America | 42.6 |
| 5 | Lyft | Travel, Transport & Tourism | North America | 42.6 |
| 5 | Patrón | Alcoholic Drinks | North America | 42.6 |
| 9 | Excedrin | Pharma & Healthcare | North America | 35.6 |
| 10 | Merck Animal Health | Pharma & Healthcare | North America | 34.1 |
| 11 | Samsung | Technology & Electronics | North America | 32.8 |
| 12 | Sony Pictures | Media & Publishing | North America | 30.0 |
| 12 | Volvo | Automotive | North America | 30.0 |
| 14 | Jeep | Automotive | North America | 29.8 |
| 15 | Build.com | Retail | North America | 25.6 |
| 15 | TD Ameritrade | Financial Services | North America | 25.6 |
| 17 | TUMS | Pharma & Healthcare | North America | 22.0 |
| 18 | Hellmann's | Food | North America | 21.3 |
| 19 | Tinder | Media & Publishing | North America | 20.0 |
| 20 | Abreva | Pharma & Healthcare | North America | 17.0 |
| 20 | Flonase | Pharma & Healthcare | North America | 17.0 |
| 20 | ZYRTEC | Pharma & Healthcare | North America | 17.0 |
| 23 | Visit Austin | Travel, Transport & Tourism | North America | 12.8 |
| 24 | AT&T Business | Telecoms & Utilties | North America | 8.5 |
| 24 | Athleta | Retail | North America | 8.5 |
| 24 | Bridgestone Americas Tire Operations, LLC | Automotive | North America | 8.5 |
| 24 | California Honda Dealers | Automotive | North America | 8.5 |
| 24 | Forevermark | Clothing & Accessories | North America | 8.5 |
| 24 | Impractical Jokers | Media & Publishing | North America | 8.5 |
| 24 | Island Records | Leisure & Entertainment | North America | 8.5 |
| 24 | Las Vegas Convention and Visitors Authority | Travel, Transport & Tourism | North America | 8.5 |
| 24 | Quantum | Technology & Electronics | North America | 8.5 |
| 24 | Tyson | Food | North America | 8.5 |
| 34 | Benefiber | Pharma & Healthcare | North America | 4.3 |
| 34 | Kroger | Retail | North America | 4.3 |
| 34 | Memorial Hermann Health System | Non-profit, public sector & education | North America | 4.3 |
| 34 | MGM | Travel, Transport & Tourism | North America | 4.3 |
| 34 | NowThis Money | Media & Publishing | North America | 4.3 |
| 34 | YouAppi | Business & Industrial | North America | 4.3 |
| 40 | North America | 0.0 |