Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | VML | WPP | MEA | 519.0 |
| 2 | IPG Mediabrands | Interpublic Group | MEA | 515.9 |
| 3 | PHD Worldwide | Omnicom Group | MEA | 442.0 |
| 4 | Leo Burnett | Publicis Groupe | MEA | 305.1 |
| 5 | Spark Foundry | Publicis Groupe | MEA | 286.7 |
| 6 | EssenceMediacom | WPP | MEA | 279.0 |
| 7 | OMD Worldwide | Omnicom Group | MEA | 267.2 |
| 8 | GroupM | WPP | MEA | 241.5 |
| 9 | Dentsu International | Dentsu | MEA | 241.1 |
| 10 | Mindshare Worldwide | WPP | MEA | 193.5 |
| 11 | MullenLowe Group | Interpublic Group | MEA | 160.7 |
| 12 | TBWA Worldwide | Omnicom Group | MEA | 149.7 |
| 13 | Havas Media Group | Havas Group | MEA | 129.7 |
| 14 | Publicis Worldwide | Publicis Groupe | MEA | 110.2 |
| 15 | Ogilvy | WPP | MEA | 104.3 |
| 16 | Zenith | Publicis Groupe | MEA | 80.4 |
| 17 | McCann Worldgroup | Interpublic Group | MEA | 72.5 |
| 18 | DDB Worldwide | Omnicom Group | MEA | 52.2 |
| 19 | Extend Group | MEA | 40.2 | |
| 20 | AKQA | WPP | MEA | 40.1 |
| 20 | MetropolitanRepublic | MEA | 40.1 | |
| 20 | Point Group | MEA | 40.1 | |
| 23 | RealWorks | MEA | 32.2 | |
| 24 | Enero Group | MEA | 32.1 | |
| 24 | Wavemaker | WPP | MEA | 32.1 |
| 26 | Avatar Agency Group | MEA | 29.1 | |
| 27 | Digitas | Publicis Groupe | MEA | 16.0 |
| 27 | M&C Saatchi | MEA | 16.0 | |
| 29 | Inside Ideas | MEA | 12.0 | |
| 30 | Porter Novelli | Omnicom Group | MEA | 8.0 |
| 31 | BBDO Worldwide | Omnicom Group | MEA | 6.9 |
| 32 | Publicis Media | Publicis Groupe | MEA | 4.0 |
| 32 | Saatchi & Saatchi | Publicis Groupe | MEA | 4.0 |