Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

Europe 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 PHD Worldwide Omnicom Group Europe 685.8
2 Mindshare Worldwide WPP Europe 536.7
3 OMD Worldwide Omnicom Group Europe 511.5
4 EssenceMediacom WPP Europe 365.8
5 MullenLowe Group Interpublic Group Europe 327.3
6 VML WPP Europe 300.5
7 Serviceplan Europe 221.3
8 Leo Publicis Groupe Europe 194.4
9 Dentsu International Dentsu Europe 191.7
10 DDB Worldwide Omnicom Group Europe 173.6
11 IPG Mediabrands Interpublic Group Europe 148.9
12 Wavemaker WPP Europe 137.0
13 OneIngage Europe 93.6
14 Havas Media Group Havas Group Europe 91.9
15 The Brandtech Group Europe 56.3
16 TBWA Worldwide Omnicom Group Europe 48.1
17 Digital Agency Network Europe 40.1
18 Cossette Europe 25.0
19 Publicis Media Publicis Groupe Europe 24.3
20 Golin Group Interpublic Group Europe 24.1
20 Ogilvy WPP Europe 24.1
22 Accenture Song Accenture Europe 20.8
23 McCann Worldgroup Interpublic Group Europe 20.2
24 Omnicom Media Group Omnicom Group Europe 16.2
25 BBDO Worldwide Omnicom Group Europe 12.0
26 T&P WPP Europe 8.0
27 MMGY Global Europe 4.2
28 Havas Creative Group Havas Group Europe 4.0
28 Special Europe 4.0