Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

MENA 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Leo Publicis Groupe MENA 749.5
2 PHD Worldwide Omnicom Group MENA 545.9
3 Mindshare Worldwide WPP MENA 522.9
4 MullenLowe Group Interpublic Group MENA 457.6
5 IPG Mediabrands Interpublic Group MENA 397.8
6 EssenceMediacom WPP MENA 367.6
7 OMD Worldwide Omnicom Group MENA 323.3
8 Dentsu International Dentsu MENA 287.5
9 Saatchi & Saatchi Publicis Groupe MENA 277.4
10 VML WPP MENA 276.2
11 Serviceplan MENA 204.7
12 Spark Foundry Publicis Groupe MENA 144.4
13 McCann Worldgroup Interpublic Group MENA 136.9
14 OneIngage MENA 93.6
15 Extendad MENA 84.3
16 DDB Worldwide Omnicom Group MENA 80.2
17 Wavemaker WPP MENA 48.3
18 TBWA Worldwide Omnicom Group MENA 48.1
19 Digital Agency Network MENA 40.1
19 The Brandtech Group MENA 40.1
21 Publicis Media Publicis Groupe MENA 28.2
22 Golin Group Interpublic Group MENA 24.1
22 Ogilvy WPP MENA 24.1
24 Weber Shandwick Interpublic Group MENA 16.0
25 AKQA WPP MENA 12.1
25 Hearts & Science Omnicom Group MENA 12.1
25 Starcom Publicis Groupe MENA 12.1
28 BBDO Worldwide Omnicom Group MENA 12.0
29 T&P WPP MENA 8.0
29 Zenith Publicis Groupe MENA 8.0
31 FOAJ Group MENA 4.0
31 Havas Creative Group Havas Group MENA 4.0