Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

North America 2022

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Mindshare Worldwide WPP North America 157.4
2 Hearts & Science Omnicom Group North America 59.4
3 OMD Worldwide Omnicom Group North America 45.0
4 Dentsu International Dentsu North America 39.4
5 Digitas Publicis Groupe North America 27.9
6 GHD Group North America 25.8
7 Publicis Worldwide Publicis Groupe North America 24.1
8 Starcom Publicis Groupe North America 22.8
9 MullenLowe Group Interpublic Group North America 12.9
10 Leo Burnett Publicis Groupe North America 10.7
11 MSLGROUP Publicis Groupe North America 10.0
12 MMGY Global North America 5.0
12 Spark Foundry Publicis Groupe North America 5.0
14 kyu North America 2.1