Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Agency Networks - MENA 2022

Rank Agency Network Network Region Points
1 IPG Mediabrands Interpublic Group MENA 363.8
2 Havas Media Group Havas Group MENA 106.8
3 Spark Foundry Publicis Groupe MENA 90.4
4 PHD Worldwide Omnicom Group MENA 86.3
5 Starcom Publicis Groupe MENA 84.3
6 McCann Worldgroup Interpublic Group MENA 63.8
7 OMD Worldwide Omnicom Group MENA 52.2
8 Leo Burnett Publicis Groupe MENA 52.1
9 Havas Creative Group Havas Group MENA 40.0
10 Saatchi & Saatchi Publicis Groupe MENA 31.2
11 Stagwell Media Network Stagwell MENA 28.1
12 TBWA Worldwide Omnicom Group MENA 22.1
13 Publicis Worldwide Publicis Groupe MENA 13.7
14 Dentsu International Dentsu MENA 12.0
15 Wavemaker WPP MENA 7.0
16 Choueiri Group MENA 4.0
16 Digitas Publicis Groupe MENA 4.0
18 BBDO Worldwide Omnicom Group MENA 2.1
19 DDB Worldwide Omnicom Group MENA 2.0