Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

Hispanic LATAM 2024

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Publicis Worldwide Publicis Groupe Hispanic LATAM 217.8
2 Ogilvy WPP Hispanic LATAM 135.6
3 VML WPP Hispanic LATAM 125.3
4 BBDO Worldwide Omnicom Group Hispanic LATAM 120.8
5 IPG Mediabrands Interpublic Group Hispanic LATAM 108.7
6 Monks Hispanic LATAM 96.9
7 Accenture Song Accenture Hispanic LATAM 80.5
7 GUT Hispanic LATAM 80.5
9 DDB Worldwide Omnicom Group Hispanic LATAM 52.3
9 MullenLowe Group Interpublic Group Hispanic LATAM 52.3
11 PHD Worldwide Omnicom Group Hispanic LATAM 44.5
12 Leo Burnett Publicis Groupe Hispanic LATAM 40.3
13 Havas Creative Group Havas Group Hispanic LATAM 36.3
14 FSB Holding Hispanic LATAM 24.2
15 FCB Interpublic Group Hispanic LATAM 20.1
16 Allison Stagwell Hispanic LATAM 12.1
16 GroupM WPP Hispanic LATAM 12.1
18 McCann Worldgroup Interpublic Group Hispanic LATAM 8.1
18 Spark Foundry Publicis Groupe Hispanic LATAM 8.1
18 T&P WPP Hispanic LATAM 8.1
21 Mutato Hispanic LATAM 4.0