Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

India 2024

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Mindshare Worldwide WPP India 243.4
2 Wavemaker WPP India 222.0
3 EssenceMediacom WPP India 80.8
4 IPG Mediabrands Interpublic Group India 64.6
4 Spark Foundry Publicis Groupe India 64.6
6 Leo Burnett Publicis Groupe India 62.5
7 Publicis Media Publicis Groupe India 60.5
8 Havas Media Group Havas Group India 56.5
9 Zenith Publicis Groupe India 36.3
10 GroupM WPP India 34.7
11 BBH Publicis Groupe India 28.3
12 FCB Interpublic Group India 24.2
13 DDB Worldwide Omnicom Group India 20.2
14 MullenLowe Group Interpublic Group India 8.1
14 Starcom Publicis Groupe India 8.1
16 AKQA WPP India 4.0
16 Omnicom Media Group Omnicom Group India 4.0