Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Brands
Top 10 ranking
Points by company
Full results
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | OMO | Household & Domestic | MENA | 278.9 |
| 2 | Magnum | Food | MENA | 226.8 |
| 3 | Akbank | Financial Services | MENA | 218.3 |
| 4 | Jameel Motorsport | Automotive | MENA | 204.7 |
| 4 | Toyota | Automotive | MENA | 204.7 |
| 6 | adidas | Clothing & Accessories | MENA | 193.5 |
| 7 | CarrefourSA | Retail | MENA | 166.3 |
| 8 | Coca-Cola | Soft Drinks | MENA | 158.3 |
| 9 | Axe | Toiletries & Cosmetics | MENA | 154.1 |
| 10 | Cif | Household & Domestic | MENA | 137.1 |
| 11 | Comfort | Household & Domestic | MENA | 136.4 |
| 12 | Doritos | Food | MENA | 132.7 |
| 13 | Migros | Retail | MENA | 130.0 |
| 14 | Vodafone | Telecoms & Utilities | MENA | 125.1 |
| 15 | DIMES | Food | MENA | 122.2 |
| 16 | Qatar Tourism | Transport & Tourism | MENA | 120.5 |
| 17 | Twister | Food | MENA | 118.0 |
| 18 | Yumoş | Household & Domestic | MENA | 100.6 |
| 19 | Hungerstation | Retail | MENA | 100.2 |
| 20 | Nescafe | Soft Drinks | MENA | 96.5 |
| 21 | Philips | Household & Domestic | MENA | 94.7 |
| 22 | Arçelik | Household & Domestic | MENA | 94.3 |
| 23 | Algida | Food | MENA | 92.9 |
| 24 | Daha Daha | Media & Publishing | MENA | 92.8 |
| 25 | Emirates NBD | Financial Services | MENA | 92.6 |
| 26 | Yas Island | Leisure & Entertainment | MENA | 92.5 |
| 27 | du | Telecoms & Utilities | MENA | 88.5 |
| 28 | Okey | Toiletries & Cosmetics | MENA | 87.3 |
| 29 | Monshaat | Non-profit, public sector & education | MENA | 84.3 |
| 29 | Red Bull MOBILE | Telecoms & Utilities | MENA | 84.3 |
| 31 | Barq | Financial Services | MENA | 84.2 |
| 31 | Nogger | Food | MENA | 84.2 |
| 33 | SuperFresh | Food | MENA | 78.3 |
| 34 | BYD | Automotive | MENA | 68.3 |
| 34 | Dove | Toiletries & Cosmetics | MENA | 68.3 |
| 36 | Allianz | Financial Services | MENA | 68.2 |
| 37 | McDonald's | Retail | MENA | 64.3 |
| 38 | Lay's | Food | MENA | 60.3 |
| 38 | Oreo | Food | MENA | 60.3 |
| 38 | Starbucks | Retail | MENA | 60.3 |
| 41 | Yepy | Automotive | MENA | 56.2 |
| 42 | Petromin Express | Automotive | MENA | 56.1 |
| 43 | Versuni | Technology & Electronics | MENA | 52.6 |
| 44 | Cheetos | Food | MENA | 52.3 |
| 44 | Rexona | Toiletries & Cosmetics | MENA | 52.3 |
| 46 | Cornetto | Food | MENA | 52.1 |
| 47 | Al Joumhouria | Media & Publishing | MENA | 50.0 |
| 47 | Sabancı University | Non-profit, Public Sector & Education | MENA | 50.0 |
| 49 | Dabur | Pharma & Healthcare | MENA | 48.2 |
| 50 | Almarai | Food | MENA | 48.1 |
| 50 | Diriyah Season | Leisure & Entertainment | MENA | 48.1 |
| 50 | Hepsiburada | Retail | MENA | 48.1 |
| 53 | Lenovo | Technology & Electronics | MENA | 46.1 |
| 54 | e& money | Financial Services | MENA | 44.2 |
| 55 | TurkNet | Telecoms & Utilities | MENA | 44.1 |
| 56 | Babyshop | Retail | MENA | 40.2 |
| 56 | Dosy | Automotive | MENA | 40.2 |
| 56 | Nana | Toiletries & Cosmetics | MENA | 40.2 |
| 56 | Pizza Hut | Retail | MENA | 40.2 |
| 56 | Puma | Clothing & Accessories | MENA | 40.2 |
| 56 | Sixieme Son | Technology & Electronics | MENA | 40.2 |
| 62 | Amazon Prime | Media & Publishing | MENA | 40.1 |
| 62 | Ford | Automotive | MENA | 40.1 |
| 62 | İstanbul Festivali | Leisure & Entertainment | MENA | 40.1 |
| 62 | KızlarSoruyor | Media & Publishing | MENA | 40.1 |
| 62 | TEMA Foundation | Non-profit, public sector & education | MENA | 40.1 |
| 67 | Cadillac | Automotive | MENA | 40.0 |
| 67 | Kudu | Retail | MENA | 40.0 |
| 69 | Cappy Bubble | Soft Drinks | MENA | 36.2 |
| 69 | Chupa Chups | Food | MENA | 36.2 |
| 69 | Home Centre | Retail | MENA | 36.2 |
| 69 | Jeep | Automotive | MENA | 36.2 |
| 69 | Prototype.studio | Business & Industrial | MENA | 36.2 |
| 74 | L'Oréal | Toiletries & Cosmetics | MENA | 36.1 |
| 74 | stc | Telecoms & Utilities | MENA | 36.1 |
| 76 | Nova Water | Soft Drinks | MENA | 36.0 |
| 76 | SYNC | Non-profit, public sector & education | MENA | 36.0 |
| 78 | Maggi | Food | MENA | 32.2 |
| 78 | Omantel | Telecoms & Utilities | MENA | 32.2 |
| 78 | Pepsi | Soft Drinks | MENA | 32.2 |
| 78 | Pınar | Food | MENA | 32.2 |
| 82 | Getir | Retail | MENA | 32.1 |
| 82 | Olips | Food | MENA | 32.1 |
| 82 | VisitBritain | Transport & Tourism | MENA | 32.1 |
| 85 | Midea | Technology & Electronics | MENA | 32.0 |
| 85 | Yaqoot | Telecoms & Utilities | MENA | 32.0 |
| 87 | Mashreq | Financial Services | MENA | 28.2 |
| 87 | Nivea | Toiletries & Cosmetics | MENA | 28.2 |
| 87 | Turkcell Pasaj | Telecoms & Utilities | MENA | 28.2 |
| 90 | BanaBak | Toiletries & Cosmetics | MENA | 28.1 |
| 90 | BanaBak | Pharma & Healthcare | MENA | 28.1 |
| 90 | Clear | Toiletries & Cosmetics | MENA | 28.1 |
| 90 | Fellas | Food | MENA | 28.1 |
| 90 | IKEA | Retail | MENA | 28.1 |
| 90 | Tıkla Gelsin | Retail | MENA | 28.1 |
| 96 | Nutella | Food | MENA | 28.0 |
| 97 | Solo | Toiletries & Cosmetics | MENA | 25.4 |
| 98 | e& | Telecoms & Utilities | MENA | 24.1 |
| 98 | Jif | Food | MENA | 24.1 |
| 98 | Maybelline | Toiletries & Cosmetics | MENA | 24.1 |
| 98 | National Bank of Oman | Financial Services | MENA | 24.1 |
| 98 | Uludağ Limonata | Alcoholic Drinks | MENA | 24.1 |
| 103 | Goodyear | Automotive | MENA | 24.0 |
| 103 | NHC | Non-profit, public sector & education | MENA | 24.0 |
| 103 | Public Investment Fund | Financial Services | MENA | 24.0 |
| 106 | Anadolu Sigorta | Financial Services | MENA | 20.1 |
| 106 | Anghami | Leisure & Entertainment | MENA | 20.1 |
| 106 | Bosch | Technology & Electronics | MENA | 20.1 |
| 106 | ItsHerWay | Non-profit, public sector & education | MENA | 20.1 |
| 106 | Mediclinic | Pharma & Healthcare | MENA | 20.1 |
| 106 | Sunsilk | Toiletries & Cosmetics | MENA | 20.1 |
| 106 | Züber | Food | MENA | 20.1 |
| 113 | İşbank | Financial services | MENA | 17.1 |
| 114 | Al-Futtaim | Financial Services | MENA | 16.1 |
| 114 | Cadbury | Food | MENA | 16.1 |
| 114 | Closeup | Toiletries & Cosmetics | MENA | 16.1 |
| 114 | Glow & Lovely | Toiletries & cosmetics | MENA | 16.1 |
| 114 | Marriott | Transport & Tourism | MENA | 16.1 |
| 114 | Panadol | Pharma & Healthcare | MENA | 16.1 |
| 114 | SeaWorld Abu Dhabi | Leisure & Entertainment | MENA | 16.1 |
| 121 | Burger King | Retail | MENA | 16.0 |
| 121 | Carte d'Or | Food | MENA | 16.0 |
| 121 | Elidor | Toiletries & Cosmetics | MENA | 16.0 |
| 121 | Logitech | Technology & Electronics | MENA | 16.0 |
| 121 | Renault | Automotive | MENA | 16.0 |
| 121 | Ruffles | Food | MENA | 16.0 |
| 121 | Şişecam | Business & Industrial | MENA | 16.0 |
| 121 | Snapchat | Media & Publishing | MENA | 16.0 |
| 121 | Turkish Airlines | Transport & Tourism | MENA | 16.0 |
| 130 | Ajmal Perfumes | Toiletries & Cosmetics | MENA | 12.1 |
| 130 | Nespresso | Soft Drinks | MENA | 12.1 |
| 130 | Teremyağ | Food | MENA | 12.1 |
| 133 | Makarem | Transport & Tourism | MENA | 12.0 |
| 133 | Mobily | Telecoms & Utilities | MENA | 12.0 |
| 135 | Sprite | Soft Drinks | MENA | 8.2 |
| 136 | Clorox | Household & Domestic | MENA | 8.1 |
| 136 | inDrive | Transport & Tourism | MENA | 8.1 |
| 138 | Alat by PIF | Technology & Electronics | MENA | 8.0 |
| 138 | Amada Arabia | Food | MENA | 8.0 |
| 138 | Calve | Food | MENA | 8.0 |
| 138 | Kinokuniya | Media & Publishing | MENA | 8.0 |
| 138 | Knorr | Food | MENA | 8.0 |
| 138 | Lux | Toiletries & Cosmetics | MENA | 8.0 |
| 138 | New Balance | Clothing & Accessories | MENA | 8.0 |
| 138 | Oral B | Toiletries & Cosmetics | MENA | 8.0 |
| 138 | Ozmo | Food | MENA | 8.0 |
| 138 | Penti | Retail | MENA | 8.0 |
| 138 | Porsche | Automotive | MENA | 8.0 |
| 138 | Ras Al Khaimah Tourism Development Authority | Transport & Tourism | MENA | 8.0 |
| 138 | Red Sea Global | Business & Industrial | MENA | 8.0 |
| 138 | Rent Go | Automotive | MENA | 8.0 |
| 138 | Royal Commission of AlUla | Non-profit, public sector & education | MENA | 8.0 |
| 138 | Sensodyne | Toiletries & Cosmetics | MENA | 8.0 |
| 138 | Snoonu | Retail | MENA | 8.0 |
| 138 | Terra Pizza | Retail | MENA | 8.0 |
| 138 | Tuzla Municipality | Non-profit, public sector & education | MENA | 8.0 |
| 157 | Bizim Yağ | Food | MENA | 5.0 |
| 157 | Palette | Toiletries & Cosmetics | MENA | 5.0 |
| 159 | ING Bank | Financial Services | MENA | 4.2 |
| 160 | Activia | Food | MENA | 4.0 |
| 160 | AvaTrade | Financial Services | MENA | 4.0 |
| 160 | Borusan Next | Automotive | MENA | 4.0 |
| 160 | Bulgari | Clothing & Accessories | MENA | 4.0 |
| 160 | Centrum | Pharma & Healthcare | MENA | 4.0 |
| 160 | Decathlon | Retail | MENA | 4.0 |
| 160 | Global Village | Leisure & Entertainment | MENA | 4.0 |
| 160 | GSK | Pharma & Healthcare | MENA | 4.0 |
| 160 | Jumeirah | Transport & Tourism | MENA | 4.0 |
| 160 | Lifebuoy | Pharma & Healthcare | MENA | 4.0 |
| 160 | Lucid Motors | Automotive | MENA | 4.0 |
| 160 | Mentos | Food | MENA | 4.0 |
| 160 | Meraas | Business & Industrial | MENA | 4.0 |
| 160 | Noor Oil | Food | MENA | 4.0 |
| 160 | Prima | Retail | MENA | 4.0 |
| 160 | Procter & Gamble | Household & Domestic | MENA | 4.0 |
| 160 | Samsung Galaxy | Technology & Electronics | MENA | 4.0 |
| 160 | Selpak | Household & Domestic | MENA | 4.0 |
| 160 | Shell | Automotive | MENA | 4.0 |
| 160 | Signal | Toiletries & Cosmetics | MENA | 4.0 |
| 160 | Smiles by e& | Telecoms & Utilities | MENA | 4.0 |
| 160 | Subway | Retail | MENA | 4.0 |
| 160 | Sunny Oil | Food | MENA | 4.0 |
| 160 | Tiffany & Co | Clothing & Accessories | MENA | 4.0 |
| 160 | Zain | Telecoms & Utilities | MENA | 4.0 |