Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
In partnership with:
Business Impact Index
Top Agency Networks
Top 10 ranking
Points by company
Full results
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | Ogilvy | WPP | Vietnam | 456.8 |
| 2 | Zenith | Publicis Groupe | Vietnam | 272.3 |
| 3 | GroupM | WPP | Vietnam | 244.0 |
| 4 | EssenceMediacom | WPP | Vietnam | 242.7 |
| 5 | Mindshare Worldwide | WPP | Vietnam | 220.8 |
| 6 | Publicis Media | Publicis Groupe | Vietnam | 189.6 |
| 7 | Publicis Worldwide | Publicis Groupe | Vietnam | 174.2 |
| 8 | Wavemaker | WPP | Vietnam | 128.5 |
| 9 | Leo Burnett | Publicis Groupe | Vietnam | 114.2 |
| 10 | Dentsu International | Dentsu | Vietnam | 86.0 |
| 11 | Starcom | Publicis Groupe | Vietnam | 83.1 |
| 12 | Omnicom Media Group | Omnicom Group | Vietnam | 68.1 |
| 13 | Cheil Worldwide | Vietnam | 52.1 | |
| 14 | Spark Foundry | Publicis Groupe | Vietnam | 32.0 |
| 15 | OMD Worldwide | Omnicom Group | Vietnam | 30.0 |
| 16 | MullenLowe Group | Interpublic Group | Vietnam | 28.1 |
| 17 | Saatchi & Saatchi | Publicis Groupe | Vietnam | 24.9 |
| 18 | Hakuhodo | Hakuhodo DY Group | Vietnam | 20.0 |
| 19 | Havas Media Group | Havas Group | Vietnam | 8.0 |
| 20 | YouNet Group | Vietnam | 4.4 |