Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Agency Networks - North America 2023

Rank Agency Network Network Region Points
1 Mindshare Worldwide WPP North America 185.6
2 EssenceMediacom WPP North America 113.5
3 Havas Media Group Havas Group North America 91.4
4 Hearts & Science Omnicom Group North America 85.6
5 Starcom Publicis Groupe North America 25.7
6 MullenLowe Group Interpublic Group North America 17.1
7 Wavemaker WPP North America 12.8
8 VMLY&R WPP North America 4.3